Editors’ Picks

MediaPost: WPP’s Kinetic Automates Out-Of-Home Media Trading

Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home (OOH) media owners under one roof. The company will collaborate with Bitposter, a trading platform for OOH media, on an integrated trading platform catering to such major OOH media owners in the U.K. […]

mediapost.com
Tue, Feb 21, 2017 at 5:44 PM

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How fast casual brands can use digital signage to bring in millennials, Gen Z (DSToday)

Millennials and Gen Z represent a huge opportunity for fast casual brands; millennials have been the largest age group driving the increase in visits and, ergo, profits for fast casual restaurants, and more than one-fifth of Gen Z's budget goes toward food. […]

digitalsignagetoday.com
Tue, Feb 21, 2017 at 5:38 PM

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OAAA: Smartphone Usage Patterns Inform OOH Opportunities

As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead of eroding audiences as it does with most traditional media, mobile is used most heavily in the OOH space creating a natural convergence of the two. […]

specialreports.oaaa.org
Tue, Feb 21, 2017 at 10:20 AM

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16:9: How About Wayfinding By Logo Cloud?

If you have been to a mall or big campus area, you’ve likely walked up to a touchscreen to get some help locating a shop or office – working off a name or category, like “shoes.” So what if the main option was a logo cloud? That’s the approach used in the Abu Dhabi Mall in guess where. […]

sixteen-nine.net
Tue, Feb 21, 2017 at 9:21 AM

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Digital Signage Expo 2017 to Present “How to Accurately Measure Digital Signage ROI” (DSConnection)

To be presented Thursday, March 30 at 2 p.m., this session will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. In the end, the goal will be to arm attendees with the tools needed to make their solutions successful. […]

digitalsignageconnection.com
Tue, Feb 21, 2017 at 7:55 AM

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Court upholds $7.2 million in taxes on Clear Channel billboards (BizTimes)

The city of Milwaukee scored a legal victory Tuesday when an appeals court upheld real estate tax assessments on billboards owned by Clear Channel Outdoor between 2009 and 2013. justice-shutterstock_140867215 Clear Channel had paid around $7.2 million on the roughly 850 billboards it owns in the city, but challenged the real estate assessment as invalid. […]

Tue, Feb 21, 2017 at 7:45 AM

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The Australian: Ooh!Media confident merger with APN will proceed

The chief executive of outdoor ­advertising company Ooh!Media is confident its proposed $1.6 billion merger with rival APN will get the green light from the competition regulator. […]

theaustralian.com.au
Mon, Feb 20, 2017 at 6:50 PM

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Your first time at the Digital Signage Expo: what to expect (DSConnection)

As a first-time attendee at Digital Signage Expo, you will go through a whole range of emotions… from the “oooh and aaaah” of the visual experience, evolving into the awesome realization that all things digital signage are right there, in one place. As you walk into the exhibit hall, there is a tendency to be overwhelmed by the numbers, sizes and types of displays. […]

digitalsignageconnection.com
Mon, Feb 20, 2017 at 6:47 PM

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UK Out of Home revenue reaches £1.1 billion in 2016 DOOH (Pioneering OOH)

Outsmart, the trade body for the Out of Home (OOH) industry, has announced that the total revenue reported across all Out of Home advertising for 2016 is £1.1 billion. The quarter September to December generated £316 million, up by 2% year on year and the highest quarterly total ever recorded. […]

pioneeringooh.com
Mon, Feb 20, 2017 at 6:47 PM

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OAAA: Latest research and market analysis data helps educate agencies about the power of OOH

OOH is the fastest growing traditional media in the US. OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. […]

oaaa.org
Mon, Feb 20, 2017 at 6:44 PM

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The Motley Fool: Why the oOh! Media Ltd share price is soaring today

The oOh! Media Ltd (ASX: OML) share price got a wriggle on this morning after the company revealed its financial results for the year ending December 31 2016. Below is a summary of the results for the year. […]

fool.com.au
Mon, Feb 20, 2017 at 6:38 PM

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Ooh Media set for growth, keeps attracting ad revenue from TV and print (Mumbrella)

Ooh Media could drive its reliance on digital to as high as 60% or more after hitting its target of 45% nearly two years ahead of schedule, said CEO Brendon Cook. […]

mumbrella.com.au
Mon, Feb 20, 2017 at 6:34 PM

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Highlights from the Posterscope Africa OOH trends conference: location is the new currency (Bizcommunity)

OOH is moving from a static medium to one that targets the consumer based on their location, says MD Posterscope South Africa, Bruce Burgess. Location is the common currency, adds Nic Halas, Head of Futures for Posterscope UK. “It is a key thread and has been called the marketing vital frontier by Forbes. […]

bizcommunity.com
Mon, Feb 20, 2017 at 6:05 PM

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Touch interactivity today (DSConnection)

“Interactivity enabled by screen ‘touch’ technologies continues to improve in both quality and reliability while getting less expensive. […]

digitalsignageconnection.com
Mon, Feb 20, 2017 at 5:16 PM

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The Australian: ‘Tradigital’ defines the golden age of out-of-home advertising

Bookings boosted 11 per cent in January — a result that beats the most optimistic expectation. This is shaping up to be a new golden age for outdoor advertising and, once again, that narrative can be easily lost in the titanic struggles between TV, Facebook and Google that occupy most media people most of the time. […]

theaustralian.com.au
Sun, Feb 19, 2017 at 8:14 PM

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