Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers in real time. Most beacon companies wanted their SDK installed in the retailer’s apps and their proprietary beacons in the retailer’s locations. […]
The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely. […]
Learn how a Canary Wharf station domination impressed and persuaded Tube users to consider Sixt. Exterion Media. […]
City Channel content will be shown on weekdays across portrait (D6) screens in London Blackfriars, London Cannon Street, City Thameslink, London Fenchurch Street, London Liverpool Street, London Bridge and London Waterloo stations, across a dedicated content channel, alongside brand advertising. […]
We were one of a few digital signage providers exhibiting at GlobalShop 2017 in Las Vegas, Nevada, with most of the competitors at the other end of the Last Vegas strip where DSE was going on at the same time. Because of this, we were quite busy with visits and booth tours and were able to have insightful conversations with attendees and other exhibitors. […]
Bank branches are the forecourt of modern banking. Realizing that branches are the prime customer touch points, banks all around the world are augmenting their use of digital signage for in-branch branding, customer promotions, reducing perceived waiting times, and uplifting ambiance. […]
Check out these products from tried and true digital signage manufacturers like LG, NEC, BrightSign, Chief, Premier Mounts, Planar and more from DSE 2017. […]
Guest Post: Tim Griffin, Userful Tim Griffin Video walls are everywhere and companies are looking for creative ways to use them. Gone are the days of slapping together a grid of a few displays and playing content around them. Customers are looking for artistic layouts, interactive content, dynamic content switching, immersive experiences, and more. […]
The week includes events for retail, employee communications, smart cities, digital out of home advertising and digital signage. See the schedule below. […]
A little bar and restaurant down the highway from me in Stratford, Ontario has worked out that putting in digital signage displays has saved them 182 hours in labor costs annually. Until a big reno in 2013, Bentley’s Bar, Inn & Restaurant did their daily menu specials, beer boards and martini boards all by hand – chalking it all in on blackboards. […]
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to digital. Per eMarketer, roughly 50% of all out-of-home ads will be digital this year, up 10% from 2014. […]
Like every other form of media, out-of-home is “undergoing major change”. It’s all part of a growing alignment between out-of-home and mobile advertising, explained Kinetic Ireland strategic business director Aoife Hudson. […]
I noticed a few key trends such as an increased focus on interactivity, analytics, menu boards and more. I'll take a look at three trends in this part, with three more to come next week. You need more than a display to grab a customer's attention In the past, it may have been good enough to slap together a basic display and call it a day. […]
What should you do if you want to own an out of home advertising firm? Work for an out of home advertising company or a sign company. […]
Sit back and relax, as we take a look at some recent Out of Home car ads. Let’s see some cars. Ford Kuga ad. […]