Editors’ Picks

16:9: Stephanie Gutnik explains programmatic DOOH ad buying, SSPs and DSPs

Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. Stephanie Gutnik You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its accompanying acronyms, like SSPs and DSPs. […]

sixteen-nine.net
Sun, Jan 22, 2017 at 2:20 AM

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Why the future of OOH advertising is bright (Billboard Insider)

We’ve used “ballpark figures” for OOH numbers for decades, yet our boards always seemed to work. It wasn’t perfect, but how can you beat a $2-$4 CPM. That was 2001. […]

billboardinsider.com
Sun, Jan 22, 2017 at 2:19 AM

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Richard Ventura: Digital signage increase customer dwell time, spend for fast casuals (DSToday)

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant. Applications for fast casual. […]

digitalsignagetoday.com
Sat, Jan 21, 2017 at 2:58 AM

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Digital Signage Strategies to Get Your Customers to Keep Their Heads Up (Mvix)

For the time smartphone-obsessed users spend in your store, hospital, or restaurant, you have the opportunity to capture their attention, provide a respite from a hectic life, and enhance their experience. […]

mvixdigitalsignage.com
Fri, Jan 20, 2017 at 5:28 PM

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Winning strategies for out of home ad sales calls (Billboard Insider)

Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. […]

billboardinsider.com
Fri, Jan 20, 2017 at 5:27 PM

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How DOOH enhances the passenger experience through design and data (Linkedin)

By Jason Cotterrell, Group Development Director at Exterion Media. We have embarked on our ambitious vision to transform the advertising environment across the TfL Rail Estate, to the benefit of the 1.3 billion passengers that pass through the network every year. […]

linkedin.com
Fri, Jan 20, 2017 at 5:25 PM

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The Irish OOH Market Grows by 7% in 2016 According to PML (AdWorld)

The market grew by 7% in 2016 with particularly strong growth in the first half of the year. While Q3 was sluggish, according to PML, the market picked up considerable in the final quarter. […]

adworld.ie
Fri, Jan 20, 2017 at 5:22 PM

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16:9: Top 10 Video Wall Trends For 2017

Guest Post: Tim Griffin, Userful With the new year now in full swing, the technology industry is looking ahead to the big, broad trends that will drive video wall decisions and win over video wall budgets in the year ahead. […]

sixteen-nine.net
Fri, Jan 20, 2017 at 7:59 AM

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16:9: City Of Toronto Weighs Media Partnership To Juice Up Major Square With Yet More LED

Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering point – Yonge-Dundas Square. A proposed $3.8-million deal for Outfront Media to put in a series of large format LED screens in the square has cleared the city mayor’s executive committee, but is still subject to more review. […]

sixteen-nine.net
Fri, Jan 20, 2017 at 7:15 AM

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Can OOH Advertising Out-Trend the Trends? (The Right Hand Read)

Not only is it encouraging that OOH was included as one of the four trends in a recent Marketing Week article that will redefine media in 2017, but it’s even more exciting that OOH lives IN ALL FOUR of the trends mentioned. […]

Thu, Jan 19, 2017 at 7:05 PM

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Clear Channel brings programmatic buying to out-of-home advertising (Mediatel)

Clear Channel Outdoor's global division has this week announced the launch of the first out-of-home programmatic buying tool in Europe. Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March. […]

mediatel.co.uk
Thu, Jan 19, 2017 at 7:04 PM

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Samsung Insights: Revitalized In-store Experience at NRF’s BIG Show

Proximity-sensing technology can also direct a shopper’s attention to an item on the store floor that they may previously have searched for using the store’s mobile app. Booth visitors watched how a light beneath the product — in this case, a shoe — turns on when their smartphone enters the range of the beacon. […]

insights.samsung.com
Thu, Jan 19, 2017 at 7:04 PM

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BroadSign’s software now runs the largest digital out-of-home roadside network in Moscow (BroadSign)

Laysa Digital plans to grow its ad-based network of 5×15 meter LED roadside displays in Moscow and other key Russian cities. Clients include Disney, Mercedes, Sony, Asus, Kinder and MasterCard. […]

Thu, Jan 19, 2017 at 7:02 PM

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In the UK, OOH advertising increasingly means digital OOH (eMarketer)

According to a November 2016 report from GroupM, digital is set to account for 43% of all OOH ad investment in the UK this year, up from 38% in 2016 and just 11% at the beginning of the decade. JCDecaux is the UK market leader in digital OOH with a 54% share of impressions, according to IAB UK. But the company continues to strive for more. […]

emarketer.com
Thu, Jan 19, 2017 at 6:58 PM

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JCDecaux rolls out first digital contextual ads with destination information at Changi Airport

The campaign, called Wanderlust, features 70-inch digital screens which welcome passengers at the airport’s Terminal 3. The screens, powered by JCDecaux’s SmartContent platform, are activated two hours ahead of departures to 13 cities, including London, Sydney, Hong Kong, New York, Paris and Jakarta. […]

mumbrella.asia
Thu, Jan 19, 2017 at 6:52 PM

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