The conference theme is ‘Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation’. There will be specific focus on the evolutionary role of digital signage in a business and retail environment that increasingly embraces audio and augmented reality. […]
The new restrictions are designed to prevent "advertising of a sexist or discriminatory nature" throughout Paris, and specifically targets images that are considered "degrading" to both women and men. The rules also extend to areas beyond gender, including such issues as ethnic or national heritage, race and religion. […]
To reach one of the most targeted audiences imaginable -- sophisticated computer coders -- data analytics startup Uptake is using one of the most ubiquitous media possible: out-of-home. […]
This exclusive street furniture contract, the largest in southern Belgium, covers 465 bus shelters, 150 CIPs and 70 free-standing advertising columns, as well as a dynamic parking guidance system. Special attention is paid to sustainable development, including renovated furniture and smart lighting whose intensity varies with the sun’s brightness. […]
The Raspberry Pi-centric CMS software firm Screenly has written a plugin for WordPress that allows users to generate simple presentations for a signage network off the blogging and website management platform. […]
I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. […]
The Out of Home (OOH) industry today reported a net media revenue of $70.5 million for the month of May, an increase of 9.6% for the same month last year, which posted a net media revenue of $64.3 million.* Digital OOH net media revenue makes up 44.7% of total net media revenue, up from 36.8% for the same period last year. […]
City Council’s Committee last week scrapped the Planning Commission’s strict regulations in favor of a policy that would allow companies to put up new billboards pretty much everywhere except residential neighborhoods, subject to the approval of the council. […]
First, I will recap proof of play and its historical value. Second, I will expose the false equivalency between digital out-of-home’s atom of accountability and that of its digital cousins. Finally, I will point to how accountability compatibility will be achieved in the coming years. […]
Content can be created on a modest budget by following three fundamental steps: 1) Start with existing content. 2) Collaborate with other agency partners. 3) C.O.P.E. […]
VMSD walked the show floor to gather intel on the latest and greatest digital offerings for retail. A big commonality this year were thinner bezels on screens than in years past, with virtually invisible power supplies, geared toward making them easier to integrate into specific areas in store. […]
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
Prologue by Nancy Fletcher: Antonio is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced war and government seizure. […]
When I ask digital signage solutions providers about the verticals they chase, most will mention retail, but few say that’s where they are highly-focused. Good thing, given that the scale of retail is not tipping the right way. A Business Insider story notes Credit Suisse research work that suggests retailers are closing stores in the U.S. […]
Four Winds Interactive has dropped its lawsuit against 22 Miles, filed last year over claims of patent infringement. Denver-based FWI voluntarily dismissed the case last week, without prejudice, according to documents filed in a Colorado district court. […]