Editors’ Picks

OOH in India sees short-term pain as sectors skew ad spends to digital, print & TV (Exchange4media)

2016 for Out-of-home advertising was a pretty good year with some consistent and serious spending seen from January to October 2016. Though heavy spending sectors of 2015 like ecommerce and real estate were comparatively not very active on outdoors, what changed the scenario were mobile handsets and automobile sectors that were seen heavily relying on OOH for their brand campaigns. […]

exchange4media.com
Thu, Dec 29, 2016 at 3:43 PM

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Food court digital signage delivers upsell (DSToday)

There are some key best practices for operating digital signage in restaurants and retail locations, which enable brands to upsell effectively with DOOH digital signage. One key ingredient to the success of any DOOH networks lies in its ability to draw attention with attractive and relevant content – beyond video advertisements. […]

digitalsignagetoday.com
Thu, Dec 29, 2016 at 3:33 PM

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16:9: Startup Wants To Make Digital Signage Integral To Marathons, 10Ks

A Naperville, IL start-up called Smart Digital Screen has launched a service that touts the use of digital signage and complementary technologies to make marathons, 10Ks and other mass sporting events better and safer. […]

sixteen-nine.net
Thu, Dec 29, 2016 at 8:58 AM

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2017 DIGI Award Winners for Best Digital Signage (AVNetwork)

The DIGI Awards recognize the resellers, integrators and service providers who have gone the extra mile to ensure success for their clients, thereby furthering the digital signage industry as a whole. Additionally, we recognize the best New Products for the digital signage and DOOH market. […]

Wed, Dec 28, 2016 at 2:31 PM

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POP Tracker launches analytics and proof of performance platform for OOH advertising (PRNewswire)

POP Tracker (POPT), a supplier of 3rd party proof of performance solutions to the Out of Home advertising industry, has released its latest Proof of Performance platform delivering expanded analytics and greater autonomy to advertisers and their agencies. […]

prnewswire.com
Wed, Dec 28, 2016 at 2:27 PM

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16:9: China’s KFC Testing Facial Recognition Software For Suggestive Selling

In a move that seems much more a gimmick than a boost of customer experience, the Chinese business unit of KFC is using video analytics at an interactive screen to suggest what customers might like to order, based on what they generally look like. […]

sixteen-nine.net
Wed, Dec 28, 2016 at 8:38 AM

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How to identify and manage out of home advertising prospects (Billboard Insider)

Today Daucanski gives four tips for identifying and managing out of home prospects. (1) Allocate prospects wisely. We all have people who can become account “hogs”. […]

billboardinsider.com
Wed, Dec 28, 2016 at 7:50 AM

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Driverless will alter but not kill out of home advertising (Billboard Insider)

Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. […]

billboardinsider.com
Wed, Dec 28, 2016 at 7:47 AM

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DSE 2017 Conference: early bird discounts on tickets and packages (until Feb 17)

All conference packages include: Wednesday Networking Reception and APEX Awards Ceremony plus a 2‑Day Exhibit Hall Pass. Industry Roundtables are not included in conference packages. * EDUCATION PASS OPTIONS: Education Pass choices vary based on the day(s) that you choose. […]

Tue, Dec 27, 2016 at 7:40 PM

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Digital signage future trends report sets the stage for 2017 (DSToday)

The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. As this battle rages, retailers, financial institutions and customers will begin to look at digital signage not just as an isolated deployment, but a complete customer experience solution. […]

digitalsignagetoday.com
Tue, Dec 27, 2016 at 7:13 PM

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Case Study: Digital signage used for the “Ghostbusters Experience” at Madame Tussauds in NYC (DSToday)

After reviewing a theme book developed by MXW Studios, a creative consultancy in the United Kingdom, OpenEye Global began parsing out the different technologies it could incorporate to bring the creative ideas to life while accommodating the museum's requirements. […]

digitalsignagetoday.com
Tue, Dec 27, 2016 at 7:09 PM

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Quirky art installation Coming Soon to Times Square Video Billboards (T4mag)

As part of Midnight Moment, a monthly show by Times Square Advertising Coalition (TSAC) and Times Square Arts, artist Pipilotti Rist will be showcasing a funky new art installation called Open My Glade (Flatten) to Times Square. The exhibition will run at around midnight, and will be broadcast every night from January 1st to January 31st. […]

Tue, Dec 27, 2016 at 7:17 AM

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Top 80 Billboard Trends of 2016: From Fitness-Boosting Bus Shelters to Anti-Homophobia Billboards (Trend Hunter)

The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice. […]

trendhunter.com
Mon, Dec 26, 2016 at 3:22 PM

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Digital signage placement – It’s all about location, location, location (RiseVision)

A flashy digital signage project with compelling visuals and an engaging message can quickly fail on a significant (but often overlooked) detail: location. When it comes to digital signage, it’s all about location. Buying a display, nailing it to a wall and then calling it a day will not win over your audience. […]

risevision.com
Mon, Dec 26, 2016 at 3:16 PM

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Patents for Digital Out-of-Home Advertising Soar in South Korea (Korea Bizwire)

According to the Korea Intellectual Property Office, the average annual number of such patents, which stood at less than 50 prior to the 2000s, rose to some 300 from 2001 to 2010, and to 600 since 2011 – rapidly increasing alongside technological advancements. In the past, outdoor advertising was mostly limited to billboards, poster columns, or means of transportation (i.e. […]

koreabizwire.com
Mon, Dec 26, 2016 at 3:08 PM

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