It is predicted that in the next 12 to 18 months there will be more advancements made in hardware beyond individual phones that will power AR into retail with digital signage and experiences. […]
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey. […]
Get to Know Your Customer. Using a variety of Retail Analytics tools such as Zonal Tracking, retailers can determine which areas within the store are of most interest to customers, where they are spending their time and what products they’re most interested in. […]
LED prices have come down and warranties are getting longer. I wonder that the next generation holds. It seems like we are in the midst of a golden era of Outdoor health and prosperity. […]
On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. […]
Radio and out-of-home (OOH) advertising saw overall ad investment shrink modestly—down 0.1% and 0.6%, respectively. But digital ad spending on radio rose 8.1% and jumped 27.6% for OOH. […]
High impact, out-of-home advertising remains a major tool for driving brand awareness or delivering a revised brand image. Real-time data can now be used for smart scheduling, based on weather or daypart, while anticipation can be built for launches and events such as fashion shows with live countdowns and reporting. […]
To help us make sense of this rapid shift and consider its effects on the OOH advertising space, I’ve outlined a few hypotheses that come to mind: IRL to URL: There is growing fluidity between online and offline communications. […]
Outdoor is fascinating because the entire industry is becoming increasingly modernised to answer these questions. It's expected to tip over the 50% installations being digital before the end of the year. […]
Adtower Digital Media has teamed up with Canadian company BroadSign in a deal which will allow it enhance its digital out of home platform with the introduction of automated digital signage content management system. Headquartered in Montreal, BroadSign provides a secure, cloud-based platform designed to automate the digital signage content management workflow. […]
Why Bother with Social Media? If you have to ask, you’re way behind. Until the advent of affordable digital signage solutions, customers were previously relegated to social media engagement on laptops and mobile devices. […]
Each kiosk provides free, high-speed Wi-Fi for anyone in range. By selecting the Wi-Fi network at one kiosk, and authenticating with an email address, each user will be automatically connected to every other LinkNYC kiosk they get within range of. Eventually, anyone will be able to walk around most of the city without losing the connection to these hotspots. […]
In the modern landscape of AV technology, airports are usually seen as providing large-scale jobs, often requiring large numbers of screens and connectors for security, customer service and retail services. However, this was not always the case, and even as recently as five years ago airports were not nearly as important to the AV industry. […]
We will compare the two companies based on the strength of their dividends, risk, institutional ownership, analyst recommendations, earnings, valuation and profitabiliy. […]
After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mumbai, The Collection, UB City is yet another grand addition to the company’s portfolio in India. JCDecaux also possesses exclusive advertising rights for 2073 malls in 29 countries in America, Europe, Middle East & Asia. […]