In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. […]
LG Display is evidently pushing all in on OLED displays this year, announcing a series of new displays that will be showing at CES this week and almost certainly at ISE in Amsterdam in a month. LG Display will show off paper-thin 65-inch and 77-inch UHD OLED displays for TVs that can be attached to the wall pretty much like wallpaper, though I’d recommend against using glue. […]
Much of the buzz about smart city initiatives involving public displays has been around ambitious and expensive standalone info-stations like the 600 or so now operating in New York City, but there’s also stuff that’s quite a bit more pedestrian and easily integrated with existing structures. […]
Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, localized ads in real time. The company utilizes location-based mobile technologies to enhance the ROI of mobile ad spends and access real-time customer location data for measurement & management. […]
More digital signage equals more wealth – for end users that apply it, and the suppliers that provide it. Key markets for 2017 include retail, food services, financial services, hospitality, health care, education and staff communications. […]
All conference packages include: Wednesday Networking Reception and APEX Awards Ceremony plus a 2‑Day Exhibit Hall Pass. Industry Roundtables are not included in conference packages. […]
Rich Ventura now has the launch codes and the secret handshake instructions to act as the 2017 chairman of the Digital Signage Federation. He’s been active in the organization for several years, and has big plans for the year ahead. […]
Wade Rifkin, SVP Programmatic, Clear Channel Outdoor Advertising, answers questions about fraud, best practices and the programmatic future for out of home (OOH). E.B. Moss: Do historical concerns about fraud and accuracy in programmatic apply? […]
From smart shelves to interactive mirrors, many of these products will be unveiled at the CES gadget show, beginning Tuesday in Las Vegas. The goal: Use these real-world store features to lure shoppers back from the internet, and maybe even nudge them to spend more in the process. […]
An interactive digital out of home (DOOH) campaign will, for the next week, feature coaches Gavin Rossdale, Jennifer Hudson, Tom Jones and Will.i.am on Ultra HD screens in shopping centres across the UK including Bluewater, Arndale and the Bullring. The coaches will sit upon their red chairs and activate each time a shopper passes close by. […]
1. Placement is important! Do guests see the hotel's message? […]
What's becoming clear is that "digital signage" as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention – and that includes longtail engagement that continues subsequent to the customer leaving an establishment. […]
Many digital screen providers promise you the world, then can’t deliver the dynamic integrations you asked for. You need to know what to look for, before you make a very time-consuming, headache-inducing, and probably very expensive mistake. […]
Richard Ventura of NEC Display Solutions becomes the 2017 Chairman while Randy Dearborn of MGM Resorts International, who served as the 2016 Chairman, will now head the Past Chairman’s Council. […]
In addition to a keynote session each day, DSE will feature 34 conference seminars, 42 Industry Roundtables and 34 free On-Floor Workshops. From true beginners to industry veterans, the conference program, which is sponsored by BroadSign, has something for everyone. […]