India: What DOOH can do – OOH market analysis and trends (Financial Express)
OOH, traditionally, has assumed the role of being a reminder medium, and therefore sits low on the advertiser’s priority chain. But that was the case until OOH was a static medium, with one essential message being presented to the public for a pre-defined (usually long) period of time. Things changed when various ways to execute OOH, including digital inventory, were explored. […]
Tue, Jul 4, 2017 at 5:18 PM