In conjunction with the film’s opening weekend and the July 4th holiday, from June 30 to July 1 and July 7-8 from 2 to 10pm EDT, fans will be able to control Spider-Man as he races up a massive digital screen in the smartphone enabled, four-player game. […]
A world-first touchscreen interactive portal that allows consumers to “chat” with brands and buy or sample their products. Powder Room Interactive Media’s (PRIM) technology uses Android computers to integrate interactive touchscreens, vending machine motherboards and a cloud-based management system that collects instant, valuable consumer data for brands. […]
Neurilink received the Samsung Retail Installation of the Year Award at the Smart Signage Awards celebration at InfoComm for a project it collaborated on with New Visual Media Group. Samsung sought out companies that leveraged innovative digital signage hardware, complex systems, and collaboration to solve a business challenge. […]
What is acceptable in China may not be the case in the US, so learned the FBI. In May 2016, the FBI was reminded of the 2008 E-Government Act that requires government agencies to publish a “privacy impact assessment” as they rolled out their Next Generation Identification-Interstate Photo System (NGI-IPS). […]
This year, Cannes Lions truly brought the art and science of advertising to life. The buzz is no longer about the ad tech takeover, but more about the establishment of ad tech as an integral part of the multi-media/multi-channel strategy. […]
An ad that is designed to take into account the context in which it is viewed can be dramatically more effective than one that doesn’t. Robert Cialdini's 2016 book, “Pre-suasion”, is the context hacking bible in which he lays out the research that demonstrates how what one does in the key moments before the message is delivered can have a drastic effect on the impact of that message. […]
The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers per day across six lines, cover 52 of the network's 61 stations. […]
See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. […]
Mvix was named winner of the 2017 DIGI Award for Best Digital Signage Software. XhibitSignage is a cloud-based, content-rich digital signage software. It is the central application for all your Mvix needs, from building and distributing dynamic content to remotely managing a network of touchscreen displays, digital signs, video walls and 4K displays. […]
PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended to make the footprint even larger. The money, the company says in a press release, will be used for existing programs, and for acquisitions and partnerships. […]
The French building infrastructure firm Legrand has acquired Milestone AV Technologies, the Minneapolis-based parent company of several big pro AV brands like Chief, Sanus and DA-Lite. […]
According to Exterion Media UK’s award-winning consumer panel, work.shop.play., a quarter of Londoners said advertising on public transport prompts them to start thinking about a holiday, more so than advertising seen on TV and in magazines. According to work.shop.play, in 2016, 56% of UK urbanites’ spending priorities were taking a short break away, while 55% were taking a long break abroad. […]
BT has installed its first new InLink ultrafast WiFi hotspot in Camden High Street, London, offering hundreds of passersby download speeds of up to 1Gbps on their phones and tablets, for free. […]
The two groups will merge their out of home (OOH) advertising businesses, with JCDecaux holding 60 percent of the new company, JCD Out Of Home Mexico, S.A. de C.V. (JCDecaux MX), and the rest held by a wholly owned subsidiary of America Movil, JCDecaux said. […]
I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]