Editors’ Picks

The world’s first LED 360-degree drone-billboard: Drobotron (The Drive)

Watts says that "Even on a bright sunny Florida day, you can see the screen for hundreds of feet." The Drobotron clearly impressed Chris Demko, the VP of the Park Corniche hotel, who said that "It's going to catch everyone's attention, help them stop in to get a room for a night or have a meal or (a) couple (of) drinks at our restaurant." Let's take a look at this thing in action, shall we? […]

thedrive.com
Sat, Jul 15, 2017 at 6:33 PM

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TechCrunch: Another startup aspires to automate OOH ad buying/selling process

Each time, AdQuick founder Matthew O’Connor found himself “perplexed at why it’s so hard to find and buy outdoor advertising.” He said it’s a buying process that’s still dominated by email, spreadsheets and PowerPoint presentations, and where ad-buyers rarely get a clear sense of what all their options are — or whether their campaigns are actually paying off. […]

techcrunch.com
Sat, Jul 15, 2017 at 6:28 PM

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Can you imagine a world without digital signage? (DSToday)

In the last five years, the industry has continued to evolve; with momentum pushing industry leaders from installers of LCD screens to digital signage strategists. Today's digital communication is weaving together print, mobile and social media to create a unique digital in-store experience that enhances the brand and brings about engagement. […]

digitalsignagetoday.com
Sat, Jul 15, 2017 at 6:24 PM

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2017 key internet trends and OOH (Billboard Insider)

OOH continues to deliver exceptional value to advertisers due to: Massive reach Inability to be skipped, blocked, or turned off Proximity to point of sale or transaction Finally, OOH is a pure ad play, and because it’s not attached to consumer programming content, it remains unaffected by the audience fragmentation hurting traditional forms of media. […]

billboardinsider.com
Sat, Jul 15, 2017 at 7:43 AM

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MediaPost’s Digital Out-of-Home Awards will take place on November 1, 2017 in New York (MediaPost)

MediaPost's Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in digital out-of-home media. We recognize the best work in out-of-home venues, innovative work by industry vertical and the the best uses of the platforms themselves. […]

mediapost.com
Sat, Jul 15, 2017 at 2:51 AM

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Outdoor Signage: Digital vs. Static (Mvix)

Outdoor digital signage effectively meets the consumer where they are by providing a familiar format for conveying important and timely information in real-time. For those who are still relying on static signs, it may be time to reconsider traditional tactics and upgrade to more dynamic signage tools. […]

mvixdigitalsignage.com
Sat, Jul 15, 2017 at 1:44 AM

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How to build a profitable digital signage strategy: no strategy, no customers (Mvix)

Research by Arbitron shows that digital video in public venues reaches more Americans (70%) than video ads on the internet or Facebook. But businesses can’t just put up a screen and expect viewers to care. The technology itself won’t drive return-on-investment unless it is implemented with a specific plan in mind. […]

mvixdigitalsignage.com
Sat, Jul 15, 2017 at 1:40 AM

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Interactive digital signage campaign for Disney and Pixar’s Cars 3 movie allows shoppers to play games and receive coupons (Sign Media)

Cineplex Digital Media used its digital display network in 13 of Ivanhoé Cambridge’s shopping centres across Canada to encourage passersby to play games and receive coupons toward their purchase of Thinkway’s Cars 3 characters in Toys R Us stores and online. […]

signmedia.ca
Fri, Jul 14, 2017 at 7:35 AM

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How interactive digital signage can increase customer engagement (DSToday)

As people continue to use mobile devices as their primary source of information, they increasingly expect instant access to information at the sight (or touch) of a screen. As a result, consumers are much more responsive to information displayed digitally. […]

digitalsignagetoday.com
Thu, Jul 13, 2017 at 4:58 PM

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9 reasons to change from printed to digital menu boards (Maler DS)

Technology has changed our lives. Can you imagine yourself having to look for a phone booth to make a call? And write a report for your company with typewriter? […]

malerdso.com
Thu, Jul 13, 2017 at 4:57 PM

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OUTFRONT Media’s public service announcements for Boston rail commuters are funny GIFs (PRNewswire)

Using GIPHY, the world's first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its ON Smart Media Liveboard technology in Boston's commuter rail system. These engaging PSAs aim to promote rider etiquette and safety awareness in a new, engaging way. […]

prnewswire.com
Thu, Jul 13, 2017 at 4:34 PM

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Are digital metrics bullshit?: Mumbrella360 video

The debate opened with Ritson declaring “I measured my penis this morning” and only got better from there. Ritson makes an entertaining case that digital metrics are over-complex, unreliable and just plain bullshit. […]

mumbrella.com.au
Thu, Jul 13, 2017 at 4:10 PM

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AdWorld: DOOH ad operator Adtower Poised for Major Expansion into Northern Ireland and the UK

Following a funding round that raised €1.5m, Adtower Digital Media says it intends to expand into Northern Ireland and the UK by the second quarter of 2018. The company has 150 digital locations in its network, and plans to increase this to 300 by the end of the year. […]

adworld.ie
Thu, Jul 13, 2017 at 3:35 PM

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Why Google needs to focus on connected cities and DOOH for its Alphabet strategy to pay off (Smart Cities Dive)

By Michael Provenzano, CEO and founder of Vistar Media. Out-of-home ads are richly tied to consumer location and intention, and are of an advertising sector that is set to explode: As connected cities grow and internet access in public spaces becomes the norm, digital out-of-home advertising will drive overall OOH revenue to a projected $42.7 billion by 2020, according to a recent PwC report. […]

smartcitiesdive.com
Thu, Jul 13, 2017 at 12:26 AM

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OOH’s unexplored revenue stream: leasing billboard space for wireless connectivity (Media Village)

An application that extends beyond advertising may be in the offing, with significant revenue potential for OOH media companies. […]

mediavillage.com
Thu, Jul 13, 2017 at 12:20 AM

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