Editors’ Picks

16:9: Weed-Focused Digital OOH Network Sparks Up In Marijuana Dispensaries

The digital out of home business model that sees network operators put screens in retail venues for free, making the investment back through advertising sales, has a long history of failure. But it can work, usually when the content is focused and the potential advertisers – like pharmas – have limited options to reach consumers. […]

sixteen-nine.net
Tue, Aug 22, 2017 at 9:12 AM

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Abandoned merger weighs on APN Outdoor H1 (News AU)

With 16 new screens added to APN Outdoor's portfolio over the first half, digital revenue expanded by 27 per cent - from $47.5 million in the first-half of 2016, to $60.1 million, while billboards secured APN Outdoor's strongest returns, up 20 per cent year-on-year, to $84.6 million. […]

Mon, Aug 21, 2017 at 4:50 PM

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The risks of subliminal messaging in digital signage and advertising (DSConnection)

My advice? Stay away from it. Why be called out for something that has not even been proven to work?The systematic use of subliminal effects in advertising is tricky and dangerous, mostly for the advertiser. […]

digitalsignageconnection.com
Mon, Aug 21, 2017 at 4:09 PM

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16:9: 800,000+ Digital Signage Displays Shipped Q1 2017

LOTS of interesting stuff in the new IHS Markit Digital Signage & Professional Displays Market Analysis, this one for Q2 2017. Here’s the top-line stuff in the executive summary: For the first quarter of 2017 (Q1 2017), public display monitor shipments increased 2.6%, with shipments reaching over 804,000 units. […]

sixteen-nine.net
Mon, Aug 21, 2017 at 12:29 PM

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16:9: Giant Wraparound 8mm LED Board Set To Light Up At 20 Times Square

This beast gets officially lit up Wednesday at 7 PM in Times Square in New York – a wraparound screen corner display that will be the largest in the world using exterior-grade 8mm pitch LED display blocks. The display at 20 Times Square has more than 17,000 square feet of LED. It’s been put in by SNA Displays, having been commissioned by the investment and development firm Witkoff. […]

sixteen-nine.net
Mon, Aug 21, 2017 at 10:55 AM

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Failed merger cost APN Outdoor $3.38m, but revenue climbs (Mumbrella)

The failed merger between two of Australia’s largest outdoor companies may have cost Ooh Media $2m, but in its half-yearly financial results, APN Outdoor has revealed it lost even more – with the almost-deal costing the company $3.38m. […]

mumbrella.com.au
Mon, Aug 21, 2017 at 7:48 AM

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New Zealand and digital billboards help APN Outdoor deliver growth (Sydney Morning Herald)

Management expects full-year earnings to be between $90 million and $95 million. In 2016 it delivered earnings of $86.7 million, which was slightly higher than guidance. […]

smh.com.au
Mon, Aug 21, 2017 at 7:36 AM

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DOOH network Cannabis Club TV is launching 20 new channels (BusinessWire)

Cannabis Club TV will be launching twenty new channels with a variety of different shows from sports to cooking with one of the first being Tommy Chong’s travel show that will be similar to the Anthony Bourdain cooking show with all kinds of cannabis flower and concentrates, from Humbolt to Amsterdam to Nepal to Kentucky. […]

businesswire.com
Mon, Aug 21, 2017 at 5:05 AM

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Out-of-Home’s Conversion to Digital Accelerates in the UK (eMarketer)

“This quarter, DOOH accounts for the highest proportion of revenue the sector has seen,” said Mark Maitland, PwC’s media strategy partner. “We are looking forward to seeing further developments in the use of technology for both display and buying that will push this number closer to the 50% mark. […]

emarketer.com
Sun, Aug 20, 2017 at 7:31 PM

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Intersection to deploy 300 interactive DOOH displays in Philadelphia’s subway and commuter rail lines (PhillyVoice)

SEPTA's partnership with digital signage firm Intersection will deploy nearly 300 interactive displays to both subway and commuting rail lines. In addition to real time information, the displays will serve as a far-ranging new platform for advertisers. […]

phillyvoice.com
Sun, Aug 20, 2017 at 7:21 PM

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16:9: Raspberry Pi-Based Info-Beamer Sets Up Video Walls In Seconds With QR Code-Like GPS Tags

I’m nowhere near smart enough to properly explain this, but suffice to say a start-up that works with Raspberry Pis for a digital signage solution has  come up with a way for users to rapidly set up video walls using a smartphone app and little visual tags that provide GPS coordinates. […]

sixteen-nine.net
Fri, Aug 18, 2017 at 4:50 PM

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DOOH advertising tips for small businesses (DSToday)

Outdoor digital signage costs. Get quotes from several suppliers, and don’t settle for the first price you get. Contrary to what you've been told or read, outdoor digital signage does not require you to break the bank. […]

digitalsignagetoday.com
Fri, Aug 18, 2017 at 4:49 PM

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How to connect with Millennials with OOH advertising (EMC Outdoor)

Millennials hate advertising. There, I said it. But we still need the essentials. […]

emcoutdoor.com
Fri, Aug 18, 2017 at 3:06 PM

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16:9: New Ford Dealer Opens With Digital Brand Halo

This is a big “brand halo” LED sign suspended over the main showroom reception desk at the new LaFontaine Ford in Birch Run, Michigan – north of Flint. It’s a fine-pitch Panasonic LED that with its metal backing and struts weighs about 1,000 pounds. It is suspended using aircraft cable. […]

sixteen-nine.net
Fri, Aug 18, 2017 at 11:40 AM

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16:9: Interactive DOOH Stations Start Rolling Out On Philly’s Rail System

Google-backed Intersection has started rolling out what will be some 300 interactive digital stations at hubs along the Philadelphia-area rail system run by the Southeastern Pennsylvania Transportation Authority, aka SEPTA. The digital totems offer real-time transit information and maps, as well as free WiFi. […]

sixteen-nine.net
Fri, Aug 18, 2017 at 10:06 AM

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