Editors’ Picks

A new prototype digital billboard is designed to respond to the emotions of passersby (PSFK)

M&C Saatchi partnered with outdoor advertising experts Clear Channel and Posterscope to evolve a traditional channel: outdoor advertisements. The companies worked together to test a unique algorithm using a Microsoft Kinect camera, which would help them gauge consumer sentiment when looking at a bus shelter ad. […]

psfk.com
Fri, Sep 9, 2016 at 12:13 AM

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JCDecaux Airport UK Launch Heathrow’s ‘Motion Showcase’ (Pioneering OOH)

JCDecaux Airport UK has introduced their newest digital advertising opportunity, the ‘Motion Showcase’, a set of premium sites in a premium location; Terminal 5 Arrivals, Heathrow’s busiest airport terminal. […]

pioneeringooh.com
Fri, Sep 9, 2016 at 12:10 AM

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Philadelphia loses last bit of control over city’s billboards (Plan Philly)

The Federal Highway Administration (FHWA) revoked Philadelphia’s last bit of control over billboards in the city, transferring jurisdiction for outdoor advertising in the Market Street East Advertising District (MSEAD) to PennDOT. […]

Fri, Sep 9, 2016 at 12:08 AM

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Power up your workplace with gamification and digital signage (DSToday)

Gamification in the workplace. Research has been done on the effects of gaming elements on worker behavior. The researchers found that common gamification elements, like points, levels or leaderboards were effective at promoting specific user behaviors in non-game contexts. […]

digitalsignagetoday.com
Fri, Sep 9, 2016 at 12:05 AM

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Zoom Media — How Technology is Reducing the Importance of Traditional Demographics

The concept of Millennials and Gen Xers is no longer real. It’s Astroturf. Media buyers who rely on traditional demos are being naïve at best, disingenuous at worst. […]

mediavillage.com
Thu, Sep 8, 2016 at 2:16 PM

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OOH advertising and the changing commuter landscape in South Africa (Financial Mail)

There is little doubt that the rapid rate of urbanisation – which is expected to continue growing apace, particularly in SA and the rest of Africa – will affect the commuter landscape, which in turn will influence how brands communicate and engage with consumers on the move. […]

financialmail.co.za
Thu, Sep 8, 2016 at 2:14 PM

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The Drum: JCDecaux continues Oxford Street OOH overhaul with synchronised digital bus shelters

The out-of-home (OOH) giant took over the advertising concession of one of London's most popular streets at the start of this year, announcing plans to digitise the bus stops using bigger screens as part of its London Digital Network (LDN) initiative. It has now completed the synchronisation of four Visual Display Clusters (VDCs) on its Oxford Street network. […]

thedrum.com
Thu, Sep 8, 2016 at 2:13 PM

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City loses control of Market East digital billboards (Philly)

The federal government has taken regulatory control of large billboards and digital displays along the Market Street East corridor away from Philadelphia, saying the city had not been responsive to questions about enforcement. […]

philly.com
Thu, Sep 8, 2016 at 2:11 PM

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Vancouver Is Rethinking How Billboards Fit Into Cityscape (Next City)

For a brief moment this past spring, a waterway in Vancouver, British Columbia, was home to a bright, colorful, cruising digital billboard. Flashing ads for a mortgage broker or the Museum of Vancouver, or just shouting “ADVERTISE HERE,” the floating billboard traveled along the False Creek inlet near downtown. […]

nextcity.org
Thu, Sep 8, 2016 at 2:08 PM

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Digital Billboards Regulation Timeline (Billboard Insider)

Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. […]

billboardinsider.com
Thu, Sep 8, 2016 at 7:51 AM

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Digital Signage Federation Calls for Applications For the 2016-17 Geri Wolff Scholarship

The Digital Signage Federation’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related fields. This award is also intended to help broaden employment diversity, by encouraging employers to hire qualified women in a variety of IT capacities. […]

Thu, Sep 8, 2016 at 7:09 AM

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D.C. Circuit Rebuffs Challenge to Digital Billboards (National Law Journal)

Digital billboards may not be the late Lady Bird Johnson’s way of beautifying the nation’s highways but they are not illegal, a federal appellate court ruled on Tuesday. A three-judge panel of the U.S. Court of Appeals for the D.C. […]

nationallawjournal.com
Wed, Sep 7, 2016 at 2:18 PM

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Core of Texas law curbing highway signs struck down by appeals court (Your Houston News)

Opponents of billboards and other signs along Texas roadways reacted on Monday with dismay to an appeals court decision striking down significant portions of the Texas Highway Beautification Act, saying the ruling could lead to a litany of signs along federally funded highways. […]

yourhoustonnews.com
Wed, Sep 7, 2016 at 2:16 PM

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Major digital billboard ad campaign launched to boost Scottish pub trade (Herald Scotland)

The £150,000 campaign, which went live on digital billboards around Glasgow and Edinburgh last night, aims to highlight the important role played by pubs, clubs, hotels and restaurants in Scottish life, and encourage consumers to visit outlets more often. […]

heraldscotland.com
Wed, Sep 7, 2016 at 2:12 PM

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16:9: LG’s Massive, Genuinely Immersive OLED Display Tunnel

The IFA consumer electronics show that’s been running the last few days in Berlin includes a mind-wobbling welcome tunnel to the LG booth, made up of 216 55-inch curved OLED panels. The OLED tunnel is five metres tall, 7.4 metres wide and 15 metres long, and the pixel count goes past half a billion. The content varies from deep space to deep ocean. […]

sixteen-nine.net
Wed, Sep 7, 2016 at 9:04 AM

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