Editors’ Picks

Programmatic DOOH will become a mature medium in 2024, according to Mark Bucknell (The Media Leader)

Mark Bucknell, chief commercial officer at JCDecaux UK. While a broad approach to measurement enables marketers to gain a thorough understanding of how campaigns move the needle, when measurement is this disparate it becomes irrelevant. Additionally, to be meaningful, measurement needs to be consistent across all channels. […]

the-media-leader.com
Thu, Dec 14, 2023 at 7:09 PM

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Broadsign presents more proofs of its steps towards achieving carbon neutrality

Status report. At this point in time, Klimate.co is actively working to secure the contracts necessary for our offset dollars to be put into effect. You can see the current status of our 2022 offsets here. […]

broadsign.com
Thu, Dec 14, 2023 at 6:43 PM

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Opinion: Out-of-Home Media Trends for 2024 (EMC Outdoor)

As we wind down for the year it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic. […]

emcoutdoor.com
Thu, Dec 14, 2023 at 12:00 PM

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Watch: 164 Smartphones Stacked Like Christmas Tree To Create Unique Video Wall (16:9)

This is a fun retail project in Chile that somehow or other sync’s up 164 Samsung Galaxy smartphones to deliver messages on a digital ... […]

sixteen-nine.net
Thu, Dec 14, 2023 at 9:48 AM

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Advertising Trends: What does 2024 have in store? (Adomni)

Advertising Trends: What does 2024 have in store? Published: December 14, 2023 Navigating the events that happened in 2023, from the growth of AI and machine learning to voice search optimization, it’s become apparent that the pace of change in our dynamic world is relentless. […]

adomni.com · Promoted content
Thu, Dec 14, 2023 at 12:11 AM

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Vistar Media’s Leslie Lee answers the question: Has OOH found its home further down the funnel? (ANA)

Leslie Lee, SVP of marketing at Vistar Media. The world of advertising, if imagined as a spectrum, can be visualized as stretching from mass broadcast to individual communication, from passive consumption to interruption, and from non-measurable awareness campaigns to highly measurable conversion-driven tactics. […]

ana.net
Thu, Dec 14, 2023 at 12:11 AM

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Rumours: The Las Vegas Sphere may be replicated in Abu Dhaby and South Korea (AVInteractive)

By Guy Campos. Speculation is growing over whether the next Sphere immersive entertainment venue will be built in Abu Dhabi or South Korea. Publications in the US and in South Korea are running different stories but there is consensus on one point. […]

avinteractive.com
Wed, Dec 13, 2023 at 9:36 PM

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OUTFRONT’s Lost Decade (Billboard Insider)

This ten year chart is depressing if you are an OUTFRONT investor. OUTFRONT closed at $12.37 today down from $26.84 almost 10 years ago on December 31, 2014. Billboard Insider reviewed 9 years of of OUTFRONT financials to answer the question why a company with such polished people and iconic assets has been such a poor investment. […]

billboardinsider.com
Wed, Dec 13, 2023 at 9:35 PM

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Who will speak at OAAA’s OOH Media Conference April 29-May 1, 2024 in Carlsbad, California

OAAA UNVEILS FIRST ROUND OF SPEAKERS FOR THE 2024 OOH MEDIA CONFERENCE Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. […]

OAAA · Promoted content
Wed, Dec 13, 2023 at 9:30 PM

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Industry executives expect programmatic and DOOH to fuel growth of OOH advertising in Australia in 2024 (AdNews)

By Jason Pollock, Senior Journalist at AdNews. […]

adnews.com.au
Wed, Dec 13, 2023 at 9:21 PM

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Black Rifle Coffee Starts Rolling Out CRI’s Digital Signage Solution Across Its Chain (16:9)

Creative Realities, Inc. has announced a deal that will see its digital signage solutions built in to the customer experience for locations of Black ... […]

sixteen-nine.net
Wed, Dec 13, 2023 at 11:21 AM

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ISE Forecasting Biggest Exhibit Hall Footprint Ever, As Well As Largest Visitor Count (16:9)

Integrated Systems Europe is forecasting its exhibit hall footprint late next month in Barcelona will be its largest ever, almost a third larger than ... […]

sixteen-nine.net
Wed, Dec 13, 2023 at 8:19 AM

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DPAA Announces CES Curated Experience, January 8 – 10, 2024

Features Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour   NEW YORK – December 13, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s 2024 CES Curated Experience. […]

dpaaglobal.com
Wed, Dec 13, 2023 at 5:00 AM

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Exclusive interview with Dr. Stephanie Gutnik, Global Chief Strategy Officer at Billups (Podcast,34:53)

In this episode of The Cred Podcast we sit down with Dr. Stephanie Gutnik, Global Chief Strategy Officer at Billups. Dr. […]

thecredpodcast.libsyn.com · Promoted content
Wed, Dec 13, 2023 at 12:10 AM

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Programmatic DOOH ad platform Hivestack is acquired by online ad tech platform Perion Network for $100 million

Transaction allows Perion to tap into the fast-growing DOOH channel. NEW YORK & TEL AVIV--Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company. […]

Perion Network Ltd
Tue, Dec 12, 2023 at 10:41 PM

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