“I think the market will evolve in two specific ways – highly customised solutions that require robust, well-thought out media players on the one hand, and IoT-leaning, quick, cheap, easy platforms on the other,” says Brice McPheeters, business development manager at NanoLumens. “We see it every day. […]
Below are the three ads that are running. Heinz tells AdFreak that each one will get its own billboard in NYC. All three ads will also run in the New York Post, and the fries execution will run in Variety too. […]
“Do your research! Make sure you understand what exhibitors will be on the floor and what workshops and sessions are available. […]
Guest Post: Luis Villafane, Maler I love reading news about digital signage companies being bought, especially companies run by people I know. I am truly happy for them, even envious. If their solution is good, I’m even happier. […]
Bus-shelter advertising tech is often pretty goofy, but here’s an intriguing effort from Sid Lee Montreal for Canadian home supply retailer Réno-Dépôt to promote the range of SICO paint colors it sells. […]
The four week anti-human trafficking awareness campaign will run on over 20 digital billboards across the city of Chicago and throughout Chicago O’Hare International Airport (ORD). […]
ScoreStream is the first and only crowd-sourcing platform for live local sports. Sourcing real time coverage from thousands of high school games per week, the ScoreStream mobile app enables users to update real-time scores, chat with other fans, post photos and videos with broadcast-quality graphics and share content to Twitter and Facebook. […]
T […]
Translated in 30 languages, the campaign #3500LIVES is now live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times. […]
“The player hardware absolutely matters,” asserts Hastings. “Software delivers the experience, but the hardware enables that experience. […]
Let me clearly get out of the way, immediately, that I speak all of one language – though I can order beer in at least three. Compared to people from many countries, I’m an utter moron when it comes to languages. […]
Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) advertising. […]
APN has been linked with a tilt at outdoor player QMS Media as the sector enters a period of consolidation with the two largest outdoor companies — APN Outdoor oOH!media — pursuing a $1.6 billion merger. Out of home ads are increasingly valued by brands wanting to avoid the fragmenting audiences of other mediums. […]
The iconic lights at the popular tourist attraction are being upgraded by Land Securities, the largest commercial property company in the UK, to a massive, outward-curved display capable of true 4K video production. Daktronics is in the process of manufacturing the display and plans to carry out installation some time this spring. […]
Facing pressure to exercise rule-making authority from Digi Outdoor Media, which has already installed more than a dozen signs without permits—and likewise from Digi’s competitors for her to refrain from taking such action—the mayor has chosen to stand down for now. That leaves the matter in the hands of D.C. […]