Why Google needs to focus on connected cities and DOOH for its Alphabet strategy to pay off (Smart Cities Dive)
By Michael Provenzano, CEO and founder of Vistar Media. Out-of-home ads are richly tied to consumer location and intention, and are of an advertising sector that is set to explode: As connected cities grow and internet access in public spaces becomes the norm, digital out-of-home advertising will drive overall OOH revenue to a projected $42.7 billion by 2020, according to a recent PwC report. […]
Thu, Jul 13, 2017 at 12:26 AM