Do you serve the out-of-home (OOH) advertising market with wide-format and digital signage? If you’re not, you could be missing out on a significant source of revenue. According to a new report by MAGNA Intelligence and Rapport, OOH advertising is a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend. […]
Much of the pick-up in sales and profit was due to stronger investment in digital poster sites, which enabled oOh! to increase inventory and provide more highly targeted ad campaigns. For the first time, more than half of group revenue was derived from digital assets. […]
Think static OOH doesn’t speak to smartphone-clutching millennials? A recent study of 1,837 smartphone users by the Outdoor Advertising Association of America found that OOH media is especially effective at reaching consumers before they search or shop online, while geo-fencing can work seamlessly with out-of-home formats to target consumers in a particular area. […]
The increased capabilities of digital signage come with increased risks, and if a device has its own operating system, it can be hacked. How many AV devices that you’ve connected to a network still have the standard manufacturer username and password for instance? One vendor says as many as 60%! […]
Exterion has launched Exterion Live. However, studies have found experiential marketing a fairly uncommon tactic for launching new products or services. Among senior marketers polled in the UK in October 2016 by communications firm Five by Five, only one-fifth used it. […]
Retail establishments should leverage the vacation mindset by digitally advertising merchandise that will appeal to those looking to relax. Think outdoor furniture, gazebos, fire pits, tiki torches, or pool equipment. Getting Social: Businesses who build loyal followings can use the summer season to crowd-source social media campaign content. […]
Guest Post: Rich Ventura, NEC Display Solutions Rich Ventura Bain and Company predicts that by 2020, annual revenues for IoT vendors selling hardware, software and complete solutions will exceed $470 B. […]
Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]
Kiosk manufacturer Evoke Creative has announced a nice deal to build and rollout indoor and outdoor interactive kiosks for Tesco, the biggest grocer in the UK. The indoor units from the Liverpool company will go into some 140 Tesco Extra stores, with another 30 units have been commissioned for using outside of the stores. […]
Over the coming weeks we will retell some of our amazing winner stories from the past 7 years of the competition. Having come up with a winning concept, Ocean then help agencies and brands make the idea a reality on our digital out of home networks in the UK and across the world, creating brand attention and earned media in spades. […]
Look for debt before you need it, cultivate multiple lenders, know your lender and don’t borrow too much. […]
IHS offers DSF Members exclusive access to IHS’s Digital Signage Industry Tracker Executive Summary report each quarter. For nearly 50 years, IHS has assisted customers harness the power of information to improve their business results. […]
The giant screen is built from 820 panels of LG’s OLED signage at the mall’s Dubai Aquarium & Underwater Zoo, one of the largest in the world. Emaar Entertainment, the entertainment business of Emaar Properties, partnered LG on the record-breaking project. […]
I thought it already existed [Ed]. The effectiveness of highway billboards and posters may soon be better understood, as researchers have developed a method to track data and measure gaze direction. […]
A set of possible geographic locations for the mobile device is determined based at least in part on the reported location and a device density map describing a historical distribution of mobile devices over a geographic region. […]