We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club's Media:Now conference. As with other parts of the media industry, agencies are experiencing transformative change. […]
You’d almost wonder if a case study by Fujifilm Australia posted to an online trade publication was an April Fool’s prank, but it went up March 30. So they must have been serious. […]
The future is NOW. The largest installation of large-format QSR outdoor digital displays is being rolled out at all Starbucks drive-thru locations in the U.S. The 46-inch LCD screens create camera-to-camera interaction similar to FaceTime, which results in an improved barista/customer connection. […]
Terry Murphy, Primedia Outdoor’s marketing and marketing services executive, lists four ways that OOH can amp up the effects of a digital campaign. 1. Use OOH to drive website traffic The ‘Feel the Real’ campaign, run during 2015 by the OAAA, set out to establish two points. […]
I strongly discourage my clients from using QR codes on any billboard designs. Including them encourages drivers to engage in distracted driving by attempting to scan the code with their phone. Outdoor advertising faces many challenges from local ordinances to national lobbyists, many painting it as a menace to be fought. […]
Have a look at the top three campaigns from last month as voted by JCDecaux teams around the world! Winner: Reebok, JCDecaux Sweden. Advertiser: Reebok Location: Drottninggatan, Stockholm. […]
Warner Bros. has launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. […]
It’s a question I get asked more often than just about any other: when does LED make sense? In other words, how big does the screen have to be before it’s the ‘best’ option? LED is at its most visible in big outdoor dynamic advertising displays. […]
Filed: 03-25-2016; Case Type: Infringement. Product: WayTouch Premier, WayFinder Pro, and versions thereof (content management software products and services). Patent: US9037402 Title: SYSTEM AND METHOD FOR PROGRAMMING AND DISPLAYING DIRECTIONALLY BASED TEXTUAL WAYFINDING CONTENT Inventors: SIMRING DAVID SHAPIRO. […]
To be highly effective and get great ROI and ROO, a digital signage solution needs to comprise more than just the hardware and software. Services such as consultation, network design, content production, installation, custom integration, managed services and ongoing support are what make a digital signage project successful. […]
The rise of the programmatic ad buying was coupled with the emergence of agency trading desk models. There has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. […]
London 31st March 2016: StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in the principle windows of 100 prime WHSmith stores across the UK. […]
The digital signage solution developed exclusively by Fujifilm Australia for mobile network operator Vodafone is completely unique to any other solution worldwide. The cloud-based solution which integrates Samsung commercial large format display (LFD) panels with built-in WiFi, commonly known as System on a Chip or SoC, is powered by Signagelive for content distribution. […]
Drive Smart Arizona, a coalition of safety organizations, government bodies and businesses in the state, will have billboards in Phoenix and Tucson debuting Thursday urging drivers to stop risking their lives by texting and driving. The initiative is part of a campaign for Distracted Driving Awareness Month, a National Safety Council observance that takes place every April. […]
By Naren Patel, CEO, Primesight. Out-of-home (OOH) might be the most traditional advertising medium, but the possibilities for cross-fertilisation are particularly prescient. While static OOH lacks immediacy and will always require a two-week timeframe for content to achieve maximum results, it generates powerful, long-term uptake among consumers. […]
