Independent Billboard Operators’ co-op pitches its aggregated inventory database that makes it easier for advertisers to buy independently-owned OOH ad space (Billboard Insider)

Becky Smith, the IBO’s Enterprise Manager. The Speedway is just simply an inventory database…to…help make it easy for agencies to buy us. We collect and protect your inventory so we can bundle up bundle it up and sell it as one just like the big three. […]