2017 key internet trends and OOH (Billboard Insider)
OOH continues to deliver exceptional value to advertisers due to: Massive reach Inability to be skipped, blocked, or turned off Proximity to point of sale or transaction Finally, OOH is a pure ad play, and because it’s not attached to consumer programming content, it remains unaffected by the audience fragmentation hurting traditional forms of media. […]
Sat, Jul 15, 2017 at 7:43 AM