Editors’ Picks

India: JCDecaux bags exclusive rights for a top luxury mall, The Collection (Exchange4media)

After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mumbai, The Collection, UB City is yet another grand addition to the company’s portfolio in India. JCDecaux also possesses exclusive advertising rights for 2073 malls in 29 countries in America, Europe, Middle East & Asia. […]

exchange4media.com
Fri, Jul 28, 2017 at 6:08 PM

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Why Indian OOH agencies are lagging behind in digital innovation (Best Media Info)

Though the future is digital, it seems our outdoor advertising agencies are a little wary of digital innovation. Industry veterans explain the reason behind it. […]

bestmediainfo.com
Fri, Jul 28, 2017 at 5:55 PM

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How dynamic content is changing OOH advertising (Kinetic)

From a brand’s perspective; it generates revenue! The more personable the content, the more connected we are with our audience. This in turn strengthens the bond between consumer and brand and heightens revenue. […]

Fri, Jul 28, 2017 at 5:49 PM

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LG deploys OLED signage in Indian shopping mall (Pulse News)

The three-layer signage made with 70 units of 55-inch flexible OLED displays was installed at Ambience Mall in the city of Gurugram, southwest of New Delhi, said the company on Friday. The two signs on top are shaped in the form of a round band to allow observation at all angles while the bottom sign is a curved video wall. […]

pulsenews.co.kr
Fri, Jul 28, 2017 at 5:42 PM

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16:9: TSItouch Gets Patent For Removeable Video Wall Protective Glass

TSItouch has won a patent for a solution that allows a layer of protective glass over a digital signage display to be applied without actually bonding the glass to the LCD. U.S. Patent #9,671,824 for the Glass Retention Bezel System (GRBS) was granted last month to the  Uniontown, PA company. […]

sixteen-nine.net
Fri, Jul 28, 2017 at 8:22 AM

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HuffPost: Departments of Transportation Post Effective, Creative Billboards for Safety

Some of today’s most creative, effective ads in out of home (OOH) media are posted by state departments of transportation, on behalf of safety. Billboards designed by award-winning ad agencies are fundamental to government-sponsored multi-media campaigns to reduce traffic deaths and injuries. […]

huffingtonpost.com
Fri, Jul 28, 2017 at 5:20 AM

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Ford has paired with a London advertiser to fire adverts from a billboard to your phone (BDaily)

London-based outdoor advertising firm, Primesight has partnered with automotive giant Ford for some innovative advertising tech that combines traditional out-of-home (OOH) adverts with mobile marketing. […]

bdaily.co.uk
Fri, Jul 28, 2017 at 1:53 AM

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Warc: UK advertising spend grows at slowest rate for four years, DOOH up 27.6%

In contrast, digital formats for these media saw good performance, though not enough to offset total declines. Digital ad income for national newsbrands (up 25.4%), radio (up 8.1%), broadcaster VOD (up 7.2%) and out-of-home (up 27.6%) rose strongly. […]

warc.com
Thu, Jul 27, 2017 at 2:53 PM

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JCDecaux: H1 2017 Results (GlobeNewsWire)

Adjusted revenue up +1.5% to €1,641.4 million; Adjusted organic revenue up +0.4%, with an accelerating Q2 at +1.5%; Adjusted operating margin of €255.0 million, down -3.6%; Adjusted EBIT, before impairment charge, of €115.1 million, down -4.5 %; Net income Group share of €74.1 million, down -7.8%; Adjusted free cash flow of €30.1 million, down -69.4%; Adjusted organic revenue growth rate expected to be around +3% in Q3 2017. […]

globenewswire.com
Thu, Jul 27, 2017 at 2:47 PM

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Reuters: JCDecaux expects Q3 organic growth to accelerate as China returns to growth

The OOH ad operator said it expects current quarter adjusted organic growth to reach around 3 percent, doubling from second quarter. Pick up in Chinese business in June is helping offset ongoing weakness in France, while the company warned that the UK is starting to slow down. […]

reuters.com
Thu, Jul 27, 2017 at 2:45 PM

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Improved technology gives digital signage owners extra advertising power (DSToday)

Cutting edge signs: The "holy grail" of digital signs feature a number of recent advancements, such as the ability to use dynamic content and divide the sign into advertising "zones," giving advertisers a more powerful medium. This is especially valuable for larger signs and digital billboards that lend themselves to segmenting. […]

digitalsignagetoday.com
Thu, Jul 27, 2017 at 2:44 PM

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16:9: Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks

NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. […]

sixteen-nine.net
Thu, Jul 27, 2017 at 8:43 AM

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16:9: Neuranet Releases 2nd Gen Version Of Flexitive Responsive Ad Building Toolset

Toront0-based software startup Neuranet has released the 2nd generation of its HTML5-based responsive ad-building software, called Flexitive 2.0. The cloud-based platform lets creatives build animated, video-supported ad spots that adapt to unlimited sizes, across any device, operating system, app or browser. […]

sixteen-nine.net
Thu, Jul 27, 2017 at 8:24 AM

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Lamar wins advertising contract for Ontario International Airport (Inland Empire)

A contract awarded to Lamar Advertising Company for indoor and outdoor advertising in terminals 2 and 4, along with airport parking venues, guarantees a minimum of $350,000 a year to the Airport Authority or 55 percent of Lamar’s gross advertising sales, whichever is greater. […]

inlandempire.us
Thu, Jul 27, 2017 at 7:55 AM

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MediaPost: Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON’s Gabe Greenberg

We have an opportunity to really change the market with new channels like TV, audio and DOOH [digital out-of-home]– we need to be sure we do the right thing. I think we will, especially with Open AP and other endeavors that have popped up on the periphery. […]

mediapost.com
Thu, Jul 27, 2017 at 5:53 AM

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