Thursday, November 28, 2024

Editors’ Picks

Friday, December 8, 2023 Fri, Dec 8, 2023

Thursday, December 7, 2023 Thu, Dec 7, 2023

Moreno-Led group buys more Clear Channel Outdoor stock, now it owns a total of 10.6% (Billboard Insider)

Out-of-home investor Arte Moreno has purchased 14 million more shares of Clear Channel Outdoor stock according to a schedule 13D’s filed with the SEC. As of yesterday the group owned 10.6% of Clear Channel Outdoor’s common stock with a total investment value of $76 million based on yesterdays price of $1.49. The investment group, which includes Moreno, William Pope and Verde Capital. […]

billboardinsider.com
Thu, Dec 7, 2023 at 11:25 PM

The Media Rating Council (MRC) has released a draft version of its Out-of-Home (OOH) Measurement Standards (Free download)

The Media Rating Council (MRC) has released a draft version of its Out-of-Home (OOH) Measurement Standards for public review and commentary. The 30-day public comment period extends through December 18, 2023. These Standards aim to establish a detailed set of methods and common practices for entities that measure OOH media audiences and related metrics activity. […]

mediaratingcouncil.org
Thu, Dec 7, 2023 at 11:14 PM

Russian opposition activists use QR codes on seemingly innocent billboards to spread anti-Putin messages (The Record)

QR codes placed on seemingly innocent billboards in Russia’s largest cities led to the website “Russia without Putin,” launched by associates of the imprisoned Russian opposition leader Alexei Navalny. The billboards were designed to not look political: they featured phrases such as “Happy New Year, Russia” and “Russia, everything will definitely work out. […]

therecord.media
Thu, Dec 7, 2023 at 11:11 PM

JCDecaux’s take on programmatic DOOH in 2024: the cross-channel opportunity (New Digital Age)

by Dom Kozak, Head of Programmatic, JCDecaux UK. Over the past 12 months, programmatic DOOH (pDOOH) has gone from strength to strength with revenues reported at a global level up 63% year on year in H1 2023. This growth has been underpinned by a united effort from early adopters to educate the wider industry about the benefits of the channel. […]

newdigitalage.co · Promoted content
Thu, Dec 7, 2023 at 6:39 PM

Wednesday, December 6, 2023 Wed, Dec 6, 2023

Omdia report: All-in-one LED display sales soar 57.4% year on year (AVInteractive)

All-in-one LED video display shipments are increasing based on their clear advantages compared with LCD displays in conference rooms, according to market researchers Omdia. Shipments of all-in-one LED product lines have increased rapidly since the second half of 2021, growing at a rate of 57.4% year on year in the third quarter of 2023, according to Omdia’s LED video display market tracker. […]

avinteractive.com
Wed, Dec 6, 2023 at 6:56 PM

Canadian telecom Rogers becomes exclusive sales rep for Allvision’s 60 large format DOOH screens in the country

Alongside the existing out-of-home portfolio, which includes 7 premium specialized networks, featuring large format inventory at Yonge & Dundas Square, the #1 campus media network, and #1 residential & commercial digital elevator network, Rogers Sports & Media moves to become one of the largest OOH players in the Canadian market. […]

rogerssportsandmedia.com
Wed, Dec 6, 2023 at 12:10 AM

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