RADAR uses anonymous, aggregated mobile data, from privacy-compliant third-party data providers, to understand where your customer segments go and the best OOH locations to reach them. […]
Guest Post: Luis Villafane, Maler Digital Signage Here’s some very simple, experienced advice for anyone looking at starting a large digital signage network: get a nerd in the room when you’re talking to the people who sell digital signage software. That nerd will filter the bullshit. And trust me, there’s a lot of bullshit to filter. […]
One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]
Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer-theme selfies for a "Cheer of Champions" campaign. The potato chip brand teamed up with Grand Visual to deploy the DOOH display at the Vaguada Mall in Madrid, according to a press release. […]
The Digital Signage Summit (DSS) – the strategy conference for the Digital Signage and Digital-out-of-Home industry – is returning to Moscow on the 1-2 November. Held in conjunction with Integrated Systems Russia 2016, the Digital Signage Summit will host a programme featuring more than 15 top-level speakers focusing on digital signage within the environment of retail and museums. […]
Hacked web giant Yahoo has filed a patent application for the ultimate ad-targeting system: a billboard that uses sensors to watch, listen and capture biometric data from the passing public. […]
By Ken Klein, Executive Vice President, OAAA. When sports punctuate a message, billboards are the exclamation point. This phenomenon merges two taproots of American culture: sports and signs. […]
Now, new high-brightness technology makes it possible to locate digital signage in areas where direct sunlight and glare had previously obscured a digital display’s messaging. […]
Yahoo, under fire over this week’s revelation that it helped the federal government spy on its users, has applied for two related patents describing a camera-equipped billboard that can spy on drivers. The patent applications, submitted in March 2015 and made public by the U.S. […]
As digital screens of this type proliferate, the "physical web" – which could further extend outdoor connectivity via beacons, wearables and similar tech – can enable increasingly targeted ways to reach consumers at certain times and places. […]
Marc Andreessen wrote “software is eating the world” in a famous 2011 Wall Street Journal article. Is this so with respect to outdoor? Definitely, this is a universal edict of the age we live in. […]
Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. […]
The Entry Platform is now officially open for NewBay Media’s 2017 DIGI Awards, recognizing the Best Digital Signage applications and the Best New Products for the Digital Signage market. […]
With two double-sided touchscreens, CLP, WiFi and other features, JCDeceaux has installed a new green bus stop in Manchester – the first of its kind in the entire UK. Once again, a Marc Aurel monument has been inaugurated; this time, however, in the UK. […]
Design and Technology industry friends come together to kick off SEGD XLab 2016 and to help celebrate New York Digital Signage Week. RockTober '016 will bring together folks from various corners of design, architecture, advertising, and technology for a fun, casual night of good food, drink, and great music. We'll also be treated to hands-on time with some new exciting VR tech from Samsung. […]