Editors’ Picks

The Australian: How the protectionism sweeping the globe is ruining my digital signage business

The conference, called the Digital Signage Expo, is vital to companies like ours, as it’s the biggest out-of-home signage conference in the world. For my company, Medical Media, a digital health media network, this was not only an important business milestone, but also a useful networking event that I had prepared to attend months in advance. […]

theaustralian.com.au
Thu, Jul 27, 2017 at 5:41 AM

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Digital billboard campaign gets emoji-tional (JCDecaux)

Sony Pictures Animation is bringing everyone’s favorite emojis from the mobile screen to the silver screen and ahead of the movie’s release, those same characters have popped up on digital billboard screens in Chicago. Working with JCDecaux and using real-time traffic and weather information, Sony could display different emojis based on current conditions in the city. […]

Thu, Jul 27, 2017 at 5:29 AM

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New studies may have you rethink your out of home advertising budget (EMC Outdoor)

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? […]

emcoutdoor.com
Wed, Jul 26, 2017 at 6:34 PM

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Data- and tech-loaded OOH asserts a bigger share in the media mix (MediaVillage)

The path to purchase or action is no longer a linear journey but rather requires us navigating a complicated ecosystem; OOH speaks to consumers on that path who are able to activate a mobile purchase at any point on that journey. […]

mediavillage.com
Wed, Jul 26, 2017 at 6:32 PM

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Top product categories in OOH: Trends among the fastest growers (JCDecaux)

Tech and online brands are turning to OOH because it is the only medium that allows them to cross the digital divide and connect with their customers in the physical world. As OOH is present in all urban environments, digital advertisers can reach their audiences throughout the day, not only when they are online. […]

jcdecaux.com
Wed, Jul 26, 2017 at 6:31 PM

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AdAge: ‘The Emoji Movie’ Billboards React to Real-Time Traffic and Weather With Smiley Faces and Poop

The many faces of the upcoming "The Emoji Movie" are now passing judgment on gridlock and crappy weather in major cities across the U.S. in a digital outdoor campaign from Lamar Advertising. If traffic sucks, billboards will display a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart), while better roadflow will summon the happy Smiler (Maya Rudolph). […]

creativity-online.com
Wed, Jul 26, 2017 at 6:31 PM

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How to select the perfect digital signage location (BroadSign)

To define the audience, building/land owners usually have audience metrics based on their clientele. Research companies such as Geopath also offer further insight by collecting data from mobile phones and cars to precisely determine the audience of a given location. […]

broadsign.com
Wed, Jul 26, 2017 at 6:17 PM

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Traditional television and print are still flailing, while OOH advertising is flourishing (Mumbrella)

It is possible for the traditional media to change and reap commercial rewards. For example, the outdoor industry set up a new measurement and planning system that was aggressively marketed to advertisers and agencies, along with support and training. As a result, out-of-home advertising experienced double digit growth, be it off a smaller base than traditional television or print media. […]

mumbrella.com.au
Wed, Jul 26, 2017 at 5:15 PM

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AdWeek: Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality (Online and in DOOH)

“You’ll really start to see branded retail experiences—physical spaces that become augmented with digital signage or experiences. You could walk into your local coffee shop and have this digital interaction with virtual characters or people whether it’s in your glasses or on your mobile device. […]

adweek.com
Wed, Jul 26, 2017 at 5:09 PM

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APN Outdoor Creates Clever Sneezing Nose Billboard For Otrivin (BandT)

The campaign is scheduled on APN Outdoor’s innovative XtrackTV, with the technical script creating the effect of a ‘nose’ sneezing when a gush of wind blows through the city tunnel. […]

bandt.com.au
Wed, Jul 26, 2017 at 4:54 PM

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16:9: Toys R Us Tests Interactive Screens, Digital Endcaps In Vancouver Concept Store

Toronto-based Cineplex Digital Media is working Toys “R” Us on a new digital store concept that blends digital endcaps, interactive look-up screens and point of sale kiosks. The concept is being tested at a store in the greater Vancouver area. […]

sixteen-nine.net
Wed, Jul 26, 2017 at 2:24 PM

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16:9: Buh-Bye: Adobe End-Of-Lifes Flash For 2020

Flash has been gradually disappearing out of digital signage platforms and playlists for several years, but the company behind the technology, Adobe, made it known yesterday it is formally end-of-lifing it by 2020. Adobe said Tuesday it will stop updating and distributing its Flash Player at the end of 2020. […]

sixteen-nine.net
Wed, Jul 26, 2017 at 9:21 AM

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16:9: Dot2Dot Acquires Fellow Digital Signage Solutions Provider Pixel Point

Toronto-based solutions provider Dot2Dot Communications has acquired another Toronto-area solutions provider, Pixel Point Digital. “We’ve been supporting the leaders of Pixel Point for over 10 years, their work and flair for innovative solutions is a tremendous asset to our growing business as we move forward,” says Andy McRae, Dot2Dot’s GM, in a press release. […]

sixteen-nine.net
Wed, Jul 26, 2017 at 8:49 AM

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Clear Channel’s DOOH network backs VisitLondon advertising campaign (Breaking Travel News)

Clear Channel UK will support the mayor of London’s #LondonIsOpen for Summer campaign, placing ads on over 100 of its state-of-the-art New World Payphones phone kiosks around the capital. The campaign, which runs throughout the summer will appear on over 100 Adshel Live screens situated right across the city from Barnet to Bexley Heath and from Enfield to East Ham (and everywhere in between). […]

breakingtravelnews.com
Wed, Jul 26, 2017 at 7:33 AM

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Val Morgan Outdoor expands DOOH network in petrol and convenience to 3000 screens (BandT)

Deeble added, “By the end of 2017 we plan to have 4,000 digital screens in 700 locations. VMO’s On-the-go network consists of On-the-go TV – (Outdoor digital TV units) and On-the-go Extra – (portrait screens at the entry of convenience stores), – both found on the petro forecourt. The networks key point of difference is its ability to engage without any distractions. […]

bandt.com.au
Wed, Jul 26, 2017 at 7:29 AM

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