When paired with new technology, like beacons, digital signage can start to bring online and mobile capabilities to the store itself. By identifying a customer through an app on their mobile phone, the software gets a true 360-degree view of the customer’s history, both online and offline. […]
We have 13 of the best billboard ads by tech companies. Although they might seem low-tech, these clever, eye-catching billboards could be just what you need to spark the next great idea for your own campaign. As we explored earlier, psychology has shown that compelling ads use short, powerful copy, include emotional images, and rely on key color combinations to catch attention. […]
The YouTube widget for digital signage is free for Mvix customers. It enables you to display individual YouTube videos, playlists and channels on digital signs. The post Display YouTube on Digital Signs appeared first on Mvix. […]
According to the PQ Media, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week. […]
Jennifer Davis. Today’s digital signage can help your company move beyond product features by turning your brand into a lifestyle that has broad appeal. Digital signage is fresh, it’s immersive, and it’s a way to clearly distinguish yourself from your competitors. […]
During the past year there’s been a surge of interactive out of home (OOH) advertising campaigns in Australia and an increasing number of big entertainment and retail advertisers willing to ride this digital wave. Innovative concepts for national campaigns in major retail centres have created experiences that have been shared and amplified via social media. […]
The age of Big Data is just beginning, and its effect on Out of Home media will be felt for years. Here are a few ways that all this data will change out of home. […]
As digital signage providers and integrators, we are often sidelined by client decisions that are born out of ill-conceived plans and ignore some basic fundamentals. These are the digital signage projects that fail. […]
he new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head, Craig Wallis reckons. […]
PlaceIQ has provided location-based analytics and insights that have fueled marketing and business decisions. Brands and enterprises in retail, CPG, automotive, finance, travel and entertainment have applied PlaceIQ’s insights to solve critical business challenges and enable success in areas including media strategy, audience segmentation, analytics, retail site selection, investing, and more. […]
Digital Signage Expo (DSE) will host an all-new, full-day, eight-part Digital Out-of-Home Strategy Summit on Tuesday, March 28, at DSE 2017, to be presented by the Digital Signage Federation. […]
I saw this thing in Amsterdam at ISE 2016, and the French company couldn’t give me much in the way of detail on how much or where it would be available – other than North American NOT being a planned marketplace. A year on, France’s Charvet Digital Media appears to have refined its digital street sign to a point that it is now for sale. […]
By placing faces of fugitives on billboards, the Federal Bureau of Investigation (FBI) has created a stream of invaluable information that has led to more than 50 arrests by the FBI. The nationwide efforts continue today. In fact, the FBI recently apprehended one of its Ten Most Wanted suspects after billboards and other media soliciting citizen input were launched in several states. […]
2016 was arguably the outdoor advertising industry’s most newsworthy year to date. Exterion Media retained the seminal £1.1bn Transport for London ad sales contract, while almost every other contractor invested unprecedented amounts in digital screens of all shapes and sizes, not least Piccadilly Lights. […]
To strike back at sofas across the country, stadiums and arenas are looking to up the ante for fan experience and engagement, so that an in-stadium experience is one-of-a-kind and not easily replicated by staying home. Digital signage needs to be a big part of the strategy for fan engagement and marketing in stadiums and arenas. […]