As DOOH inventory continues to grow its capacity for offering genuinely national media solutions, in tandem with increasing technical advancement, continues to propel DOOH into an excellent position ever near capable of rivalling leading national broadcast media in its own right. […]
Via The Drum The British luxury retailer Harrods has installed a series of large, fine pitch LED video installations that greet shoppers at every level in the store’s iconic six-storey Grand Entrance hall. There are 12 LED screens in various configurations at points in the six floors of the department store’s escalator atrium. […]
Outdoor advertising works for one simple reason—it’s located Out of Home (OOH), which is where most everyone goes daily. The medium is one of the few viable options within our country where sellers can market their products to targeted masses. Other advertising mediums tend to be fragmented. […]
Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will be able to layer in marketers' proprietary customer data to help inform where ads are delivered. […]
DART was initially launched by VMO in 2014, it was the very first system that used audience measurement via an Audience Measurement Device (AMD) for real time reporting purposes. Building on early breakthroughs DART has transformed reporting and accountability in outdoor by providing more insights and analytics of real time audience viewing habits. […]
My experience suggests that if you’re simply using the technology just to justify and/or monetize digital signage content then it’s most likely not a sustainable business model. […]
Via Adweek Is the two to three minutes you spend at a gas pump an tedious, endless ordeal, or two to three minutes you spend absently looking around as the tank fills up? For me, it’s the latter. I survive, somehow. […]
Electronic signage, of all things, has pitted residents of Southwest and Navy Yard against the District’s beloved baseball team. Last week, a D.C. Council subcommittee advanced a bill, 4-1, that would allow the owners of the Washington Nationals to install five digital billboards on the exterior of Nats Park. […]
As digital signage evolves, some technologies are being built into the screens while others are still third-party addons. No matter the add-on, combining the technologies with other data gathered can help content producers, and marketers hone the message. […]
VerticalNews journalists report that a patent by the inventor Wang, Chun-Wei (New Taipei, TW), filed on December 16, 2013, was published online on November 15, 2016. The patent's assignee for patent number 9497237 is WISTRON CORPORATION (New Taipei, TW). […]
Outdoor Plus has sold a large minority stake to Inflexion Private Equity, giving the out-of-home company a war chest for acquisitions and capital investment. […]
The ad sales process in the DOOH industry is not as glamorous as the displays on which campaigns are played – and spreadsheets are to blame. Spreadsheets are ingrained in media sales network management. Through tried and true, in today’s world of advanced technology and automation, it’s obvious the entrenched system has lost the benefits it once was known. […]
Marketers can use the joint solution to optimize out-of-home media buys and measure sales lift from their campaigns by onboarding their offline CRM and sales transaction data. […]
This was a witty DOOH campaign from the Federal Agency for Environment, Nature Conservation, Building and Nuclear Safety (BMUB) regarding the digital transformation. The first initiative of this new campaign was a one-day installation in the form of a screen placed at a major crossroads on Mehringdamm in Berlin. […]
Know your market. Know your inventory and your competitors inventory. Get in your car and drive it. […]