Editors’ Picks

Why Safety Matters: Highlights of the OAAA Training Seminar (Billboard Insider)

First, the scary news: safety fines are stiffer, federal enforcement is more aggressive, and recordkeeping is more difficult. But the good news: there is a clear path to preventing loss, controlling costs, protecting workers, and complying with safety regulations. The main take-away from OAAA’s day-long safety seminar is that safety pays; ignoring safety is expensive and hurtful. […]

billboardinsider.com
Wed, Sep 14, 2016 at 7:57 AM

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Out-of-home sector debates a future with beacons (Mediatel)

The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution. The out-of-home sector had its gaze on a rather modest-looking piece of tech this week; a small cube enabled with bluetooth, known simply as a beacon. […]

mediatel.co.uk
Wed, Sep 14, 2016 at 12:14 AM

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Can Location-based Beacons Add Value for Outdoor Advertising? (DSConnection)

One of the challenges of out-of-home media is that it is still seen as a broadcast medium—going from one to many. Advertisers today want one-to-one conversation with consumers in the same way online and mobile channels currently offer it, and beacons are one way to provide brands with that opportunity. […]

digitalsignageconnection.com
Wed, Sep 14, 2016 at 12:11 AM

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OAAA: Digital billboards are both legal and safe (Billboard Insider)

Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards in federal court? They were. Since 2013, when Scenic America filed a federal lawsuit against digital billboards, billboard opponents have urged regulators to deny or delay permits for digital billboards due to pending litigation. […]

billboardinsider.com
Tue, Sep 13, 2016 at 5:52 PM

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Why Airports Are OOH’s Next Big Thing (Advertising Week)

Why are airport passengers such a good audience to capture? Think back to some of your trips to the airport, the time you spent there, how you were feeling and what you were doing. Think about all the different areas you went through to get to your final destination. […]

advertisingweek.com
Tue, Sep 13, 2016 at 5:48 PM

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Clear Channel’s Storm unveils results of research on Brand Fame in DOOH (Pioneering OOH)

Storm, Clear Channel UK’s premium digital brand, has unveiled results of a groundbreaking study on Brand Fame in digital Out of Home (DOOH) advertising at an event in central London. The research, Brand Fame Uncovered, is the first of its kind and examined what Brand Fame means to both marketing experts and consumers. […]

pioneeringooh.com
Tue, Sep 13, 2016 at 5:31 PM

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One digital signage platform can fit all (DSToday)

Drawbacks to existing digital content management strategies Currently, brands are managing digital content using programs that still require a separate box for each screen, bulky media players or flash drives. Their shortcomings include being outdated, requiring additional tech support and not having the ability to oversee and manage each franchise. […]

digitalsignagetoday.com
Tue, Sep 13, 2016 at 5:27 PM

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16:9: Is Running Live TV Legal On Your Digital Signage Network?

Example-only photo. Typical of what scores of software companies offer. For as long as the term digital signage has been out there, end-users have been asking suppliers about the ability to insert live TV in a zone on the screen. […]

sixteen-nine.net
Tue, Sep 13, 2016 at 9:59 AM

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OAAA’s Kerry Yoakum on local outdoor advertising regulations (Billboard Insider)

What regulatory or legal issues occupy the biggest share of your time? The number one regulatory and/or legal issue currently involves the regulation of digital billboards. The topic of digital billboards touches on a number of issues (e.g. […]

billboardinsider.com
Tue, Sep 13, 2016 at 7:45 AM

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The Future of Outdoor Advertising (Linkedin)

The good news for all is that advancements in OOH have risen to, and in many cases, exceeded marketers’ elevated expectations. This is being driven primarily by the increased availability and technological capabilities of digital screen installations, paired with companion technology such as beacons, geofencing and on-site payment systems. […]

linkedin.com
Mon, Sep 12, 2016 at 11:55 PM

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Stephen Freitas: Reconfirming a Commitment to Excellence Through a Refreshed OAAA Mark

You may have recently noticed a fresh expression of the OAAA brand. Yesterday, OAAA unveiled a refreshed logo design we believe articulates the core value of the association. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]

specialreports.oaaa.org
Mon, Sep 12, 2016 at 11:52 PM

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CMO: Out-Of-Home Advertising Is Experiencing A Renaissance

When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank fans, the ice-hockey team turns to digital billboards. According to Rob Mattina, vice president of marketing for the Red Wings, these out-of-home (OOH) assets play an important role in the Red Wings’ marketing mix because the brand can easily change messaging to accommodate needs. […]

cmo.com
Mon, Sep 12, 2016 at 11:51 PM

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OUTFRONT Media Assumes Advertising Rights For Buses Operated By The City Of Los Angeles Department Of Transportation And Long Beach Transit (PRNewswire)

New deal expands on OUTFRONT's leadership in the greater Los Angeles transit advertising market NEW YORK -- OUTFRONT Media Inc. […]

prnewswire.com
Mon, Sep 12, 2016 at 11:47 PM

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Primesight expands airport OOH portfolio with Glasgow Prestwick Airport ad contract (Outsmart)

Glasgow Prestwick Airport has appointed Primesight to handle its Out of Home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. […]

outsmart.org.uk
Mon, Sep 12, 2016 at 11:41 PM

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Outdoor signage is booming in Australia (ProPrint)

Numbers released from the Outdoor Media Association (OMA) reports out-of-home (OOH) signs are booming with year-on-year growth as audiences expand by 20 per cent as year over the past six years. […]

proprint.com.au
Mon, Sep 12, 2016 at 5:22 PM

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