IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. […]
Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru September 2023. Some chart’s in Moorgate’s report caught Billboard Insider’s eye. Weighted average debt costs have increased at the public out of home companies over the past two years although the rise has slowed during the past quarter. […]
MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. […]
DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. […]
2023 DSE Awards Winners are: Corporate Environments: · Hewlett Packard Enterprise Global Headquarters, submitted by SNA Displays. Digital Out-of-Home (DOOH): · The Moxy & AC Hotel Downtown Los Angeles (DTLA), submitted by SNA Displays. Educational Environments: · Innovating Seneca: Multi-Campus Digital Transformation, submitted by ICON. […]
By The Drum | Editorial. The campaign used data-led Out of Home (OOH) capabilities and innovation to target international visitors arriving in London in a highly personalized and relevant way. […]
By The Drum | Editorial. The campaign’s strategically placed DOOH ads reached approximately 35 per cent of Singapore’s population. This helped Tiger rapidly grow awareness of Tiger Soju Infused Lager among its target audiences. […]
Pikasso Jordan will deploy a new range of digital displays comprising of four new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems. […]
While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. […]
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Know your opposition. Here’s Scenic America’s budget for fiscal 2019-2023. Scenic President Mark Falzone has a good gig. He earned a salary of $390,392 in fiscal year 2023 up from $163,600 in fiscal year 2019 His salary has increased 24%/year over the past 5 years and now accounts for almost one out of every three dollars which Scenic raises. […]
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C There is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our lives both personal and professional. Reading what you will, it seems that AI is either the greatest boon to mankind since the invention of the wheel or the death knell of humankind as we know it. […]
oOh!media has launched seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane, part of the outdoor media player's rapidly expansion of its large format digital network. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. […]
PC maker Lenovo is launching a new take on a Chromebox that just might be the most suitable yet for commercial applications like digital ... […]
Global technology provider Lenovo has introduced its new Chromebox Micro media player during the Digital Signage Experience (DSE). The Lenovo Chromebox Micro is a new breed of Chromebox. This is an ultra-thin and affordable media player offering high performance, proven data security and easier remote control and device management with ChromeOS, says the company. […]
