Toront0-based software startup Neuranet has released the 2nd generation of its HTML5-based responsive ad-building software, called Flexitive 2.0. The cloud-based platform lets creatives build animated, video-supported ad spots that adapt to unlimited sizes, across any device, operating system, app or browser. […]
A contract awarded to Lamar Advertising Company for indoor and outdoor advertising in terminals 2 and 4, along with airport parking venues, guarantees a minimum of $350,000 a year to the Airport Authority or 55 percent of Lamar’s gross advertising sales, whichever is greater. […]
We have an opportunity to really change the market with new channels like TV, audio and DOOH [digital out-of-home]– we need to be sure we do the right thing. I think we will, especially with Open AP and other endeavors that have popped up on the periphery. […]
The conference, called the Digital Signage Expo, is vital to companies like ours, as it’s the biggest out-of-home signage conference in the world. For my company, Medical Media, a digital health media network, this was not only an important business milestone, but also a useful networking event that I had prepared to attend months in advance. […]
Sony Pictures Animation is bringing everyone’s favorite emojis from the mobile screen to the silver screen and ahead of the movie’s release, those same characters have popped up on digital billboard screens in Chicago. Working with JCDecaux and using real-time traffic and weather information, Sony could display different emojis based on current conditions in the city. […]
What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? […]
The path to purchase or action is no longer a linear journey but rather requires us navigating a complicated ecosystem; OOH speaks to consumers on that path who are able to activate a mobile purchase at any point on that journey. […]
Tech and online brands are turning to OOH because it is the only medium that allows them to cross the digital divide and connect with their customers in the physical world. As OOH is present in all urban environments, digital advertisers can reach their audiences throughout the day, not only when they are online. […]
The many faces of the upcoming "The Emoji Movie" are now passing judgment on gridlock and crappy weather in major cities across the U.S. in a digital outdoor campaign from Lamar Advertising. If traffic sucks, billboards will display a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart), while better roadflow will summon the happy Smiler (Maya Rudolph). […]
To define the audience, building/land owners usually have audience metrics based on their clientele. Research companies such as Geopath also offer further insight by collecting data from mobile phones and cars to precisely determine the audience of a given location. […]
It is possible for the traditional media to change and reap commercial rewards. For example, the outdoor industry set up a new measurement and planning system that was aggressively marketed to advertisers and agencies, along with support and training. As a result, out-of-home advertising experienced double digit growth, be it off a smaller base than traditional television or print media. […]
“You’ll really start to see branded retail experiences—physical spaces that become augmented with digital signage or experiences. You could walk into your local coffee shop and have this digital interaction with virtual characters or people whether it’s in your glasses or on your mobile device. […]
The campaign is scheduled on APN Outdoor’s innovative XtrackTV, with the technical script creating the effect of a ‘nose’ sneezing when a gush of wind blows through the city tunnel. […]
Toronto-based Cineplex Digital Media is working Toys “R” Us on a new digital store concept that blends digital endcaps, interactive look-up screens and point of sale kiosks. The concept is being tested at a store in the greater Vancouver area. […]
Flash has been gradually disappearing out of digital signage platforms and playlists for several years, but the company behind the technology, Adobe, made it known yesterday it is formally end-of-lifing it by 2020. Adobe said Tuesday it will stop updating and distributing its Flash Player at the end of 2020. […]