Given that some ghastly amount of snow has smothered the place we call most of the year, I am particularly happy we are doing ... […]
Richard Hamlin, Partner, Hamlin | Cody. Negotiate, use mediation, reject arbitration. Go to court as a last resort. […]
Another indicator that ISE is resonating very nicely with the AV/IT community is that it is already fully booked for 2025, which will be ... […]
I am in Portugal this week, recovering from ISE, dodging winter and getting set to talk at an event Thursday in Braga, a lovely ... […]
I had a fun, rollicking but pretty blunt conversation with a senior US official from Samsung last week at ISE about its formal launch ... […]
Three days down at Integrated Systems Europe, and one more to go. A healthy chunk of the attendees will have already headed home last ... […]
Nita Odedra, Blue Rhine Industries. While the days were long (doors swinging open at 10 am and closing at 6 pm), it was a treasure trove of insights: deep dives into digital signage, explorations of emerging technologies, and yes, even snack breaks. […]
ISE actually broke some records this year: Largest single-day attendance numbers on Jan. 31: 51,617 Attendance on Friday, Feb. 2 was 24,528 — the largest number since ISE moved to a four-day show. […]
Interesting responses from people who paid for billboard campaigns in the past [Ed]. WKU-Alum: As long as I had the “game tonight” sign up in front of the arena before coach got there, I could get away without putting up another sign in town. […]
Richard Hamlin, Partner, Hamlin | Cod. Recitals: Make sure everyone agrees on the same background facts. If they don’t, it’s better to find out before signing the contract. Here are some possibilities. […]
Aaron Poole, marketing executive, PML Group. PML Group’s iQ research noted OOH helped 65% of consumers discover new brands, while 69% agree that they trust brands they see advertised on OOH. […]
Lisa Coffey, Global CRO of LoopMe. said the partnership expands LoopMe's U.S. offering with solutions for measuring campaign effectiveness in the OOH space. […]
Lisa & Dan Nausley. We’ve all been there, you’ve done everything you possibly can, your techniques have been right on target, but your prospect still won’t buy. […]
Highlights from the Place Exchange's H2 2023 Programmatic OOH Trends Report: Out-of-home programmatic CPMs grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for the out-of-home industry as a whole. […]
by Beth Warren. NRF shed light on the burgeoning significance of retail media networks (RMNs), a trend reshaping the retail and advertising landscapes. For the first time ever, advertisers will be able to reach shoppers at the same or greater scale as they once did with televisions, at comparable CPMs, yet utilizing first party data for messaging specificity. […]