UK ad expenditure sees 5.2% growth in the first half of 2016; digital out of home increased by 28.9% to GBP 176m (Research Live)
For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]
research-live.com
Wed, Oct 26, 2016 at 11:54 PM
Wed, Oct 26, 2016 at 11:54 PM