Editors’ Picks

Are metrics a (pipe) dream for Indian OOH advertising? (Exchange4Media)

The Indian Outdoor Advertising Association (IOAA) have been trying to bring this dream to fruition. Talking to us a few months ago, IOAA Chairman, Noomi Mehta, informed us that the association is in talks with foreign agencies to carry out a feasibility study in India, which would be a precursor to setting up a common metric for the sector. […]

exchange4media.com
Mon, Jul 24, 2017 at 5:16 AM

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Irish OOH Sector Reports Strong Performance for First Half of 2017 (AdWorld)

The OOH market has matched the strong performance of H1 2016 with Diageo remaining the top spending advertiser on the medium, significantly ahead of Mars and McDonald’s in second and third places respectively. A busy second quarter from Mars saw them jump to second place on the list. […]

adworld.ie
Fri, Jul 21, 2017 at 8:36 PM

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Ireland’s leading ice cream brand HB launches location- and weather-specific OOH campaign (AdWorld)

When the temperature hits 17 degrees or higher, the humorous and colourful content is displayed in real-time on digital OOH formats. To bring this creative HB campaign to life Kinetic, the OOH company worked closely with media agency Mindshare, digital media owner Adtower and creative agency, adam&eve. […]

adworld.ie
Fri, Jul 21, 2017 at 8:33 PM

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How to sell digital signage systems as a value proposition, and common misconceptions (Mvix)

Perhaps the biggest misconception surrounding the use of digital signage systems is that it has been simplified as a solution that can be purchased, installed, and utilized out-of-the-box. Businesses read about the benefits of implementing digital signage and believe that all it takes is a simple transaction—the purchase of hardware—to bring digital strategies to life. […]

mvixdigitalsignage.com
Fri, Jul 21, 2017 at 8:08 PM

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How Out of Home Advertising is Using Data (OAAA)

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while providing privacy protections in concert. Heard at DAA Summit 2017… Digital advertising never stops innovating — take, for example, the out of home ad market. […]

thoughtleadership.oaaa.org
Fri, Jul 21, 2017 at 8:51 AM

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Australian startup promises to bring transparency to out-of-home advertising DOOH (Australian Financial Review)

Seedooh is a platform that automatically verifies the performance of out-of-home advertisements, such as billboards and screens in shopping malls and then gives an idea of how effective it was, by assessing other relevant data such as adjacent foot traffic. […]

afr.com
Fri, Jul 21, 2017 at 8:50 AM

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Pliskova takes over Times Square billboards (WTATennis)

Karolina Pliskova's rise to the top of the WTA rankings has been marked in style in America - with the 25-year-old's image adorning huge billboards around New York's Times Square. The eye-catching images were created on her behalf by Fila, the sportswear company that has worked with the Czech player since January 2016. […]

wtatennis.com
Fri, Jul 21, 2017 at 7:59 AM

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Self-Driving Cars and Out-of-Home Advertising (Billboard Insider)

Lieu said the challenge for the outdoor industry is to find other services that can be provided to communicate with the car, e.g. wifi, ads targeted to consumers in cars. Ask yourself how your out of home assets can be part of this new system. […]

billboardinsider.com
Fri, Jul 21, 2017 at 7:48 AM

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Russia holds its 9-th “International OOH Congress” in Tunisia October 3-6, 2017 in Russian and English (OOH Congress)

I've never heard of this event before [Ed]. The site says: "Congress agenda includes large Conference (OOH, DOOH, transit, indoor), Panel Sessions & exhibition of OOH novelties, as well as very special entertaining program. […]

oohcongress.ru
Fri, Jul 21, 2017 at 7:10 AM

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Tech in Retail: Cool or Creepy? (JCDecaux)

The annual study by RichRelevance shows what consumers think of tech in shops. From AI customer service to payment through voice recognition, shoppers find some more creepy than cool. So, what tech should brands be wary of before introducing it into the consumer journey? […]

jcdecaux.com
Thu, Jul 20, 2017 at 11:57 PM

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UK OOH ad operator Exterion Media releases “Urban Socializing Report” (Exterion Media)

The report helps advertisers better understand young urban audiences, as well as the opportunities that exist to target them via digital, mobile, social, event, print, and out-of-home media advertising when they are out and about. […]

exterionmedia.com
Thu, Jul 20, 2017 at 3:44 PM

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Preliminary agenda for DPAA’s 2017 Video Everywhere Summit (DPAA)

The Summit, to be held at the Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. […]

dp-aa.org
Thu, Jul 20, 2017 at 3:33 PM

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London just got free Gigabit Wi-Fi kiosks with DOOH ad screens (Techtree)

The project is a collaboration between the UK carrier BT and Sidewalk Labs’ Intersection, a startup backed by Google and Alphabet. It’s supported by Primesight, an outdoor advertising company, that will place digital ads in the kiosks, as well as other non-digital ads in other kiosks. All three companies will share the ad revenues. […]

techtree.com
Thu, Jul 20, 2017 at 3:26 PM

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Digital signage: an invaluable safety and security communications tool (Mvix)

Digital displays can quickly disseminate critical information in times of crisis, add an extra set of eyes where they are needed most, and direct the public away from danger. Industries across the professional spectrum provide an invaluable level of protection to their employees and the communities they serve when some form of digital signage for security is in place. […]

mvixdigitalsignage.com
Thu, Jul 20, 2017 at 3:14 PM

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Are kiosks the next step for restaurant-based digital signage? (DSToday)

There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. At the recent trade show, I saw first-hand the growing demand for these automated ordering solutions. And as digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage. […]

digitalsignagetoday.com
Thu, Jul 20, 2017 at 3:12 PM

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