The concept of Millennials and Gen Xers is no longer real. It’s Astroturf. Media buyers who rely on traditional demos are being naïve at best, disingenuous at worst. […]
There is little doubt that the rapid rate of urbanisation – which is expected to continue growing apace, particularly in SA and the rest of Africa – will affect the commuter landscape, which in turn will influence how brands communicate and engage with consumers on the move. […]
The out-of-home (OOH) giant took over the advertising concession of one of London's most popular streets at the start of this year, announcing plans to digitise the bus stops using bigger screens as part of its London Digital Network (LDN) initiative. It has now completed the synchronisation of four Visual Display Clusters (VDCs) on its Oxford Street network. […]
The federal government has taken regulatory control of large billboards and digital displays along the Market Street East corridor away from Philadelphia, saying the city had not been responsive to questions about enforcement. […]
For a brief moment this past spring, a waterway in Vancouver, British Columbia, was home to a bright, colorful, cruising digital billboard. Flashing ads for a mortgage broker or the Museum of Vancouver, or just shouting “ADVERTISE HERE,” the floating billboard traveled along the False Creek inlet near downtown. […]
Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. […]
The Digital Signage Federation’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related fields. This award is also intended to help broaden employment diversity, by encouraging employers to hire qualified women in a variety of IT capacities. […]
Digital billboards may not be the late Lady Bird Johnson’s way of beautifying the nation’s highways but they are not illegal, a federal appellate court ruled on Tuesday. A three-judge panel of the U.S. Court of Appeals for the D.C. […]
Opponents of billboards and other signs along Texas roadways reacted on Monday with dismay to an appeals court decision striking down significant portions of the Texas Highway Beautification Act, saying the ruling could lead to a litany of signs along federally funded highways. […]
The £150,000 campaign, which went live on digital billboards around Glasgow and Edinburgh last night, aims to highlight the important role played by pubs, clubs, hotels and restaurants in Scottish life, and encourage consumers to visit outlets more often. […]
The IFA consumer electronics show that’s been running the last few days in Berlin includes a mind-wobbling welcome tunnel to the LG booth, made up of 216 55-inch curved OLED panels. The OLED tunnel is five metres tall, 7.4 metres wide and 15 metres long, and the pixel count goes past half a billion. The content varies from deep space to deep ocean. […]
XTD signed an agreement with advertising company TDI International on September 6 for a trial of its Cross Track Media system on the Delhi metro network. Cross Track uses billboard-sized LED screens and high-definition sound to broadcast information and advertising to passengers waiting at stations. […]
In a victory for digital billboards, a federal appeals court today said the government acted properly in guiding states to regulate this new product nearly a decade ago. Here are two key points from the unanimous ruling by a three-judge panel of the U.S. […]
Several OOH ad-tech companies claim they facilitate programmatic buying. The most honest of these are digital display networks, which offer buys across a relatively small number of digital OOH assets. This is hardly comparable to offerings in radio or TV, let alone online advertising. […]
After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted to share OAAA priorities for the balance of the year. New Tools/New Research. […]