Editors’ Picks

Captive audience, emergency messaging spark digital signage growth in higher ed (DSF)

Higher education is one of the fastest growing sectors in digital signage – a recent study from Russell Reynolds Associates found that 73 percent of educational institutions see digital signage as “crucial” for the future of communication. Real Digital Media has responded to this growth by creating an entirely new segment devoted specifically to higher education. […]

digitalsignagefederation.org
Thu, Aug 17, 2017 at 5:37 PM

Permalink

The future of OOH advertising: Researchers believe they have solved key problem with eye-tracking (Irish Times)

The problem with most of this expensive eye-tracking equipment is that is needs to be calibrated and does not always work in real-world situations, only capturing eye contact if the person looks at a specific area – usually right at the camera itself. The problem gets worse when crowds of people walk past or the light quality becomes poorer as it gets dark. […]

irishtimes.com
Thu, Aug 17, 2017 at 5:32 PM

Permalink

NEC to incorporate the popular Raspberry Pi (RPi) computer with new V-Series and P-Series panels (Commercial Integrator)

The addition of RPi continues NEC’s open platform philosophy utilizing OPS slots that provides the bridge for a variety of computers and digital signage OPS-compliant solutions. Now with the addition of low-cost RPi, software application developers and digital signage content creators have a flexible and scalable platform to choose from. […]

commercialintegrator.com
Thu, Aug 17, 2017 at 5:26 PM

Permalink

How to use Raspberry Pi for digital signage and videowalls (Hackaday)

[Florian] has been working on a project called info-beamer for just this use case, and now he has something spectacular. He can display a video on multiple monitors using multiple Pis, and the configuration is as simple as taking a picture with your phone. […]

hackaday.com
Thu, Aug 17, 2017 at 5:23 PM

Permalink

Why restaurants and bars are using ChiveTV for digital signage content (DSToday)

ChiveTV provides entertaining and addictive content that keeps people in venues — all for free with no strings attached. We update our programming constantly through each establishment's internet connection," Resig said. "Besides keeping patrons entertained and staying longer, bars with ChiveTV have something the bar next door doesn't have so we offer a competitive advantage to bars. […]

digitalsignagetoday.com
Thu, Aug 17, 2017 at 5:19 PM

Permalink

Legibility alone is not enough for a billboard ad to be effective (Billboard Insider)

Legibility-first thinking is what has turned the OOH landscape into a sea of yellow backgrounds and black typography that are ultimately ineffective. So let’s come up with a great idea that will stick with viewers THEN make sure the execution is legible. […]

billboardinsider.com
Thu, Aug 17, 2017 at 5:08 PM

Permalink

16:9: Will US And Canadian Auto Dealers Follow European Lead And Go Small And Digital?

Time will tell, but you’ve got to think in North America’s larger cities – where in many cases commercial property costs are steep – that some auto dealers will start following the lead of European automakers who are shifting from large footprint dealerships to small retail settings that lean heavily on digital. […]

sixteen-nine.net
Thu, Aug 17, 2017 at 2:43 PM

Permalink

16:9: Chicago’s United Center Opens Highly Interactive Fan Store

The new 10,000 sq. ft. fan store store at Chicago’s United Center – home to the NBA Bulls and NHL Blackhawks – includes several digital interactive features designed to immerse people in the culture and excitement of the teams. […]

sixteen-nine.net
Thu, Aug 17, 2017 at 1:34 PM

Permalink

The 10 Biggest Advertisers in the United States (Marketing Profs)

Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to a recent report from Kantar Media. Berkshire Hathaway was No. 2 in advertising spend in the United States in 1Q17. […]

marketingprofs.com
Thu, Aug 17, 2017 at 7:34 AM

Permalink

Board of the Electrical Industry Upgrades their New York Facilities with Mvix Digital Signage (Mvix)

At the Long Island center where they offered continuing education classes and weekend seminars, JIBEI needed a welcome display in the lobby, a message board in the lounge and a menu board in the cafeteria. The screens would display class listings and seminar agendas in addition to announcements and dynamic menus. […]

mvixdigitalsignage.com
Thu, Aug 17, 2017 at 1:40 AM

Permalink

OAAA: Out-of-home advertising revenue up 1.5% in Q2 2017

Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]

oaaa.org
Wed, Aug 16, 2017 at 6:42 PM

Permalink

UK Digital Out of Home advertising revenue grows 30% in Q2 2017, accounting for 46% of the total Q2 revenue of £278 million (Outsmart)

The conversion of premium Classic Out of Home sites into Digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in Digital Out of Home. Total Out of Home revenue for the quarter is £278 million. This is up 1.7% year on year. […]

outsmart.org.uk
Wed, Aug 16, 2017 at 5:57 PM

Permalink

OAAA: Why the Evolution in Digital Out of Home Could Have a Big Impact on Main Street

A […]

thoughtleadership.oaaa.org
Wed, Aug 16, 2017 at 5:55 PM

Permalink

What digital billboard messages do consumers want? Posterscope study (Billboard Insider)

77% of all consumers want to see messages relevant to location. Starbucks next right. 4 blocks to Sonic. […]

billboardinsider.com
Wed, Aug 16, 2017 at 4:56 PM

Permalink

Shipley Do-Nuts chain deploys Mvix digital menu boards in 300 locations (Mvix)

Shipley Do-Nuts Castle Hills needed a pocket-friendly solution that would produce high quality content with ease, add visual appeal to the shop, and deliver dynamic menu content in a timely fashion. They also needed a solution that was easy to manage. […]

mvixdigitalsignage.com
Wed, Aug 16, 2017 at 4:39 PM

Permalink