Software and solutions companies are always pushing out news of platform updates, but it’s not that often I see one of these companies talking about new hardware they’ve put together. […]
The FBI in Las Vegas is teaming with an advertising company donating billboard space to fight human trafficking in a state where brothels are legal in rural counties, but prostitution is illegal in cities such as Las Vegas and Reno, officials said Thursday. […]
Havas Media has unveiled its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Media and OOH advertising veteran Alissa Ananieva has been tapped to run the U.S. operation as director. […]
OOH is moving services and products. Recognizing the power of OOH, technology and digital continues to invest heavily in OOH with the likes of Amazon, Android, Apple, AT&T, Barracuda, Casper, Comcast, Cox Communications, Dell, Facebook, Google, Hulu, Lyft, Metro PCS, Microsoft, Netflix, Samsung, Snapchat, Sprint, Spotify, T-Mobile, Twitter, Uber, US Cellular, Verizon, Yahoo, and YouTube. […]
The Nielsen study reveals that the medium delivers four times more online activity per ad dollar spent than TV, radio and print. Despite accounting for only 7% of advertising spend in the US, OOH generates 26% of the gross search activations initiated by all offline media (TV, Radio, Print and OOH). […]
NEC Display Solutions has beefed up its line of Open Pluggable Specification (OPS) compliant computers that plug into the backs of displays and offer a Windows-based alternative to the increasing numbers of smart system on chip displays being sold in the digital signage market. The OPS computers now all include 64-bit Windows 10 Pro and get as powerful as Intel i7 Skylake Quad Cores. […]
Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards. Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad. […]
The platform offers compiled data of the audience passing directionally by Outfront's digital billboards located in primal Canadian markets. The platform also counts hourly impression numbers for the billboards, and provides the percentage of repeat and unique impressions. As such, this will enable advertisers to decide the effectiveness of the advertisements. […]
Marketers can now use the same sophisticated audience targeting data they use for their digital campaigns for OOH advertising. Clear Chanel Outdoor’s RADAR audience planning tool allows them to identify the best billboard locations to reach your consumers and then measure the impact on traffic to a specific location. […]
Google’s parent company was working on a sweeping plan to build a city from the ground up, in an attempt to prove that a technologically-enabled urban environment can improve quality of life and reduce cities’ impact on the environment. […]
Clash of Kings wanted to improve brand awareness and persuade people to take action towards the game, increasing usage amongst commuters. The campaign consisted of a variety of formats that worked to create a unique immersive experience at Oxford Circus. This activity was complemented by a burst of activity on central London DEPs (Digital Escalator Panels). […]
This week’s Geopath Market Spotlight focuses on the Tampa DMA. […]
Five different messages appear on the digital billboard, including the one above that features NFL Commissioner Roger Goodell with the message “No Freaking Loyalty.” The billboard is located near the San Diego Chargers’ temporary new home, StubHub Center in Carson, California. It’s the stadium that’s already home to the Los Angeles Rams. […]
The same way you pick a good static billboard site. You’re looking for sites which: Are always sold out. Insider notes that a digital billboard won’t make a bad location good. […]
Programmatic OOH is even more powerful when combined with the latest in targeting and measurement. What’s perhaps even more exciting is that advertisers can now couple our new programmatic OOH offering with our digital audience measurement CCO RADAR solution to more accurately plan and measure campaigns. […]