Editors’ Picks

The Drum: Panel discusses disappointing lack of DOOH entries at this year’s Outdoor Lions, strategies for better use of DOOH

Speaking at Cannes Lions, speakers from Clear Channel UK, Grand Visual, Karmarama, and Talon acknowledged the lack of presence but spoke about driving more creativity through providing contextual relevance to the consumer. “This emphasis on personalisation does bother me a bit. […]

thedrum.com
Thu, Jun 22, 2017 at 6:05 PM

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Kym Frank explains Geopath’s unified mobile data-driven audience measurement platform for OOH advertising (DSConnection)

Having an independent, universal playing field industry-wide ensures that everyone is measured the same way and makes OOH/DOOH easier to plan, buy and sell. Geopath's platform will allow us to measure the OOH ecosystem with a universal, unified methodology, which helps to get a really robust reach and frequency measurement. […]

digitalsignageconnection.com
Thu, Jun 22, 2017 at 6:04 PM

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How to plan and operate outdoor digital signage, a comprehensive guide (SignMedia)

When developing a strategy and diving into all of the details of hardware and software,it is very important to understand the potential return on investment (ROI) and clearly lay out the entire process, to ensure a successful deployment. Determining the return. […]

signmedia.ca
Thu, Jun 22, 2017 at 6:01 PM

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DOOH ad sales platform rVue Holdings Inc (OTCMKTS:RVUE) sells assets to secured creditor (ForexMinute)

Last month, the company was unable to repay the short-term bridge secured financing provided by Roche Enterprises in the aggregate principal amount of $416,000. Roche Enterprises issued a notice of default to the Company announcing its intention to foreclose upon the company’s assets and conduct a public sale of the assets under the Uniform Commercial Code. […]

Thu, Jun 22, 2017 at 5:57 PM

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WARC: India OOH grows up DOOH

India's out-of-home (OOH) sector is experiencing a surge as advertisers explore new ways to reach consumers and as operators upgrade their measurement capabilities. […]

warc.com
Thu, Jun 22, 2017 at 5:54 PM

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Raspberry Pi 4K? Eben Upton talks about IoT security, UHD displays at Global Digital Signage (RaspberryPi)

“There’s a general IoT security problem,” stated Eben. “We took a network that was designed to be resilient to nuclear war and we made it vulnerable to toasters.” However, security tends to get “squeezed”, because “you don’t need it until you need it. […]

raspberrypi.org
Thu, Jun 22, 2017 at 5:51 PM

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Fashion chain’s RSS data-driven DOOH ads in Chicago change with time and temperature (JCDecaux)

This spring, Land’s End became the first fashion advertiser to promote its messaging in combination with time and temperature information on JCDecaux digital billboards throughout Chicago. The apparel chain’s mixture of horizontal and vertical creative, which featured its swimsuit line, proved to be the perfect complement to pertinent information about the day in the Windy City. […]

Thu, Jun 22, 2017 at 5:44 PM

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YESCO President: How we sell digital billboard space with Blip’s platform digital billboards (Billboard Insider)

When Blip came to us with the concept of selling our digital space in eight second increments on a platform that mirrored buying advertising on-line, many of our folks were skeptical. I felt compelled to serve as an incubator for the model because I saw the potential of bringing thousands of businesses into our medium that never could have afforded to do out-of-home in an urban environment. […]

billboardinsider.com
Thu, Jun 22, 2017 at 5:40 PM

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Posterscope India launches OOHZONE for simplified media planning (Economic Times)

Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its sheer scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping. […]

brandequity.economictimes.indiatimes.com
Thu, Jun 22, 2017 at 5:00 PM

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Cannes Lions jury member: Making sure out-of-home isn’t ‘out of sight, out of mind’ (Campaign Asia)

We gave the Grand Prix for traditional outdoor to a huge, iconic Twitter campaign, created by Twitter’s in-house creative team. It is work that is beautiful and simple. And the art direction is masterful—the relevance of the topics, the perfect selection of images, and the perfect compositions incorporating the hashtags. […]

campaignasia.com
Thu, Jun 22, 2017 at 4:52 PM

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Innovative OOH products in Sub-Saharan Africa from JCDecaux (Media Online)

In July 2015, JCDecaux combined its business with South African brand Continential Outdoor. JCDecaux is investigating further digital opportunities to make their assets more functional. This includes incorporating facial recognition and number plate recognition software into these assets, CCTV, mobile communication cells, and possibly even technology that can warn of earthquakes and tsunamis. […]

themediaonline.co.za
Thu, Jun 22, 2017 at 7:37 AM

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The Future Of Advertising Isn’t In The South Of France (Tubefilter)

Despite some forward-facing sensibilities, Cannes generally celebrates a collective step backwards. The majority of the attention goes to bloated TV, print, and out-of-home campaigns. These mediums made advertising sense 20 years ago, but not any longer. […]

tubefilter.com
Thu, Jun 22, 2017 at 5:57 AM

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Free Speech Supreme Court Win: What Does It Mean for Billboards? (Billboard Insider)

By Ken Klein, Executive Vice President, Outdoor Advertising Association of America Sex offenders, panhandlers, and rock musicians won in court on the First Amendment. Localities trying to regulate signs based on content have lost. Today’s Supreme Court – led by conservatives — is pro-free speech. […]

billboardinsider.com
Wed, Jun 21, 2017 at 6:01 PM

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Parisien: What should be the universal currency for programmatic DOOH advertising?

Is it me or are we all fed up with programmatic terminology? There are DSPs, SSPs, DMPs and RTBs? I want ABCs that are as easy as 123. […]

youtube.com
Wed, Jun 21, 2017 at 5:57 PM

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MediaPost: U.S. Ad Spend Rises In May, Out of Home Down 5%

Reversing a slight April decline in U.S. advertising spending, May posted a 7% gain over the same month in 2016. Digital media returned to its strong double-digit percentage gains -- up 16%, according to Standard Media Index. […]

mediapost.com
Wed, Jun 21, 2017 at 5:17 PM

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