With 16 new screens added to APN Outdoor's portfolio over the first half, digital revenue expanded by 27 per cent - from $47.5 million in the first-half of 2016, to $60.1 million, while billboards secured APN Outdoor's strongest returns, up 20 per cent year-on-year, to $84.6 million. […]
My advice? Stay away from it. Why be called out for something that has not even been proven to work?The systematic use of subliminal effects in advertising is tricky and dangerous, mostly for the advertiser. […]
LOTS of interesting stuff in the new IHS Markit Digital Signage & Professional Displays Market Analysis, this one for Q2 2017. Here’s the top-line stuff in the executive summary: For the first quarter of 2017 (Q1 2017), public display monitor shipments increased 2.6%, with shipments reaching over 804,000 units. […]
This beast gets officially lit up Wednesday at 7 PM in Times Square in New York – a wraparound screen corner display that will be the largest in the world using exterior-grade 8mm pitch LED display blocks. The display at 20 Times Square has more than 17,000 square feet of LED. It’s been put in by SNA Displays, having been commissioned by the investment and development firm Witkoff. […]
The failed merger between two of Australia’s largest outdoor companies may have cost Ooh Media $2m, but in its half-yearly financial results, APN Outdoor has revealed it lost even more – with the almost-deal costing the company $3.38m. […]
Management expects full-year earnings to be between $90 million and $95 million. In 2016 it delivered earnings of $86.7 million, which was slightly higher than guidance. […]
Cannabis Club TV will be launching twenty new channels with a variety of different shows from sports to cooking with one of the first being Tommy Chong’s travel show that will be similar to the Anthony Bourdain cooking show with all kinds of cannabis flower and concentrates, from Humbolt to Amsterdam to Nepal to Kentucky. […]
“This quarter, DOOH accounts for the highest proportion of revenue the sector has seen,” said Mark Maitland, PwC’s media strategy partner. “We are looking forward to seeing further developments in the use of technology for both display and buying that will push this number closer to the 50% mark. […]
SEPTA's partnership with digital signage firm Intersection will deploy nearly 300 interactive displays to both subway and commuting rail lines. In addition to real time information, the displays will serve as a far-ranging new platform for advertisers. […]
I’m nowhere near smart enough to properly explain this, but suffice to say a start-up that works with Raspberry Pis for a digital signage solution has come up with a way for users to rapidly set up video walls using a smartphone app and little visual tags that provide GPS coordinates. […]
Outdoor digital signage costs. Get quotes from several suppliers, and don’t settle for the first price you get. Contrary to what you've been told or read, outdoor digital signage does not require you to break the bank. […]
Millennials hate advertising. There, I said it. But we still need the essentials. […]
This is a big “brand halo” LED sign suspended over the main showroom reception desk at the new LaFontaine Ford in Birch Run, Michigan – north of Flint. It’s a fine-pitch Panasonic LED that with its metal backing and struts weighs about 1,000 pounds. It is suspended using aircraft cable. […]
Google-backed Intersection has started rolling out what will be some 300 interactive digital stations at hubs along the Philadelphia-area rail system run by the Southeastern Pennsylvania Transportation Authority, aka SEPTA. The digital totems offer real-time transit information and maps, as well as free WiFi. […]
A good OOH campaign depends on a variety of factors; things like regionality, channel mix and campaign weights are all important in determining success. But the one thing that has been proven to be the most influential is probably the most underrated; the creative itself. […]