Editors’ Picks

16:9: Despite All The Gloomy Stories, U.S. Bricks and Mortar Retail Growing

If your company chases business in retail, you’ll know it’s a tough slog for a bunch of reasons, and you’ll also have heard and read no end of stories about how brick and mortar retail is in a death spiral. Turns out that’s not really true. The National Retail Federation says the industry may indeed be evolving, but it’s also growing. […]

sixteen-nine.net
Thu, Aug 31, 2017 at 2:45 PM

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16:9: New InterContinental Uses E-Paper Counter Displays To Greet Guests

Putting tablets as small digital signs on hotel reception counters is not new, but the Slovenian tech firm Visionect has added some nice twists to the offer. This is the new five-star InterContinental Hotel in Ljubljana, Slovenia’s capital. […]

sixteen-nine.net
Thu, Aug 31, 2017 at 9:41 AM

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Anti-advertising vigilantes tear down Adshel and JCDecaux ads across Melbourne (AdNews)

'Disguised' in orange hi-vis vests, the group is calling itself "Tram Clean" and has removed dozens of posters from trams and tram stops around the city. A message left in place of the removed posters says: “This ad has been deemed destructive and has been removed. […]

adnews.com.au
Thu, Aug 31, 2017 at 7:53 AM

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FEMA activates donated digital billboards in Coastal Texas (Billboard Insider)

In the Corpus Christi market, six of nine digital billboards operated by Lamar Advertising Company were displaying the government’s toll-free number and web address (the other three structures were without power). […]

billboardinsider.com
Thu, Aug 31, 2017 at 7:50 AM

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Purina’s DOOH campaign uses interactive Twitter ad across Westfield shopping centres in Australia (DSConnection)

As people engage with the creative on Twitter, the digital out-of-home component dynamically updates with their handle and tweet selection. Participants also receive an auto-response tweet from Purina in which the two characters’ playful interaction is based on their tweet choice. The digital out-of-home campaign is appearing in Westfield shopping centres across NSW, VIC and QLD. […]

digitalsignageconnection.com
Thu, Aug 31, 2017 at 7:41 AM

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16:9: A Robotic 3D Video Wall … From 1990

Hat Tip @johnbirchman We told you yesterday about a 1967 robotic video wall (well, sorta … it was photo slides, not videos).  Here’s another example of a big video wall doing the robotic three-dimensional thing Coca-Cola has unveiled in Times Square. This one is from 1990, at the Epcot (Disney) theme park in Orlando. […]

sixteen-nine.net
Thu, Aug 31, 2017 at 7:01 AM

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How badly was the OOH sector hit during #MumbaiRains on Tuesday? (Exchange4media)

The outdoor sector found itself in the eye of the storm. Almost fully dependent on business inventory exposed to the elements, it was noteworthy to see how OOH agencies and media owners handled the situation. […]

exchange4media.com
Thu, Aug 31, 2017 at 5:55 AM

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Power-over-ethernet for digital signage (DSToday)

The ability to run a single cable that serves the dual purpose of powering a device while also sending content to that device is a great advantage. And not having to run power to the device’s location is a convenience in itself. But the benefits of POE run much deeper. […]

digitalsignagetoday.com
Wed, Aug 30, 2017 at 7:31 PM

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16:9: Flash Is Done; Time For Digital Signage To Fully Adopt HTML5

Guest Post: Paul Vincent, Neuranet Most computer technologies come and go quickly, with few people outside of software engineering noticing. […]

sixteen-nine.net
Wed, Aug 30, 2017 at 7:28 PM

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Trends in DOOH: Why live content builds genuine connections (JCDecaux)

Streaming content has emerged as a big trend in OOH. Digitisation and new possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers into social participants. But what makes live content within OOH unique compared to other media? […]

jcdecaux.com
Wed, Aug 30, 2017 at 7:09 PM

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16:9: Coca-Cola’s Crazy Robotic 3D LED Wall In Times Square Had A Forerunner … In 1967!

Scala’s Chief Product Officer Peter Cherna had a first-hand look recently at that robotic three-dimensional LED board that Coca-Cola bankrolled and installed in Times Square earlier this month, and it reminded him of something he saw as a kid some 50 years ago. […]

sixteen-nine.net
Wed, Aug 30, 2017 at 3:38 PM

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10 US Markets with the Highest Out of Home Share of 2016 Local Ad Spend (Billboard Insider)

Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA members can look at the raw data at this link. […]

billboardinsider.com
Tue, Aug 29, 2017 at 5:58 PM

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How OOH advertising should adjust to The Immediacy Economy (Linkedin)

By David Krupp, CEO, Kinetic, North America. Reaping the benefits of the Immediacy Economy requires creative, media, marketing and brand partners to collaborate and build rules around transactional triggers. There will be set up requirements but they will reap long-term benefits. […]

linkedin.com
Tue, Aug 29, 2017 at 5:55 PM

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Axios: What happens to billboards and radio when cars drive themselves

The billboard industry says self-driving vehicles will only make their billboard ads more valuable. "If drivers become passengers, they would still be aware of the roadside signage. Maybe more so," said Andy Sriubus, Chief Commercial Officer at Outfront Media U.S., which is a major provider of billboards. […]

axios.com
Tue, Aug 29, 2017 at 5:52 PM

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16:9: McDonald’s Does Multi-Year Digital Innovation Deal With Consulting Giant

McDonald’s has done a multi-year deal with a couple of monster consulting companies, Capgemini Group  and Publicis.Sapient, to be the QSR giant’s global IT strategic provider for restaurant and digital capabilities. […]

sixteen-nine.net
Tue, Aug 29, 2017 at 1:10 PM

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