Editors’ Picks

OAAA’s Take on Advertising Week 2017 (Special Reports)

DOOH & Programmatic: Current Practices, Future Growth. This panel discussed the decline of in-home advertising and the resulting benefits accruing to OOH advertising, in addition to advanced technological capabilities for the medium, which have positioned OOH for continued growth. The digital transformation across the OOH landscape offers opportunities with programmatic, data, and much more. […]

specialreports.oaaa.org
Mon, Oct 2, 2017 at 5:22 PM

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Posterscope USA launches ‘Boston Digital OOH Takeover’ for Mastercard (Pioneering OOH)

Posterscope USA launched a ‘Boston digital OOH takeover’, which includes digital screens at Boston Airport, digital bulletins on the roads, digital urban panels on the streets and digital full motion spectaculars. […]

pioneeringooh.com
Mon, Oct 2, 2017 at 5:01 PM

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16:9: Digital signage industry finally starts separating AI and ML from the marketing BS

It’s no surprise that digital signage solutions companies are starting to weave artificial intelligence into marketing descriptions of what they do and offer. But there is a giant distinction between companies that are developing and delivering AI capabilities, and those that are just using AI-based tools. […]

sixteen-nine.net
Mon, Oct 2, 2017 at 3:45 PM

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16:9: The Right Viewing Distance For LED Displays? There’s A (Free) App For That

Lots of good, helpful comments were provided on the post last week about recommended viewing distances for LED displays – including some mathematical formulas that just put me in rapid eye-blink mode. Way over my head. […]

sixteen-nine.net
Mon, Oct 2, 2017 at 11:34 AM

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L’Oréal signs on to advertise at new Piccadilly Lights billboard (Campaign)

L'Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month. The cosmetics giant has joined Coca-Cola, Samsung and Hyundai as one of the six advertisers on the famous outdoor site, with two brands still yet to be announced. […]

campaignlive.co.uk
Mon, Oct 2, 2017 at 7:48 AM

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Why digital signage in airports has to be ADA-compliant (DSF)

ADA Compliance Checklist: To ensure an airport’s digital signage solutions are ADA-compliant, integrators should look to the following: Video Walls: Video walls that are between 27″ and 80″ off of the floor must be less than 4″ off of the wall to allow for the visually impaired to safely, and easily walk past. […]

digitalsignagefederation.org
Mon, Oct 2, 2017 at 7:43 AM

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Digital Billboard Content: the Good, the Bad, and the Ugly (Billboard Insider)

What return do you expect? It’s not enough for advertisers to say they want a return anymore. We need to ask what kind of return is expected. […]

billboardinsider.com
Sat, Sep 30, 2017 at 2:22 AM

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Dublin-based DOOH ad operator Adtower uses Quividi’s audience and attention analytics platform (AdWorld)

VidiReports track faces and categorise them by age and gender within a fraction of a second. The metrics are collected at each digital screen. Creative agencies and advertisers will also be able to create automated context-responsive campaigns, driving greater audience engagement and talk ability. […]

adworld.ie
Sat, Sep 30, 2017 at 2:20 AM

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Details of Outfront Media’s new advertising mega-contract with New York’s MTA (Billboard Insider)

Outfront CEO Jeremy Male: “This is a once in a lifetime opportunity.” The contract involves an $800 million capital investment to replace 54,140 displays on MTA subways and railroads: Insider’s take: 15 years is a win. Most transit contracts are much shorter. […]

billboardinsider.com
Sat, Sep 30, 2017 at 2:17 AM

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Why digital billboard sites fail (Billboard Insider)

The number one reason we need to reposition digitals is a mistaken belief that if one digital face is good, two will be better. There’s a tendency to want to put two digital faces on every structure. Oftentimes it’s hard to get the permit. […]

billboardinsider.com
Sat, Sep 30, 2017 at 2:03 AM

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16:9: Outdoor LCD Takes A Licking And Keeps On Ticking

Stumbled across this video, posted by Atlanta-based LG-MRI, very directly showing how their outdoor street furniture displays are VERY vandal-resistant. I don’t think a company can ever say vandal-proofed because one should never-underestimate the determination of malicious people to take something out … if for nothing more than giggles. […]

sixteen-nine.net
Sat, Sep 30, 2017 at 2:02 AM

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16:9: The Rule Of Thumb For Direct-View LED Viewing Distances Is All Over The Place

So what is the real rule of thumb for viewing distances for direct view, fine pitch indoor LED displays? I thought it was 10 feet for every 1.0mm pitch, 15 for 1.5mm, 20 for 2.0mm and so on, and have certainly seen that used. But … Christie’s rule of thumb is 8 – meaning you multiply the pitch by 8 to get feet. […]

sixteen-nine.net
Fri, Sep 29, 2017 at 9:57 AM

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How to use videos of your billboards in your ad sales (Billboard Insider)

It’s doesn’t make sense to film all your boards with a drone because of the cost, but it’s a great idea to film your best freeway boards in urban areas. When it comes to filming our displays, we use multiple pieces of equipment, including bucket trucks, top line cameras, vehicle mounted camera gimbal, roof top shots for vantage points and aerial video when appropriate and where allowed. […]

billboardinsider.com
Fri, Sep 29, 2017 at 7:13 AM

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OAAA pledges to work together with IBOUSA to overcome common legal challenges (Billboard Insider)

“When Scenic America sued, in 2013, to stop digital billboards, the court did not care if the billboard companies were big or little,” Fletcher said. OAAA represented the billboard industry in the case, spending $1.3 million so far. […]

billboardinsider.com
Fri, Sep 29, 2017 at 7:09 AM

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Digital signage case study: Kings Dominion amusement park (DSF)

The Challenge: To increase group sales, Kings Dominion needed to upgrade their Picnic Pavilion with technology that will radically redefine the look, set the mood and fuel the environment. The reader boards that were in place were not only small and couldn’t be read from far, they were also difficult to read in direct sunlight. They made the pavilion look outdated. […]

digitalsignagefederation.org
Thu, Sep 28, 2017 at 6:08 PM

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