Charles E. Ramirez, The Detroit News. The Detroit Lions may have let last Saturday's heartbreaking 20-19 loss to the Dallas Cowboys go, but some fans are using billboards to shout that they haven't. […]
I was out walking with my wife Joy late yesterday, trying to march off some of unfortunate tummy expansion incurred in holiday eating and ... […]
Andrew Sinclair, managing director of Talon Ireland. The renaissance of the channel is set to continue with sustained growth on the back of a strong performance in 2023, with further revenue growth of circa 8% expected, bringing the ROI market north of €76m net billings in 2024. […]
By Liseanne Gillham (VP of marketing) and Kayla Caticchio (content marketing manager). 2023 brought new challenges and opportunities for brands, media buying agencies, media owners, and ad tech companies alike. While trends like retail media and sustainability showed staying power, generative artificial intelligence (gen AI) quickly commanded headlines. […]
Billboard Insider has compiled our list of out of home transactions for 2023. The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. […]
Commercial Integrator Expo (CIX), co-located with CEDIA Expo from September 4-7, 2024, in Denver, CO, meets a market need among fixed-installation commercial AV professionals and technology managers. […]
Out of home execs tell Billboard Insider of 20-30% increases in billboard replacement insurance premiums this year. In Florida billboard replacement insurance is prohibitively expensive. There are two ways to mitigate rising insurance costs. […]
I’ve not seen a lot of real-world retail uses for those big transparent LCD shower stall-like displays marketed as holograms, but here’s an interesting ... […]
This is a nice project involving the duty-free operator at Abu Dhabi’s main airport – with the main highlights a clever “double-curved” digital facade ... […]
Liseanne Gillham, VP of marketing, Broadsign. We anticipate a wave of bold new OOH advertising creative and planning and measurement innovations to come, bolstered by generative AI experimentation, alongside an uptick in demand for tighter integration of in-store inventory into retail media networks, as interest in retail media soars and more in-store inventory becomes accessible. […]
The display-focused research and consulting firm DSCC has an interesting (albeit nerdy) set of predictions up about what might happen in the next 12 ... […]
Outsight marks Billups’ third acquisition since September. NEW YORK--Billups, a global Out-of-Home (OOH) managed services agency, has acquired Outsight, an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October. […]
Insider’s Take: This caught our eye as the push for digital is coming from local businesses who recognize they can benefit from well placed, high quality off premise digital signage. […]
I was intrigued two or three years ago to learn about a QSR operation – I forget which one – that was using digital ... […]
Kessler Outdoor Advertising has sold its assets in Southeast Ohio to Oliver Outdoor Advertising, a family owned and operated billboard company based out of Butler, PA. Williamson & Associates Mergers and Acquisitions acted as exclusive advisor to Kessler Outdoor. Terms of the deal were not disclosed. […]
