Editors’ Picks

4 ways digital signage can transform sports’ arena experience (DSToday)

To strike back at sofas across the country, stadiums and arenas are looking to up the ante for fan experience and engagement, so that an in-stadium experience is one-of-a-kind and not easily replicated by staying home. Digital signage needs to be a big part of the strategy for fan engagement and marketing in stadiums and arenas. […]

digitalsignagetoday.com
Tue, Jan 17, 2017 at 4:49 PM

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Case Study: Digital Signage and LED Screen Network in Delhi, India (DSConnection)

The network consists of 16 full-motion, high-definition LED screens strategically placed across Delhi/NCR and Uttar Pradesh. The network is connected to a central server while the content scheduling and distribution is through BroadSign. The research phase started early in 2014, and deployment of the screens started in mid 2014, starting with 16 screens. […]

digitalsignageconnection.com
Tue, Jan 17, 2017 at 3:39 PM

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DSE 2017 App Now Available to Download (DSConnection)

With more than 200 exhibitors, 80,000 square feet of exhibit hall space and over 125 education opportunities, there’s a lot to take in at Digital Signage Expo. The free DSE mobile app can help you organize and manage your experience. The app is now available to download in both the Google Play Store and Apple App Store, and can be viewed on any device’s internet browser, using the web app. […]

digitalsignageconnection.com
Tue, Jan 17, 2017 at 3:28 PM

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16:9: NRF2017 Impressions: Lotsa Actionable Analytics

NRF is not a digital signage show. There are lots of signage vendors at the show – with booths or just walking around. It’s a retail tech show full of stuff that will be largely unfamiliar if you live and work in the digital signage bubble. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 1:43 PM

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16:9: Planar The Latest Displayco To Add “Smart” Displays

Beaverton, Oregon-based Planar has started marketing a 4K pro display series that includes an embedded, networked Android media player capable of driving  4K resolutions and ready for h.265 video and HTML5. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 12:44 PM

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Sixteen:Nine Podcasts: NRF Special Edition With RDM, Unefi, Show Impressions

This is a special edition of the 16:9 Podcast – special because the format’s a little different and because I’m turning this around too quickly to get it polished up by the guy who sound engineers these things. So no music. Maybe a bit more background noise. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 11:24 AM

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16:9: AOPEN Now has Sub-$200 Commercial Grade Chromebox; $350 Chromebase Tablet

Taiwan-based AOPEN started showing off a pair of new commercial-grade Chrome devices yesterday at the NRF show – a smaller, much cheaper solid state Chromebox and a tablet-sized Chromebase. The latter, the Chromebase Mini, is a 10.1 inch all-in-one touchscreen that would compete with commercial-grade tablets and small system on chip displays. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 11:07 AM

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How Location Is Revolutionizing Digital Out-Of-Home Advertising (Geo Marketing)

At CES, Kinetic's Britta Klosterberg talked about the future of OOH — as it's impacted by everything from AR to self-driving cars. […]

geomarketing.com
Tue, Jan 17, 2017 at 12:01 AM

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Evening Standard: Piccadilly Circus billboard lights switched off for longest time since the Blitz

The switch-off is part of a plan to remove the six illuminated advertising boards which overlook the tourist hotspot and replace them with one ultra-high definition curved screen. The famous billboard’s lights went out at 8.30am on Monday so the modernisation work can take place. A temporary advertising banner will replace the lights until the new single screen is unveiled in the autumn. […]

standard.co.uk
Mon, Jan 16, 2017 at 11:35 PM

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Digital signage business sentiment in France conservative (DSSummit)

The Digital Signage Business Climate Index in France has further declined since July. The index has seen a nominal decrease of 5,09 base points from 43,19 points to 38,10 base points. In total the Index is up by 19,5% year-on-year and down by 11,8% compared to the previous survey. […]

digitalsignagesummit.org
Mon, Jan 16, 2017 at 6:18 PM

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Digital Signage Expo 2017 to Present “From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage” (DSConnection)

To be presented Wednesday, March 29, at 4 p.m., this session will explore how companies can effectively use digital networks for mass communication as well as meaningful 1-1 engagements with customers and riders. […]

digitalsignageconnection.com
Mon, Jan 16, 2017 at 4:40 PM

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Out-Of-Home Advertising in Australia Records Seventh Consecutive Year Of Revenue Growth (BandT)

The Digital OOH share of net media revenue also continued to grow in 2016: 36.0 per cent, 37.3 per cent, 38.8 per cent and 40.2 per cent respectively across the four quarters. […]

bandt.com.au
Mon, Jan 16, 2017 at 12:54 AM

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Tips for out of home ad sales teams in 2017 (Billboard Insider)

Stop being busy with the wrong things. How are you beginning your day? Only 5 of the 50 emails in your box are important. […]

billboardinsider.com
Mon, Jan 16, 2017 at 12:52 AM

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Ad agency deploys “smart” digital billboard using Milestone IP video (Security Info Watch)

General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu. Lamar Advertising, one of the largest outdoor advertising companies in North America, created a campaign that maximized the flexibility and creativity that digital billboards can provide. […]

securityinfowatch.com
Mon, Jan 16, 2017 at 12:50 AM

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Bitposter Automates OOH Media Buying with Essence and the FT (Bitposter)

Bitposter, the automated platform for OOH Media, today has announced its first campaign with Essence, a global digital agency. The campaign, for the Financial Times, focusses on how ‘2016 changed the world’. It then encourages people to ‘Prepare for the new year with insight you can act on from the Financial Times’. […]

bitposter.co
Sun, Jan 15, 2017 at 6:38 PM

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