Editors’ Picks

16:9: DSE 2017 Booth Previews: NanoLumens

DSE BOOTH PREVIEWS NanoLumens DSE Booth Number – 1561 Why do people going to DSE need to put your company on their Must See list of booths? In addition to learning more about the industry’s most complete line of LED visualization solutions, attendees will have the opportunity to see NanoLumens Vice President of Strategic Accounts Almir DeCarvalho lead a free workshop: LED vs. […]

sixteen-nine.net
Thu, Mar 9, 2017 at 7:10 AM

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OAAA report: Out of home ad revenue reaches historic high in 2016

Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to 2015. The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession. […]

oaaa.org
Wed, Mar 8, 2017 at 11:31 PM

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The Australian: APN is considering a bid to acquire OOH ad operator QMS media

APN News and Media is believed to be mulling a potential acquisition of QMS Media, with Credit Suisse understood to be on the ticket. […]

theaustralian.com.au
Wed, Mar 8, 2017 at 6:55 PM

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OAAA: Nielsen study finds consumers notice roadside posters more than digital media

The study found 94 percent of those who noticed a poster in the last month looked at the advertising message, and more than half were highly engaged with the ad. Nearly 90 percent recalled seeing advertising, and 47 percent recalled seeing a specific ad. […]

oaaa.org
Wed, Mar 8, 2017 at 6:52 PM

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Out of Home Will Keep Growing in 2017 (4-traders)

By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry's 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]

4-traders.com
Wed, Mar 8, 2017 at 6:50 PM

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LA Metro Expands Use of Digital Signage for Disseminating Transit Arrival Information (Mass Transit Mag)

Los Angeles is a city that has long been notorious for its congested freeways and its gridlocked streets, but the Los Angeles County Metropolitan Transportation Authority (Metro) is doing its part to change that perception. Metro operates a 2,300-vehicle bus fleet and 275-vehicle rail fleet with a daily ridership of nearly 1.3 million. […]

masstransitmag.com
Wed, Mar 8, 2017 at 6:46 PM

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Ex-Outsmart CEO Alan Brydon joins 8 Outdoor as Non-Executive Board Director (8 Outdoor)

8 Outdoor is a UK out-of-home media owner, with over 30 digital screens live across five cities. Alan’s appointment coincides with the next phase of 8 Outdoor’s expansion into new formats and cities across the UK. […]

8outdoor.com
Wed, Mar 8, 2017 at 6:12 PM

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BroadSign’s CFO Dana Tunks: How to build a successful career (BroadSign)

While she contributes to BroadSign’s daily financial success, Dana also plays an integral role in shaping the future of the DOOH industry. Dana was a key influencer in the development of BroadSign Serv SSP, the first DOOH specific programmatic solution, and continues to explore directions in which BroadSign and the entire DOOH industry can grow. […]

Wed, Mar 8, 2017 at 5:55 PM

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How retail reinvents itself with digital signage, design and mobile (RIS News)

The most innovative and renegade are the e-tailers that are slowly moving into brick and mortar stores. New to physical walls, they are bringing a refreshing perspective to the industry on designing in-store experience. Bonobos, Birchbox, LeTote, even Amazon — there’s a large list of retailers starting to be referred to as ‘v-commerce’ brands — a digitally-native virtual brand. […]

risnews.edgl.com
Wed, Mar 8, 2017 at 4:49 PM

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Digital signage business sentiment improves in Germany, Austria and Switzerland (DS Summit)

The excellent business sentiment reflects the general economic situation in the region with solid GDP growth and very stable outlook for 2017. Even Brexit, important elections in major EU-markets as well as the election of the trump administration, have not significantly hampered business climate. […]

digitalsignagesummit.org
Wed, Mar 8, 2017 at 10:59 AM

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16:9: Come See Us at DSE … We Have Free Beer!

The folks at Kansas City-based Installation & Service Technologies must be looking to build up business in Canada, as they seem to be going after that market with its email blast Tuesday to DSE 2017 attendees. They make it very clear that while their booth won’t be all that flashy when compared to the big display guys, they’ll have beer. And it’s free. […]

sixteen-nine.net
Wed, Mar 8, 2017 at 7:26 AM

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Sixteen:Nine Podcasts: Jose Avalos, Intel

Jose Avalos has been leading Intel’s digital signage practise since 2009 – evangelizing for the use of Intel chipsets and related technologies for the devices that play back content. When he got started, he says Intel was inside about 10 percent of the boxes used in digital signage. Now it’s more like 75 percent, he says. […]

sixteen-nine.net
Wed, Mar 8, 2017 at 1:01 AM

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Precognition: The Future of Digital Out-of-Home

The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]

Editorial
Tue, Mar 7, 2017 at 6:44 PM

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Real Time Bidding and Programmatic Ad Buying in Digital Out-of-Home (AVNetwork)

In traditional online RTB, bids are placed and the winning ad is served instantly to the available ad slot. However, in the DOOH industry, there is a slight delay between the final bid and the ad actually being served to selected screens. This is due to the fact that some network connections are not fully guaranteed and delays can be caused by large file sizes. […]

Tue, Mar 7, 2017 at 6:41 PM

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Australia: OOH ad revenue up in February, fueled by DOOH (PrintPro)

The out of home industry (OOH) achieved a net media revenue of $59.2m, a 2.1 per cent increase for the month of February compared to the previous year. The year to date growth of the out of home industry is now at 6.7 per cent. […]

proprint.com.au
Tue, Mar 7, 2017 at 5:53 PM

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