Friday, March 5, 2021

Editors’ Picks

Monday, January 13, 2014 Mon, Jan 13, 2014

The billboards are watching you: Next generation advertising ready to launch in Australia and Asia

AdBidx, a digital billboard advertising start-up that can profile the ages and gender of its viewers, is in the final stages of an advanced beta test and ready to launch in Australia and Asia this year. Just a year old, the smart billboards are in one of Australia’s top 10 shopping centres in Melbourne, although founder Chris Muir wasn’t able to reveal exactly where. […]
Mon, Jan 13, 2014 at 3:45 PM

Sunday, January 12, 2014 Sun, Jan 12, 2014

Saturday, January 11, 2014 Sat, Jan 11, 2014

Is advertising through porn set to grow in 2014?

Sex sells, but if pornography can be made socially shareable, can it be used to sell a whole lot more? With media generally in a seemingly perpetual state of flux, there has been no shortage of predictions for content consumption patterns in 2014. Marketers have been advised to prioritise everything from trust, quality and discoverability, to wearable technology and device integration. […]
Sat, Jan 11, 2014 at 4:11 PM

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