Monday, June 24, 2024

Outdoor media infrastructure owner Wildstone and Irish OOH operator Micromedia launch two premium digital billboards in Dublin

Monday, February 19, 2024

Wildstone, owner of outdoor media infrastructure across the UK and Europe, has digitized two key sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these prominent locations mark Wildstone’s first two digital developments in Ireland.

Known for their outstanding visibility and heavy traffic flow, these sites are owned freehold by Wildstone and are managed by Micromedia. A key player in the digital out-of-home (DOOH) industry since 2014, Micromedia operates 240 digital advertising screens nationwide in diverse high-footfall areas including main cities, retail, social, gyms and university campuses.

However, this commercial partnership with Wildstone marks Micromedia’s first foray into the Roadside digital market.

Dave Smith, Managing Director at Micromedia, shares his excitement about the partnership, stating, “We’re thrilled about this collaboration with Wildstone, expanding our digital portfolio with two prime locations in Dublin. The quality of these advertising sites and the superior screens underscore Wildstone’s expertise in the Out of Home industry. We look forward to the growth of this partnership with new potential sites on the horizon.”

Michael Smith, Commercial Director at Wildstone, comments, “We are delighted to kick start our digital roll out in Ireland through this partnership with Micromedia. We were so impressed with Dave and his team, the enthusiasm they show and their commitment to this partnership. We look forward to working with the Micromedia team going forward. These two digital developments in Dublin are a significant first step, and we are excited to bring more digital opportunities to market over the coming months.”

About Wildstone

Wildstone are Europe’s leading owner of outdoor media infrastructure. The company’s impressive portfolio of over 5,000 out of home media assets includes digital 48-sheet screens, classic paper and paste billboards, as well as super-premium digital sites. Wildstone buy and rent property sites for outdoor advertising across the UK and Europe.

With over 13 years of experience within the industry, Wildstone are helping shape the future of the outdoor media market through the digitisation of out of home media assets.

Wildstone provide high quality roadside media assets that stand the test of time. The company uses next generation LED screen technology for all their installations, delivering digital screens that are high quality, ultra lightweight and slim.

For more information, please visit

Published on Monday, February 19, 2024 at 12:10 AM

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