Local and federal officials sounded increasingly desperate for leads on Friday, announcing plans to erect billboards with the message, “If you know something, say something. […]
Outdoor is the surprise new success story in the world of advertising. Out-of-home advertising has enjoyed seven years of uninterrupted growth bucking recent trends of declining profits, adblockers and banner blindness in online advertising. The boss and founder of oOh Media, Brendon Cook speaks to Carrington. […]
Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]
7:30 am - Registration & Breakfast; In the Intel Hall of Data and innovation exhibit area; 9:00 am Welcome to the DPAA Video Everywhere Summit; Barry Frey, CEO, DPAA; Cat Greenleaf, Host, Talk Stoop. 9:30 am Advertising, Technology, and Politics: Where’s the Line? Kathleen Hall, Corp. […]
"Connecting AdShel's geo-digital psychographic segmentation capabilities with Roy Morgan's extensive data on how Australians work, live and shop in their day-to-day lives allows partner clients to lift the effectiveness of advertising strategies and marketing campaigns, not only to the people who live in an area, but also the attractive consumers who are frequent visitors. […]
Reflect has worked with some leading brands including Best Buy, Buffalo Wild Wings, Levi’s and Verizon Wireless, to name just a few. Can you share a brief case study with us as an example of what you do for these brands? We work with our clients to develop a strategy. […]
Adams Outdoor Advertising is appealing a decision by Madison officials to deny a request to modify 22 billboards. The City’s Urban Design Commission will review the appeals on Oct 11. Adams seeks to increase the billboard heights or install digital displays. […]
I know very, very little about the inner workings of media players and things like graphic cards, but what I do know is that I have seen enough interactive virtual tours on different devices to know they’re often choppy and sluggish. They’re smooth, usually, when there’s a PC with a dedicated graphics card driving things. […]
WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor's digital creative competition, in partnership with Campaign, with concepts for Sky Ocean Rescue and The British Dyslexia Association. […]
5. OOH Ads Are Capable of Driving a 38% Increase in Mobile Engagements with Brands If we drill deeper into this, we also begin to see that OOH is particularly adept at driving mobile engagement for brands. […]
Coffee and Controversy is the Digital Signage Federation’s annual event during New York City Digital Signage Week. A breakfast is served and is immediately followed by Coffee and Controversy, a panel-led interactive discussion, about topics of interest in the digital signage community. […]
An attract screen is content that is played prior to customer interaction. For example, a retail interactive display that provides information about the store might offer an attract screen that showcases a key promotion or a branded message. […]
Prior to the storm, keep power on in order to run public service announcements. Power off the digital billboard at main panel or using Smartlink prior to the storm. A storm caused power outage and the resulting surge when power comes back can damage the boards electronic components. […]
Outdoor Solutions: During the session, When Programmatic Buying Gets Placement Right, Nathan Eide, Director, Media Technology & Innovation, FRWD, shared his experience with programmatic digital OOH for one of their biggest clients; a top national retailer. […]
Marco Nalli of Samsung invited a bunch of people in architectural/design/consulting up to the company’s Canadian head office in suburban Toronto on Wednesday for a bit of a lunch and learn, to talk about current digital signage product and the North America product roadmap. […]