The rise of Retail Media Networks and other highlights of NRF 2024 show (CRI)

by Beth Warren. NRF shed light on the burgeoning significance of retail media networks (RMNs), a trend reshaping the retail and advertising landscapes. For the first time ever, advertisers will be able to reach shoppers at the same or greater scale as they once did with televisions, at comparable CPMs, yet utilizing first party data for messaging specificity. […]