Scotland’s leading Digital ‘OOH’ Media Owner, Forrest Media, has expanded its Glasgow Network to 10 giant premium LED screens covering all of the major arterial routes in and around the city. […]
Findings: media inside vs. opportunity to see outside media. Arousal was 150% higher where there was an opportunity to see out-of-home media compared to consuming media inside the home – tv (news) and on. […]
Organizing committee officials admitted just days before the games opened that only 15 percent of the signage had been installed at Olympic venues. Signs give the Olympics their unique branding and help fans get around. […]
Besides radio, one of the most effective ways for advertisers to connect with motorists is via billboards. And now billboards are being connected with cars and even with the flow of traffic. […]
Key shopping malls in the metropolis are turning into huge playgrounds for people of all ages who brave inclement weather and heavy traffic just to catch a “Pokemon (pocket monster). […]
Sponsored feature. We discussed several specific tactics that restaurant operators can employ to increase the ROI of their digital menu boards. Below are 5 examples of digital menu boards that leveraged these tactics to making the most of the investment: Zablong Pizza: At Zablong, customers order their personalized pizzas and then wait for the pizzas to cook in the oven. […]
During my career in start-ups and tech, I’ve spent a lot of time selling to IT professionals. The philosophy and discipline they bring to decision-making has always frustrated…I mean, impressed me. They focused on things like Return on Investment (ROI), measuring value and true cost of ownership. […]
Developed using syndicated data based on 10,000 journeys and 25 product categories, extensive OOH consumer research of over 2,000 respondents, and custom planning software unique to Clear Channel; Trace covers a vast range of insights within the context of the purchase journey. […]
U.S. DOOH revenue jumped 11 percent to $2.71 billion in 2015, according to a new report from PQ Media. The company says that was the fastest growth rate in five years. […]
For years the ad-tech industry gushed about the smartphone’s ability to connect digital and physical life, and the wonderful new ad experiences that would result. But with the exception of mobile search, social, and mapping, ad experiences have mostly been old wine in bottles: 300x250 interstitials, audio spots, video pre-rolls, and the dreaded banner. […]
A few weekends ago, approximately 4,000 users gathered on the Sea Point promenade over a four - five hour period as part of an event that was planned for and by a Pokémon Go user group that had popped up of its own accord on Facebook. More are planned across the country in the coming weeks. […]
The momentum in ad spending mirrors rapid growth in consumer time spent with DOOH, thanks largely to the expansion of industry suppliers in both of its subgroups: digital place-based networks and digital billboards and signage. According to PQ’s estimates, consumer exposure to DOOH media expanded 4% to an average of 54 minutes per week in 2015 and is on pace to grow 5% this year. […]
We have been exploring this concept of technology working on a more human scale backed by research and logic informing our thinking that Out-of-Home (OOH) and mobile are the perfect bedfellows. We know that by aligning with mobile and digital technologies, OOH is able to connect advertisers with their audience anywhere, anytime, with location being the crucial element. […]
A small German company has launched a WordPress plug-in that enables the hugely popular blog and website content management system to be used as a digital signage CMS. Ondamedia GmbH says its plugin, called Digitalsignagepress, makes developing and managing small signage networks easy and capable of running off any HTML5-based device, like system on chip smart screens. […]
Guest Post: Mark Hemphill, ScreenScape Savvy communicators could be increasing revenues by building dynamic media channels into every one of their business locations via digital signage, but a lot of them are held back by the cost and complexity associated with that technology. It’s still too expensive and complicated for the average business owner to want to take on. […]