In the last couple months we had a client which wanted to do a hiring campaign. We reached out to Geopath and they were able to layer job searches by location in our market to help our client decide where to advertise. We have a client which want to target veterans. […]
Scott Hagedorn, global chief executive of Hearts & Science, reckons the last big shift was about 15 years ago, when the internet and digital media first went mainstream. Sir Martin Sorrell, chief executive of WPP, says it is the biggest change since media departments separated from creative shops two decades ago. […]
Guest Post: Sean Matthews, Visix There’s really no escaping it – digital signage is here, and here to stay. It’s becoming so commonplace that people are starting to expect it when they enter a facility. Soon enough, places that don’t have digital signage will seem quaint and old-fashioned, or sadly out of touch with the times. […]
Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer ‘convergence nodes' - hubs of commercial activity frequented by an economically active population and where money changes hands. The outdoor advertising media company says the system will enable its customers to make more effective decisions. […]
Clever OOH campaigns play with the medium’s countless formats and possibilities for original message delivery. Here we look at some of our favourite pure OOH executions across every prize category. […]
Retailers are now taking steps to shift their efforts to accommodate all generations with a special focus on the Baby Boomers who tend to be less tech-savvy than millennials. One tactic retailers are using is implementing smaller store layouts to help reduce customer confusion and anxiety levels when shopping. […]
Consider their recent digital signage pilot with grocery chain Albertsons in which Google-integrated endcaps served up Coca-Cola ads based on data gathered from nearby smartphones. The setup can’t dig up any specific personal identifiable information, but gathers substantial info from DoubleClick ad data that tracks customers’ browsing habits. […]
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The new Digital Spectaculars continue JCDecaux’s Digital roll out, which began with the Sydney launch in May last year and now spans a network of sites in Sydney, Brisbane and Melbourne, creating the most premium, CBD located, digital out-of-home solution in the country. […]
The latest results from the Shoppers Study show that OOH continues to have a high degree of opportunity to engage and interact with shoppers. The study found that Canadian consumers who are very active and alert leads to a higher recall of OOH. […]
The OOH advertising industry in India is around Rs 2,600 crore and grew at a healthy rate of 7% CAGR during 2011-16. Digital OOH is set to propel the industry’s growth on the back of 100 smart cities. Currently, the Indian out-of-home industry is at a growth stage with only 10% of OOH inventory being digital, whereas 40% of the medium has moved to digital in international markets. […]
Outdoor advertising giant, JCDecaux launched a media planning tool, ORBIT, in Australia in 2015, which allows the company to bring together data including consumer category behaviour, lifestyle and media habits, household expenditure and demographic profiling at the local-area level. […]
Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement tenant leases. "Strategically located commercial properties both big and small can be prime contenders for digital billboards," says John Church, national director commercial with Bayleys. […]
In just four years, JCDecaux has established itself as the number one outdoor advertising company in Brazil, primarily in street furniture. The partnership with Vivo will provide more than 6,900 sites in the heart of the country's biggest cities, including São Paulo, Rio de Janeiro, Brasilia, Belo Horizonte and Salvador. […]
OOH, traditionally, has assumed the role of being a reminder medium, and therefore sits low on the advertiser’s priority chain. But that was the case until OOH was a static medium, with one essential message being presented to the public for a pre-defined (usually long) period of time. Things changed when various ways to execute OOH, including digital inventory, were explored. […]