Sponsored Feature. Digital signage apps are quickly becoming a great alternative to costly content creation suites such as Photoshop. They excel in simplifying the process of creating and deploying rich content and updating it as well. […]
Speaking to attendees at the Roosevelt Hotel, Frey described home-based video media as “yesterday’s business” with its viewership in “a tailspin.” He made a pitch for digital, placed-based ad media as the better medium for capturing the attention of mobile, urban-dwelling consumers. […]
Digital signage helps improve the customer experience on both sides of the counter, according to Jodi Wallace, chief marketing officer of Acrelec America. Digital signage for example can bring menus to life by adding in animated content such as sizzling burgers and steamy coffee. […]
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business. […]
The patent describes a billboard that has sensors including cameras, microphones and even retina scanners built in or positioned nearby. Those billboards are on the drawing board at Yahoo. You can look at this product as another form of "targeted marketing," like when the google sends ads your way based on the latest text in your gmail account. […]
Addressing the ad business more generally, Gotlieb said the industry will be "a new game five years from now." For one thing, the 30-second spot will not likely remain the dominant form of advertising. He noted that Japanese advertisers use primarily 7-second and 15-second spots. […]
TOKYO Love them or hate them, outdoor advertisements are a fact of urban life. Sellers traditionally take a scattershot approach with this medium, hoping to reach the broadest possible audience with a catchy slogan or a striking image. Now, digital signage is letting advertisers adjust their message, according to who is watching. […]
The study reveals the decision-making processes, habits and motivations of high-value shoppers; where and why they shop, what type of purchases they make and their favourite destinations for shopping. […]
GMC has launched an interactive campaign in which passers by are recognised and addressed individually in a shopping mall by age, sex, emotion and other parameters. According to the industry companies involved in the project, the campaign is a one of a kind for digital outdoor advertising. […]
Two fast-emerging display technologies are making the possibilities for digital storefront marketing extra bright for retailers. High-brightness LCDs and direct-view LEDs both give retailers and brands a chance to put impactful visuals in front of passing consumers, even cutting through the glare of direct sunlight. […]
Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing posters suddenly popped up Wednesday on bus shelters in New York City. There are five executions in all. […]
Halfway through a whirlwind trip in and out of New York for a few events associated with what’s been dubbed New York Digital Signage Week. It’s a compilation of events and cocktail parties and open houses, some that have been on for years, and others that have developed around this DS week theme. […]
I kind of love it, but I'm not sure I get it. Anyone else feeling this about BT's latest venture, LinkUK? OK -- so we all know the days of needing to save 10 pence to call home are long gone. […]
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]
For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]