Legibility-first thinking is what has turned the OOH landscape into a sea of yellow backgrounds and black typography that are ultimately ineffective. So let’s come up with a great idea that will stick with viewers THEN make sure the execution is legible. […]
Time will tell, but you’ve got to think in North America’s larger cities – where in many cases commercial property costs are steep – that some auto dealers will start following the lead of European automakers who are shifting from large footprint dealerships to small retail settings that lean heavily on digital. […]
The new 10,000 sq. ft. fan store store at Chicago’s United Center – home to the NBA Bulls and NHL Blackhawks – includes several digital interactive features designed to immerse people in the culture and excitement of the teams. […]
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to a recent report from Kantar Media. Berkshire Hathaway was No. 2 in advertising spend in the United States in 1Q17. […]
At the Long Island center where they offered continuing education classes and weekend seminars, JIBEI needed a welcome display in the lobby, a message board in the lounge and a menu board in the cafeteria. The screens would display class listings and seminar agendas in addition to announcements and dynamic menus. […]
Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
The conversion of premium Classic Out of Home sites into Digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in Digital Out of Home. Total Out of Home revenue for the quarter is £278 million. This is up 1.7% year on year. […]
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77% of all consumers want to see messages relevant to location. Starbucks next right. 4 blocks to Sonic. […]
Shipley Do-Nuts Castle Hills needed a pocket-friendly solution that would produce high quality content with ease, add visual appeal to the shop, and deliver dynamic menu content in a timely fashion. They also needed a solution that was easy to manage. […]
Branded Cities can now offer brands some of the most prestigious OOH Media opportunities in Canada such as the assets in Yonge Dundas Square, Spectaculars along Toronto’s busiest road the Gardiner Expressway, Billy Bishop Airport’s prestigious terminal, Canada’s busiest building Union Station, as well as Street Furniture Networks in Edmonton and Ottawa. […]
The business had revenue of $672.32 million during the quarter, compared to analysts’ expectations of $672.22 million. Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) reported ($0.01) earnings per share for the quarter, meeting the consensus estimate of ($0.01), MarketWatch Earnings reports. […]
There are as many valid reasons for specifying a single or two-point touch sensing technology as there are for specifying a touchscreen capable of measuring 40 touches. The key is understanding the application and then designing the entire system (hardware and software) accordingly. […]
As Amscreen’s Simon Sugar points out in the tweet below, it’s not like the people behind the smart cities digital OOH interactive screens in the UK didn’t get clues from a sister installation in New York. The InLinkUK interactive stations that are replacing some phone booths around London can easily, it seems, be hijacked to dial up and blast phone sex calls for all passersby to hear. […]
The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers. […]