Once you decide on the best prospects for the customer, and why their product appeals to the targets, it is a lot easier to decide what to say to them. Consumer segments, even for mass market products, are increasingly fragmenting into niches, each with its own characteristics. […]
By bringing the language of online advertising to the real world of OOH advertising, Vistar Media aspires to become the invisible hand of modern marketing. We met Vistar Media’s co-founder and CEO Michael Provenzano at SAP’s SME Summit in New York. Provenzano and his team believe that traditional out-of-home advertising isn’t a dying medium, it just needs re-inventing. […]
Lucinda Jordaan breaks down the figures to find out which media companies benefit most from government’s OOH campaigns. […]
The short answer is; it's not that easy to plan and execute successfully. Everyone is talking about the Spotify campaign. Everyone meaning more than the people who read this post. […]
The contract will start on 1st January 2017 and JCDecaux will take over the advertising rights and maintenance related to 1,843 existing bus shelters. With this new partnership, advertisers will be able to reach 80% of the adult population through the JCDecaux portfolio across every city and all of the major towns and villages nationwide. […]
2016 Summary: Three hits, three misses and a tie that some might argue was a miss. On that basis I will don my well-worn dunce cap and sit in the corner while I type out this year’s digital signage predictions. Solutions Overtake Products End users of digital signage products have always been cost conscious, often unconcerned with total cost of ownership, effectiveness and future proofing. […]
NEC Display Solutions of America's Rich Ventura brings a unique focus on the integration community that should translate to better embrace of Digital Signage Experts Group certification. […]
Clear Channel Outdoor Americas will begin selling digital billboard ads using automated ad sales technology, the company said Wednesday. The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort, and says it plans to use the system to sell ad space on 1,000 of the digital billboard screens it owns across the U.S., including those located in some major airports. […]
oOh!media CEO Brendon Cook says the $1.6 billion merger with APN Outdoor will create a diversified business better able combat global technology giants and grow the outdoor advertising sector's share of Australian advertising revenue. […]
APN Outdoor chairman Doug Flynn believes the competition regulator should consider the entire advertising market, including digital giants Google and Facebook, when assessing the company’s proposed $1.6 billion merger with oOh! Media. […]
Digital Signage Expo is coming up in late March in Las Vegas. It will be the 14th version of the big trade show and conference. I sat down with DSE Show Director Andrea Varrone when she was up in Toronto last week, to run through what people should expect to see in 2017 at and around the show.. […]
Outdoor advertising companies oOh!media and APN Outdoor have agreed a $1.6 billion merger to create a new heavyweight in the sector. The two ASX-listed groups detailed the plan this morning, spruiking annual synergies of at least $20 million a year after creating a company that, based on last year’s results, would deliver pre-tax earnings of around $171 million. […]
oOh! Media’s CEO Brendon Cook takes a rather contrarian view on the rise and rise of digital and argues there’s still plenty of life in the old static billboard too… In the past year the Out Of Home industry has debated the best way to describe traditional billboards and their newer digital forms. […]
OOH is increasingly providing the (literal) backdrop for social content. Celebrities like Shawn Mendes, Henry Cavill, and Serena Williams are famously photographing themselves in front of their outdoor displays and posting them on owned social outlets. Thanks to celebrities’ massive social followings, the shared network effect for their brand’s earned media is huge. […]
Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks. This exercise was undertaken to reinforce the strategic value these networks provide as off-the-shelf solutions to support a number of media challenges. […]