“If you try to replicate TV dollars, which is audio and visual across a big screen, the viewability on Facebook is about 2%,” a media buyer tells AdNews. These stats have been verified to AdNews by a third party verification firm. […]
Advertising expenditure in the consumer electronics (CE) category fell by 7.7% year-on-year to $20.1m in the first quarter of 2017. The sector was also down 0.2% to $123.79m for the calendar year 2016. […]
The competition, now in its 11th year, has been rebranded from the Outdoor Planning Awards to reflect the transformation of the UK media industry. It aims to reward and showcase excellence in outdoor advertising. The 2017 winners were revealed last night at a ceremony and party at London’s Renaissance Hotel. […]
More than a fifth of UK online sales are taking place on a commuter journey, with spend totalling £9.3bn annually, according to Zapp. Online retailers could have the full attention of a consumer for 40 minutes per average journey through the use of on-train out-of-home (OOH) formats. […]
We need to be talking about how amazing a programmatic digital out of home campaign will look, bringing together relevant, up-to-date data insights and flexible trading through programmatic, combined with the mass impact of a highly visible vivid 48 sheets in the city centres. […]
The total spent by the top 10 OOH advertisers last year was $106.8 million, down 11.7% from the prior year. The ten biggest spending categories, however, spent 4.2% more ($478.2m). The numbers come from the Outdoor Media Association (OMA) 2016 annual report. […]
Integrating social media campaigns with DOOH boosts visibility and reach. In this way, social media and DOOH are the perfect pairings. Social media allows the audience to interact with an OOH campaign. […]
It’s worth noting the Cannes Lions’ Marketer of the year winners from the last decade are also a highlight reel of powerful OOH creativity - Nike, Honda, P&G, Volkswagen, Unilever, Ikea, Mars, McDonald's, Coca-Cola, Heineken, Samsung and most recently, Burger King. These brands over-index in OOH and their creative uses of the medium drive business results. […]
Retailers today struggle to create a sales experience that is somehow better than what can be found on the internet; the experience must be enjoyable and well-worth customers’ time and effort to come to the store. […]
Digital signage champions face obstacles with communication campaigns, engagement efforts, management pushes and measurement tasks. Digital signage is still relatively new technology with new trends and best practices popping up often, and there is still no standardization between different products and providers. […]
DOOH has the opportunity to reach people in ways mobile and desktop advertising cannot. DOOH’s impact can be measured based on the time a consumer is exposed to DOOH ads. According to PQ Media, digital out-of-home exposure is forecast to increase to 20 minutes on average per week in 2017. […]
OOH delivers the second best sales ROI, of traditional media, after TV. OOH has a proven effect in driving each of the brand metrics. […]
"If I walked into a Nordstorm, and someone said to me put this headset on, odds are pretty good I'm not gonna to do it," Ventura said in an interview. However, if he walked into a Nordstorm and was instantly met with an immersive experience with 3D audio and immersive visuals, he would be more drawn in. […]
Forecast to grow by 2%; Perceived more positively than other media; More lift in attention than other media; Provides high exposure and drives action; Drives online activity. […]
There’s good news on the horizon for those in the print space involved with ad spend dollars — marketing and advertising campaigns — especially in the out-of-home sector (OOH). […]