Recent studies suggest that digital OOH seems to be working, as it was found to be 34% more effective at promoting items than your weekly circular. However, we’ve really only begun to scratch the surface of its potential, and brands and retailers should be paying attention. […]
As data is increasingly being used to inform out of home campaigns, digital is making small leaps in terms of the way it is bought — and changing in respect of its capabilities to help inform the creative message. […]
Digital, addressable, and interactive displays are proliferating at a rapid pace in cities, both above and below ground. By tapping into Physical Native, we have an incredible opportunity to forever change people’s experiences in public spaces. […]
Earlier this week, I was waiting by the restroom at a local mall for my wife, and I noticed a LCD display in the waiting area looping content. The display itself was relatively simple, but it was big enough for anyone in that small waiting area to see the content clearly. There were also seating areas that would allow anyone to look at the display. […]
So there’s a new value proposition in town. If you work in OOH, you need to build a sales deck that talks much less about how good your screens are, but rather how your inventory acts as a powerful primer, booster, supercharger – an accelerator – of mobile media performance and ROI. […]
This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout the week. […]
The plan for the Digital Signage Federation’s annual Coffee and Controversy breakfast event during New York City Digital Signage Week now appears to be set, with three sessions instead of the one (could be wrong, never been) usually done. There’s a Global Perspective on Digital Signage thing, then one on Digital OOH, and then a presentation by Google (Chris Lydle, I think). […]
Somupi, which is 66 percent owned by JCDecaux and 34 percent by Publicis, was stripped of the concession in April after a complaint filed by two competitors, Clear Channel France and Exterion Media France. JCDecaux said at the time it considered its offer consistent with local advertising regulations. […]
Sponsored Feature. You’ve likely uploaded some content to your displays already, but just one or two templates won’t do the trick—you need an assortment of cultivated templates and content displays that showcase every aspect of your brand messaging. […]
UltraHD 4K, HDR, 120Hz refresh rates and wide color gamuts drive a new era of performance through the implementation of LED video, so there’s no better time to be an integrator selling video solutions. […]
This contract covers the design, installation, upkeep and maintenance of: 2,530 bus shelters, 640 city information panels (CIPs), 150 of which are 8m² and 490 of which are 2m² panels. This smart street furniture has been designed to facilitate and encourage soft mobility, in line with Lyon Métropole's policy. […]
More and more out of home companies are using drones to film billboards. Do you have a current Remote Pilot Certificate (RPC)? This is key. […]
The Irish OOH market is likely to be worth around €72m this year or approximately 8pc of the estimated €905m the agency reckons will be invested in advertising across all platforms this year. […]
Marking the launch in October will be a Facebook Live broadcast, aptly titled the PiccadillyOn campaign. Generating money for charity is a drive urging members of the public to sponsor a colour chip comprising a 3D countdown clock on the screen that will later join into a choreographed reveal moment at launch. Contributors are urged to provide a minimum of £2. […]
At the moment of relaunch, the screens will be powered up with a spectacular display of the sponsored colours, each of which will be shown on screen and live streamed on Facebook for fans across the globe to watch. […]