Editors’ Picks

Posterscope’s 2017 predictions for OOH advertising market

OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined. This evolution will come via the following three aspects... […]

slideshare.net
Fri, Dec 9, 2016 at 5:12 PM

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Is cold calling dead in OOH ad sales? (Billboard Insider)

What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. […]

billboardinsider.com
Fri, Dec 9, 2016 at 5:08 PM

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What the Feds Say About Digital Billboards Safety Research (Billboard Insider)

What do the Feds say when asked about the Government’s research on digital billboards? Not much. However, the federal highway safety agency has just provided a clearly worded description of government research that says digital billboards are not distracting. […]

billboardinsider.com
Fri, Dec 9, 2016 at 5:04 PM

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The Australian: APN Outdoor to launch a ­public transport mobile app and insert screens on buses

The news comes after rival company oOh!Media bought youth-oriented mobile news group Junkee Media, as the ­industry seeks to diversify into content and related businesses. […]

theaustralian.com.au
Fri, Dec 9, 2016 at 5:02 PM

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Convergent launches DOOH ad network across 2,000 screens and one million hotel rooms (PRWeb)

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and Digital Signage as a Service (DSaaS) provider, is implementing its FusionDX(SM) Ad Network service for digital out-of-home (DOOH) network provider Pervasive TV. […]

prweb.com
Fri, Dec 9, 2016 at 4:54 PM

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AI gives physical retailers the ammo to fight back (DSToday)

By using AI, retailers and brands can monitor the impact of product pricing and promotional strategies in real-time, enabling them to make immediate decisions instead of waiting to act on old sales data. With this information they can identify the strategies that encourage customers towards products with higher margins and drop strategies that are ineffective. […]

digitalsignagetoday.com
Fri, Dec 9, 2016 at 4:45 PM

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16:9: DOOH Case Study: Aussie Beauty Retailer MECCA Brands Opening “Connected” Stores

The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital  displays intended to connect with customers. A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? […]

sixteen-nine.net
Fri, Dec 9, 2016 at 8:46 AM

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16:9: In Digital Signage, Bigger Is Not Always The Answer

Guest Post: Jørn Olsen, Pronto TV I used to have an old wooden boat that I would spend a lot of time maintaining and polishing every autumn, to be ready for the next summer. Jørn Olsen Every year, my “boat-neighbors” swapped their boats to something a little bigger than last season. […]

sixteen-nine.net
Fri, Dec 9, 2016 at 8:20 AM

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Motley Fool: OOH ad operator QMS Media Ltd duds retail investors

QMS Media Ltd (ASX: QMS) has dudded its retail investors by raising $20 million in capital via a placement and not offering existing shareholders a Share Purchase Plan (SPP). That’s rather surprising given of the company’s 1,190 shareholders; just 103 held more than 100,000 shares in the company at the end of June 2016. […]

fool.com.au
Thu, Dec 8, 2016 at 5:44 PM

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Brands offered chance to take over Piccadilly Lights (Campaign)

Brands will be able to take over London's Piccadilly Lights for the first time as Ocean digitises the iconic site. The move will also provide more permanent slots. Previously, there were four permanent slots – filled by Coca-Cola, Samsung, McDonald’s and Hyundai – plus two non-permanent ones. […]

campaignlive.co.uk
Thu, Dec 8, 2016 at 5:37 PM

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Digital Signage Trends To Watch In 2017 (RavePubs)

Today, digital signage is increasingly sophisticated (as well as more affordable) and its users are highly creative in its application. It can be found in almost any sector, with the education market in particular exploding as screens multiply around campuses and colleges. In this article, we review industry trends as we enter 2017 and make predictions for the future of digital signage. […]

ravepubs.com
Thu, Dec 8, 2016 at 5:28 PM

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NanoLumens Teams Up with QMS Media and Digital Place Solutions to Create Digital Advertising Tower (Mass Transit)

NanoLumens recently announced the completion of a major new installation in Auckland, New Zealand’s Britomart Transportation Centre. According to NanoLumens Vice President of Strategic Accounts Almir DeCarvalho, the installation is the result of a remarkable collaboration between NanoLumens, QMS Media and Digital Place Solutions (DPS). […]

masstransitmag.com
Thu, Dec 8, 2016 at 5:14 PM

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Clear Channel UK Extends Forecourt Network Media Sales Deal with Amscreen for a Further Three Years (DSConnection)

The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities across this 2700+ digital out-of-home network. The network reaches 18.4 million adults every two weeks through a national presence in leading forecourt and convenience locations operated by Tesco, BP, Shell and Esso as well as other leading independents. […]

digitalsignageconnection.com
Thu, Dec 8, 2016 at 5:10 PM

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DOOH audience analytics platform Mira joins Digital Place Based Advertising Association

A crowd analytics platform that boosts the effectiveness of ad campaigns by introducing real-time targeting to digital out-of-home (DOOH) media, has joined the rapidly growing trade marketing association. Mira's real-time location data and creative optimization algorithms help advertisers determine which creative assets would be most effective based on the audience that is immediately present. […]

dp-aa.org
Thu, Dec 8, 2016 at 5:05 PM

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16:9: 10 Questions To Ask When Buying Digital Signage Software

Guest Post: Trey Hicks, Visix So, your organization is considering a digital signage system, and you’ve been tasked with gathering info. Where to start? Trey Hicks It’s a massive market and getting bigger all the time. […]

sixteen-nine.net
Thu, Dec 8, 2016 at 9:25 AM

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