So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice. Digital signage doesn’t look all that complicated. Screens on walls. […]
Following on from previous studies, such as The Attention Economy in 2014, The Airport Economy in 2015 and #myrealworld, in 2015 and 2016, this study promotes the case for Outdoor to be the centrepiece of more media campaigns. The program was multifaceted with a 3,000 strong quantitative study and metropolitan city, trans-Tasman focus groups. […]
Motion@Euston forms part of JCDecaux’s wider strategy to install flagship full-motion screens in the UK’s busiest stations; with footfall increasing by +8.9% in 2015 (Route), London Euston will top the one million weekly footfall mark within the next year. […]
Live content featuring artist Kasia Molga’s highly anticipated choreographed performance, Human Sensor, in which performers are dressed in wearable technology to detect air pollution levels, will be broadcast across Ocean screens in Manchester city centre this weekend. […]
In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), freelancer Mel Stott chats with John Partilla, CEO of Screenvision Media. Screenvision is a U.S. […]
One year on from winning TfL's £500m bus-shelter contract, JCDecaux is turning London into the 'global showcase for digital outdoor', Spencer Berwin tells Gideon Spanier. But will advertisers be persuaded? […]
This digital signage spot ran in approximately 2,000 Bank of America Financial Centers, promoting the Cash Rewards credit card program. […]
Sponsored Feature. Geotargeting is targeting based on geographical location. Accomplished through geofencing technology, the process works by creating a layer of intelligence that enables action to be taken based on a set geographical area. […]
InfoComm 2016 was the first time displays were seen for near-to-the-viewer — or less than 2 meters of viewing distance — performance (i.e. tightest pixel pitch) as well as large-area seamless displays, which could be found across all of the major suppliers in the industry. […]
Back in May, the Court decided there was no law that permitted the installation of outdoor advertising billboards and signboards on public property and instructed that all such structures – some of which pose a hazard in high winds – be removed within six weeks. […]
A billboard reading "Hate cops? The next time you need help call a crackhead" was visible for at least a few hours Saturday on an electronic billboard near the intersection of Wheeling and Riverside avenues in Muncie, Ind. Megan Thomas said she noticed it around 1 p.m. […]
The ISA Sign Industry Quarterly Economic Report covers the second quarter of 2016 and forecasts into 2017. It assesses four segments—printing, electric/digital signage, and architectural signage—and related economic factors. In general, it shows growth for both the U.S. […]
It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. […]
Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. […]
Outdoor display ads will evolve or die out. When self-driving vehicles are on the road drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive and targeted. […]