Australian out of home specialist Ooh Media has been awarded a long-term contract to handle advertising at Cairn’s Airport with plans to digitise the entire airport by next year. […]
Saddle Ranch Media, Inc. (OTC PINK: SRMX) now has four live Video-On-Demand networks ready to generate revenue on YouTube as a Medical Education Network distributed directly to targeted medical practices. SRMX's is focusing its production capabilities on the Point-Of-Care portion the Digital-Out-Of-Home ("DOOH") network space. […]
Digital signage companies have a lot to offer to help advertisers reduce these negatives and pump out more positive advertising, whether in DOOH advertising or in-store displays. […]
The head of the world’s largest media-buying shop said on Thursday he hopes federal regulators demand “significant divestitures on both sides” before approving AT&T’s $85 billion acquisition of Time Warner. But GroupM boss Irwin Gotlieb, who controls $100 billion in global client spending, said the impact of the mega-merger “will bring more benefits than downsides for my clients. […]
The new portfolio is tailored towards local authorities, telcos and media owners looking to modernise and improve value delivered to the general public through traditional street furniture such phone boxes and screen-based advertising. The initial range of products includes Adshel Live London, which offer a fresh approach to traditional phone boxes by featuring Wi-Fi and maps. […]
JCDecaux Airport has launched an innovative dynamic digital campaign across the Heathrow gateroom DAPs network to provide passengers with useful destination based information. […]
oOh!media chief executive officer Brendon Cook was honoured last week with Australia’s most prestigious individual marketing award at the 2016 ADMA Australian Creativity & Effectiveness (AC&E) Awards ceremony in Sydney. […]
Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight, a leading UK outdoor advertising company. […]
The DSS Russia will take place on the 1st and 2nd of November 2016 in Moscow. The DSS Russia is a joint venture between Integrated Systems Events, invidis consulting and Midexpo. At the two-day conference, discussed topics will include: Digital Signage in exhibitions and museums, Digital Signage in retail, and installations and trends in Russia. […]
A charity focused on rescuing racehorses says it has had access to outdoor advertising blocked almost completely by outdoor site owners – despite the efforts of media buyers, outdoor operators and the Outdoor Media Association. […]
UK's OOH advertising industry will continue to evolve, in spite of Brexit concerns and realities. 2017 is the year of data, automation and creativity. Technology continues to fuel the creative ideas that make OOH one of the most impactful and versatile channels. […]
“Objectives, objectives, objectives. Everyone wants to upgrade their network before it reaches the end of a useful life. The problem becomes wanting all the shiny new toys and not thinking about what the objective of the overhaul is. […]
Spotify went large on out-of-home this month with a campaign to build awareness & usage of the music streaming service's playlist feature (creative by Wieden+Kennedy NY). Planned by Goodstuff and working with our OOH partner Talon, we featured a selection of the most impactful opportunities across the largest UK cities. […]
As part of a strategy to generate vital new revenue for the modernisation of London’s transport system, Transport for London (TfL) and Exterion Media today launched two 7.2m x 4m, double-sided screens inside Canary Wharf Tube station. […]
This seamless ad experience can even carry over outside the home, with digital out-of-home (DOOH) signage allowing advertisers to catch audiences on the go. […]