Editors’ Picks

16:9: LG Starts Marketing 88-Inch Stretch Digital Signage Display

The super-wide 88-inch stretch LCD that LG started showing back in February at ISE in Amsterdam appears to be just about ready for the market – with the Korean electronics giant sending around an email blast. My inbox had this in it this morning: As the new 88″ Ultra Stretch Signage display is bound to debut, we’re giving you an exclusive first-peek into our newest display. […]

sixteen-nine.net
Tue, Jul 25, 2017 at 9:08 AM

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16:9: Atletico Madrid’s New Stadium Has 300+ Digital Signage Screens

The Spanish football (soccer) team Atletico Madrid will have a new stadium when the new season starts in a few weeks, and it will open with more than 300 digital signage screens and another 500 IPTV screens. The Wanda Metropolitano, located in East Madrid, is running the signage and IPTV on UK-based Tripleplay’s software platform and using LG WebOS SoC display panels. […]

sixteen-nine.net
Tue, Jul 25, 2017 at 8:48 AM

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Two experts pick their favourite out of home winners at the 2017 Cannes Lions (Campaign)

And then I saw "Pass the Heinz". At first, I thought: what’s all the fuss about? The art direction is old-fashioned and the line feels outdated. […]

campaignlive.co.uk
Tue, Jul 25, 2017 at 7:13 AM

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Live local sports video portal ScoreStream finds value in collaborating with DOOH networks

How do you see digital out-of-home fitting into your business model? Once folks realize they can see up-to-the-second coverage of their local high schools, they are thrilled and delighted by that content whenever and wherever they happen to be. Digital out-of-home represents to us countless incremental points of distribution for our highly unique, highly desirable content. […]

digitalsignageadvertising.wordpress.com
Tue, Jul 25, 2017 at 5:25 AM

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MediaPost: Clear Channel Outdoor Maps Out New Deal With Cuebiq, Focuses On Local Data

After a short testing period, Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into its advertising campaigns. "For a long time, out-of-home (OOH) was more of a gut check," said Andy Stevens, SVP, research & insights, CCOA. "Now we can prove that OOH works. […]

mediapost.com
Mon, Jul 24, 2017 at 3:40 PM

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How outdoor’s digital transformation is winning over advertisers (Marketing Week)

The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted. […]

marketingweek.com
Mon, Jul 24, 2017 at 3:02 PM

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A combination of OOH and mobile analytics helps Clear Channel Outdoor advertisers achieve double digit lifts from OOH campaigns (BusinessWire)

24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits. The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA’s printed and digital billboards. […]

businesswire.com
Mon, Jul 24, 2017 at 2:52 PM

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Intersection’s Design Chief: How Designers For Physical Spaces And Digital Services Can Create Better Experiences Together (PSFK)

For digital products and services, there are clearly established guidelines. Apple has been a leader in designing extended systems of intuitive design solutions. Apple’s Brand and Human Interface Guidelines ensure a consistent brand experience, from computers to iPhone applications. […]

psfk.com
Mon, Jul 24, 2017 at 2:44 PM

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Advantech, Intel, Carrefour cooperate to create first smart hypermarket in 100 chain stores in Taiwan (DigiTimes)

UShop+, records visitors and can use image analysis to monitor changes in visiting volume over time. This information can help Carrefour flexibly adjust personnel. […]

digitimes.com
Mon, Jul 24, 2017 at 2:39 PM

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Australia delivers fifth consecutive year of ad spend growth, OOH up 7.9% (BandT)

Television claimed the lion’s share of ad spend from media agencies in FY 2017, at $3.1 billion, followed by digital at $1.9 billion and out-of-home at $864 million. Radio followed with $580 million, then newspapers (excluding digital) at $449 million, magazines (excluding digital) $159 million and cinema $75 million. […]

bandt.com.au
Mon, Jul 24, 2017 at 7:26 AM

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Seeking Alpha: Why Outfront Media may be a good investment; a stock analyst’s opinion

OUTFRONT reaches 71% of the national population each week. As location infiltrates all media formats, OOH remains the most established location based expert. OOH’s targeted locations allow brands to maximize on the recency of messaging, prompting consumer purchases in that moment. […]

seekingalpha.com
Mon, Jul 24, 2017 at 7:21 AM

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New Zealand’s outdoor advertising revenue being driven by impressive growth in digital; Up 29% year on year (Campaign Brief)

The advertising revenue spent through members of the Outdoor Media Association of New Zealand (OMANZ) continues to grow at 29% year on year for the first half of 2017. In the latest quarter, April to June, revenue reached $28.4million, which was 28% up versus the same period last year. […]

campaignbrief.co.nz
Mon, Jul 24, 2017 at 5:37 AM

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Are metrics a (pipe) dream for Indian OOH advertising? (Exchange4Media)

The Indian Outdoor Advertising Association (IOAA) have been trying to bring this dream to fruition. Talking to us a few months ago, IOAA Chairman, Noomi Mehta, informed us that the association is in talks with foreign agencies to carry out a feasibility study in India, which would be a precursor to setting up a common metric for the sector. […]

exchange4media.com
Mon, Jul 24, 2017 at 5:16 AM

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Irish OOH Sector Reports Strong Performance for First Half of 2017 (AdWorld)

The OOH market has matched the strong performance of H1 2016 with Diageo remaining the top spending advertiser on the medium, significantly ahead of Mars and McDonald’s in second and third places respectively. A busy second quarter from Mars saw them jump to second place on the list. […]

adworld.ie
Fri, Jul 21, 2017 at 8:36 PM

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Ireland’s leading ice cream brand HB launches location- and weather-specific OOH campaign (AdWorld)

When the temperature hits 17 degrees or higher, the humorous and colourful content is displayed in real-time on digital OOH formats. To bring this creative HB campaign to life Kinetic, the OOH company worked closely with media agency Mindshare, digital media owner Adtower and creative agency, adam&eve. […]

adworld.ie
Fri, Jul 21, 2017 at 8:33 PM

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