A lot of people wanted this billboard about Donald Trump to become a reality in New York City. Instead, we got the one above—a masterpiece of unintentional camp that is running on a digital board in Times Square through Friday. […]
Here's a pretty great out-of-home execution for Oliver Stone's upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that's been spying on pedestrians in Toronto and streaming footage of their movements on the street. Snowden's revelations about the NSA, of course, raised troubling questions about mass surveillance. […]
The Nevada Supreme Court has unanimously rejected Scenic Nevada’s final attempt to reinstate the ordinance limiting billboards in Reno. The court in July ruled the Reno City Council had the right to amend the voter-approved ordinance capping the number of new billboards in the city because they did so more than three years after the vote. […]
The election will produce a new Congress, with new leaders and new members on key committees. Elections remind me of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech – that protects our right to “petition the government for the redress of grievances.” The right to petition reaches back at least to the Magna Carta in 1215. […]
“I don’t think we know yet. The general assumption is some version of the movie Minority Report coming to life. […]
Signals a strategic shift from measuring impressions to measuring audience location Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, officially launched its new brand today at its annual board of directors meeting in New York City. […]
What is programmatic and what does it look like in DOOH advertising? The word ‘programmatic’ means doing something according to a program or method. In the ad sales world, this translates to buying and selling with a method: automation. […]
If you run a website or blog, there’s a pretty good chance you have some exposure to WordPress, the open source online publishing platform used by 60 million-plus of companies, organizations and individuals. This site runs on WordPress, for example. […]
Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff, EVP of Channel Strategy at SITO Mobile. Q: Which is your favorite medium between mobile and outdoor? A: Neither. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA The New Jersey Supreme Court has ruled in favor of digital billboards, overturning a local ban as unconstitutional suppression of free speech. […]
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston "I don't like Beacons" "Why?" "I just don't like them" This genuinely happened to me in a client meeting last week. This week's launch at the Transport Museum with Mediatel for the Presenz Beacon Network however reinforced why this initiative is worthwhile pursuing. […]
After it showcased its “Cledis” LED display technology at InfoComm 2016, Sony announced plans to release the technology early next year, offering a modular approach to the construction of wall-sized LED displays of high brightness and contrast ratio. […]
The out-of-home industry has invested more than £20m in renewed research to help it gain a better understanding of its audience. Outdoor research body Route said the research project will run until 2023. Ipsos Mori will collect data from 43,200 people on their behaviour outdoors. […]
Digital signage and kiosks at first glance appear to be completely different devices. The kiosk is primarily an interactive device meant to offer a service or a product, while digital signage is meant to offer advertisements or information. There are, however, many new crossover uses of digital signage and kiosks, and some companies are even combining digital signage with kiosks. […]
Here’s how things used to work. Restaurants would have menus printed which would quickly get outdated and not provide essential information. Instead of canned, pre- determined messaging on printed menu boards, digital screens with vivid graphics, images and videos are providing customers with information about what they’re looking at, and influencing buying decisions, including up-sells. […]