GMC has launched an interactive campaign in which passers by are recognised and addressed individually in a shopping mall by age, sex, emotion and other parameters. According to the industry companies involved in the project, the campaign is a one of a kind for digital outdoor advertising. […]
Two fast-emerging display technologies are making the possibilities for digital storefront marketing extra bright for retailers. High-brightness LCDs and direct-view LEDs both give retailers and brands a chance to put impactful visuals in front of passing consumers, even cutting through the glare of direct sunlight. […]
Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing posters suddenly popped up Wednesday on bus shelters in New York City. There are five executions in all. […]
Halfway through a whirlwind trip in and out of New York for a few events associated with what’s been dubbed New York Digital Signage Week. It’s a compilation of events and cocktail parties and open houses, some that have been on for years, and others that have developed around this DS week theme. […]
I kind of love it, but I'm not sure I get it. Anyone else feeling this about BT's latest venture, LinkUK? OK -- so we all know the days of needing to save 10 pence to call home are long gone. […]
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]
For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]
SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]
Over the last two decades we have seen the uptake of digital signage by retailers expand rapidly. Early digital signage networks in retail could only be justified through the improvement of branding and retail theatre, as the costs of displays and digital signage hardware was prohibitive for most. […]
Guest Post: Luis Villafane, Maler Digital Signage I don´t like “feel good” business stories when I’m reading social media. I don’t want to read something that starts out with “Before you die … live” or “What I learned from my hard-working dad …” Put that stuff up, and you’re unfollowed by me pretty quickly. […]
Primesight has won the outdoor contract for BT's phone boxes from JCDecaux in a deal that will mean consumers get free wi-fi and calls from upgraded phone kiosks. […]
Clear Channel Outdoor International sold its interest in Australian out-of-home media company Adshel to joint venture partner APN News & Media. The purchase price was A$268.4 million. The transaction closed Monday, with APN owning 100% of Adshel. […]
OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. […]