Editors’ Picks

New APN Outdoor’s study shows why OOH should be the centrepiece of media campaigns (APN Outdoor)

“The study analysed over 4 billion data points, with subjects exposed to moving and static ads, and the only relative difference was movement. Movement increases memory encoding in the brain and memory encoding increases ad effectiveness. And Transit advertising is 20% higher than all other outdoor formats when it comes to memory encoding. […]

apnoutdoor.com.au
Sun, Apr 23, 2017 at 3:50 PM

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16:9: Four Touchscreen Software Predictions For 2017

Guest Post: Richard Murton, Display Technology Touchscreens are now a part of everyday life through their use in mobiles, tablets and at retail outlets, but it is a technology that is still evolving in an attempt to meet the needs of users and businesses. […]

sixteen-nine.net
Sun, Apr 23, 2017 at 3:47 PM

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Clear Channel Outdoor parent iHeartMedia warns it may not survive another year (MarketWatch)

The company IHRT, -4.84% , which owns iHeartRadio and billboard advertising company Clear Channel Outdoor Holdings CCO, -0.85% said it continues to expect cash flow to be negative and is uncertain as to whether it will be able to refinance or extend the maturities of some of its borrowings, according to a regulatory filing. […]

marketwatch.com
Sun, Apr 23, 2017 at 3:44 PM

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Digital signage software maker BroadSign stands up to patent troll (Billboard Insider)

Last year Broadsign filed a lawsuit in New York seeking an order that it did not infringe of three T-Rex patents. Broadsign separately filed three petitions before the Patent Trial and Appeals Court challenging the patents. The Patent Trial and Appeal Board has denied two of the three petitions. […]

billboardinsider.com
Sun, Apr 23, 2017 at 3:41 PM

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Digital billboard regulatory roundup April 22, 2017 (Billboard Insider)

Lexington, Kentucky city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. Kentucky State legislative action provides local governing bodies the authority to move forward with digital boards. Lamar recently met with the Environmental Quality and Public Works Committee. […]

billboardinsider.com
Sat, Apr 22, 2017 at 6:28 PM

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DOOH ad vendor profile: Fliphound (Billboard Insider)

Fliphound operates an online platform for selling and buying out-of-home (OOH) digital sign inventory. Fliphound’s ~500+ digital billboard network continues to grow and attract new advertisers. The company is affiliated with Atomic Enterprises, an outdoor advertising company specializing in digital billboards. […]

billboardinsider.com
Fri, Apr 21, 2017 at 5:41 PM

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Former boss of collapsed OOH ad firm accused of relying on ‘insufficiently vigilant’ agencies to make money (Mumbrella)

Quizzed for a second time at Sydney’s Supreme Court about the business practices and ultimate collapse of Ambient Advertising in late 2013, Mark Fishwick rejected suggestions his company deliberately reduced orders to trick its customers and obtain a better return. And he denied his firm relied on “insufficiently vigilant” agencies which failed to check that contracts had been honoured. […]

mumbrella.com.au
Fri, Apr 21, 2017 at 5:34 PM

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How schools can make money with digital signage during the summer (Mvix)

Schools are always grappling with budget restraints. There just isn’t enough money to go around so schools have to get creative to make up the gap. With summer just around the corner and school grounds being empty, now is the time to plan for how to make extra money using existing resources. […]

mvixdigitalsignage.com
Fri, Apr 21, 2017 at 3:41 PM

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Subway and Dairy Queen share digital signage lessons (DSToday)

QSRs are deploying digital signage and kiosks at a much faster pace than before, as many look to boost customer experience through technology. However, its easy to make mistakes when deploying digital signage in a QSR environment. […]

digitalsignagetoday.com
Thu, Apr 20, 2017 at 7:20 PM

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16:9: Buy Home-Grown DOOH Tech, Sure, But Let’s Not Fear The Boogeyman

Guest Post: Luis Villafane, Maler Luis Villafane I love when people reply to my guest posts here. I really enjoy knowing that someone is reading what I have to say, and that they have something to either add, thank me for, or disagree. The experience gives a nice “high” to my ego. […]

sixteen-nine.net
Thu, Apr 20, 2017 at 6:58 PM

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The Australian: APN Outdoor and oOh! $1.6bn merger eyes July completion

A delayed $1.6 billion merger between the two largest players in the outdoor advertising sector will complete in July, as advertisers continue to shift ad dollars to the booming sector at the expense of traditional media. […]

theaustralian.com.au
Thu, Apr 20, 2017 at 6:50 PM

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Case Study: Chase Bank is Using Digital Signage for Enhanced Customer Experiences (Commercial Integrator)

Chase, a leader in banking, had the desire to take their customer experience to the next level with digital signage. Their technical and in-store design team’s vision was to create a media wall that would add to the customer experience and create a welcoming environment for new and existing clients. […]

commercialintegrator.com
Thu, Apr 20, 2017 at 6:33 PM

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Digital Signage Summit Europe Conference Schedule: July 5-6, 2017, Munich

Internationales Congress Center München, Munich/Germany. Organisers: Jointly organized by Integrated Systems Events and invidis consulting. Admission: 690 EUR (Early Bird price 483 EUR). […]

digitalsignagesummit.org
Thu, Apr 20, 2017 at 6:31 PM

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Houston Chronicle: Legislative fix to Texas’ billboard ban is racing against end-of-session deadline

State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals court, or else “Keep Texas Beautiful” might take a two-year hiatus when it comes to billboards. […]

houstonchronicle.com
Thu, Apr 20, 2017 at 6:24 PM

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Proposal would allow ads on everything from public buildings to garbage trucks (Hawaii News)

For decades, Hawaii has banned billboard ads from cluttering the landscape. But some worry a new City Council bill that would allow public recognition of sponsorship on city property and equipment would open the door to easing billboard laws. "What we could end up seeing is the sale of advertising on all city property, including ambulances, and fire trucks and garbage trucks. […]

hawaiinewsnow.com
Thu, Apr 20, 2017 at 6:21 PM

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