CMO: Out-Of-Home Advertising Is Experiencing A Renaissance

When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank fans, the ice-hockey team turns to digital billboards. According to Rob Mattina, vice president of marketing for the Red Wings, these out-of-home (OOH) assets play an important role in the Red Wings’ marketing mix because the brand can easily change messaging to accommodate needs. […]