DOOH ad operator Adshel and Roy Morgan Research partner for geolocation audience targeting (Campaign Brief)
"Connecting AdShel's geo-digital psychographic segmentation capabilities with Roy Morgan's extensive data on how Australians work, live and shop in their day-to-day lives allows partner clients to lift the effectiveness of advertising strategies and marketing campaigns, not only to the people who live in an area, but also the attractive consumers who are frequent visitors. […]
Sun, Oct 8, 2017 at 9:22 PM