JCDecaux’s LDN portfolio now delivers more than 100 million impressions and is set to grow to more than 200 million from 1,000 screens when the project is completed in Q1 2017. […]
UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile. The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel. […]
By Jason Cotterrell, MD, Exterion Media No matter where you look, all the signs point towards Out-of-Home (OOH) advertising competing with the dominant players in the media landscape in 2017. […]
Transit Won Big: Commuters worried about congestion voted to tax themselves for local transportation projects. […]
Sponsored feature. Selected by by OOH agency, MMD Media, BroadSign started deployment in October at the second largest airport in the Netherlands, Eindhoven Airport. LCD displays are located at check-in counters, duty free shops, restaurants, seating areas, luggage belts and departure hall gates. […]
Here are some pictures from a challenging two sided 14 by 48 digital sign installation on the Florida State Fairgrounds in Tampa Florida. Selective Structures did the fabrication and install. Formetco supplied the digital sign. […]
Sponsored feature. Digital signage has the capacity to integrate with other tools within your company. It can work with existing systems to enhance the customer or employee experience and to improve efficiency. […]
Transport for London has declared the move an act of "vandalism" but has not confirmed the extent of the damage. The SPG says 400 ads have been altered with a series of four ‘subverts’ which look to explain the logic behind the group’s actions. The group has released a four-point manifesto online, as well as a petition, and says its aim is to get outdoor advertising banned in London. […]
Vandals (or activists) calling themselves the Special Patrol Group (SPG) have declared war on advertising hoardings in Transport for London’s (TfL) Underground network, claiming ads are a form of “visual pollution that is harmful for the public”. […]
“Outdoor digital signage is growing in popularity due to its enhanced capabilities compared to traditional static billboards. In the age of data and technology, digital screens are becoming increasingly relevant to connect with on-the-go consumers. […]
Saddle Ranch Media, Inc. (OTC PINK: SRMX) is prioritizing its work on the development of the Cannabis Users Information Network. The Network will be a reliable and non-partisan source of cannabis related medical information and will provide educational information for parents, doctors and health care providers about the informed medical and recreational use of cannabis products. […]
Out-of-home (OOH) advertising is stronger than ever and is set to steal dollars from its dwindling TV counterpart, according to OC Fund Management’s head of investments, Robert Frost. OOH advertising’s continued success proves the medium to be an outlier to the declining structural trend. […]
Location intelligence can drive multiple decisions in marketing and business. These questions make up the core of out-of-home advertising. By knowing a person’s location and interests, content and format can be tailored to enhance brand experience. […]
By Ken Klein, EVP, Outdoor Advertising Association of America. RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. […]
Malaysian players in the out-of-home ad industry believe they have now built enough strength and know-how to spread their wings overseas. Big Tree Outdoor Sdn Bhd CEO Jeff Cheah tells The Edge in an exclusive interview that the company is in active talks with foreign parties for its first venture overseas soon. “Yes, we are talking to a couple of parties in Indochina. […]