AUSTRALIA. The Halo and The Boss. Not characters from the latest Hollywood blockbuster but two full motion digital screens installed at Melbourne and Sydney airports by out of home advertising company oOh!media. […]
In Australia, Coca Cola has implemented a DOOH campaign for its Deep Spring product line, which consists of mineral water with and without different flavours. Interactive touch screens were utilised in an attempt to win over the health conscious target market. Instincts and health: Coca Cola has gamified its advertising campaign for Deep Spring. […]
Rajiv Saxena, MD of Blue Ocean Media opined, “The launch of Reliance Jio and the upcoming launch of iPhone 7 bodes well for the outdoor advertising industry. We are expecting the telecom sector will pick up in the second half and this will have a positive impact on this sector. […]
The Out-of-Home (OOH) industry's net revenue was $62m for August, an increase of 20 per cent from the same month last year, which posted a net revenue of $51.6m, amnd was itself a record August. Year-to-date revenue for OOH has increased by 18.2 per cent, tracking at $480.4m, up from $406.3m for the same time last year. […]
Shamy Naidu outlines a checklist for choosing the right out-of-home transit media provider, which includes one that knows the environment, has the required advertising rights and has an operational infrastructure fit to strategically implement campaigns. […]
Last year digital outdoor already accounted for almost 30 per cent of total out-of-home revenues in Australia. By 2020, 50 per cent of the industry’s sales will derive from digital, according to analysts. The story of the next five years is not one of digital versus traditional. […]
Not only did OOH outperform the US economy, more than tripling GDP in the second quarter, it has now achieved 25 consecutive quarters of growth since the recession. […]
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. […]
The campaign, produced by Grand Visual, aimed to amplify Listerine’s ‘Bring out the Bold’ activity, which promotes the idea that people who use its products are bolder and more adventurous than anyone else – just like the sports stars and musicians featured in its DOOH ads over the summer. […]
Initially installed in London, the agency worked with Clear Channel and Posterscope to create billboards that used a Microsoft Kinect camera to read a viewer’s emotions to determine the best version of an ad to display. An algorithm then analyzes the response to measure the success of the ad displayed and uses that information to repeat the favorable ads, while trashing the bad ones. […]
Interestingly, local billboard advertising may represent one of the most effective marketing methods for small businesses. Even in the digital age, this type of offline technique can deliver huge benefits to SMEs, particularly those that are looking to establish themselves and their brand within their regional community. […]
Although extensive testing supports these benefits, few banks have deployed this technology at their teller drive-thrus. Advantages of Drive-Thru Digital Technology. Digital signage at the teller drive-thru represents an outstanding opportunity to communicate with customers, as some 60 to 65 percent of customer transactions occur here. […]
The retailer decided upon a marketing campaign with high quality screens and corresponding attractive content. The first location to benefit from this new concept was one of Hemmakväll’s stores in the Vala shopping mall in Helsingborg. A video of the opening is embedded below. […]
Guest Post: Sean Matthews, Visix Sean Matthews You’ve hired some of the best and brightest people around to help you run your company. Use your corporate digital signage solution to support, encourage and inspire them as they steer your organization to success. […]
While excitement for this new digital era is at an all-time high, there’s a separate revolution taking place right before our eyes: the Quiet Movement of out-of-home. Once thought of as highway billboards and static signage, out-of-home advertising (OOH) is experiencing a renaissance, now more closely associated with new digital platforms that can change the entire advertising landscape. […]