Audi is the launch partner for the new Birmingham screen, targeting Audi drivers with a campaign to support its after sales car service. The campaign, which is planned through Omnicom Media Group’s PHD in London and Talon, breaks on Monday, September 11 and runs across all VRT locations. […]
Submissions are judged according to their creativity, innovation and how effectively each succeeded in breaking through to the consumer and achieving campaign goals. The Digital Out-of-Home Awards will take place on November 1, 2017 at the DPAA Video Everywhere Summit. […]
New services unveiled Monday to help businesses analyze data from web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc.'s Google, which provides software inside vehicles. Adobe will provide analytics, marketing features and help automate audio ads, enhanced by the company’s artificial intelligence feature called Sensei. […]
So when I saw video of the University of Texas Longhorns’ football locker room, with LCD screens over every locker, it occurred to me that this was going to be something that would get emulated by other schools. Turns out that U of T borrowed on something another big football program, Texas A&M’s Aggies, did three years ago. […]
• Out of home continues to perform well off the back of increased inventory, digitisation and tech development. Radio and cinema are stable while the print format continues to be impacted by the shift to digital. […]
Larger, more impactful display solutions are in demand, with LED starting to eclipse LCD, as it allows for large, bespoke digital canvases, which are becoming increasingly affordable as LED prices fall. Transparent and curved LEDs integrated into store fittings are becoming more common, with ‘dot-pitches’ options for environments that require short viewing distances. […]
New to digital signage? You’re in luck because barrier to entry has never been lower. Essentially, digital signage is the application of installing a network of video screens inside a specific location (indoor or outdoor) to promote specific advertising, messaging, or brand visuals. […]
We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales. […]
These are questions you can only answer for the consumer if you’ve accurately placed them at home and in-store, and brought these two data sets together. Until location-based marketing can accurately attribute a person to the store they’re in, this level of cooperation and kind of value proposition is what businesses will have to deliver to really reach their customers. […]
I genuinely think that a combination of digital and classic is the best option for advertisers in many situations, especially if they need broadcast cover and frequency. If you're sharing a screen with lots of other advertisers, that frequency is going to go down and everyone knows that frequency is one of the key effectiveness measurements in advertising. […]
Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth. Last year, more than half of online display and video advertising was bought. This share will eventually grow and expand to include Digital Out-of-Home (DOOH) and Digital Place Based (DPB) media. […]
Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. […]
Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]
In an unprecedented demonstration of national unity, all five living past presidents have come together in support of OneAmericaAppeal.org which is collecting donations to help those affected by the devastating hurricanes that have struck the United States in recent weeks. […]
Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study. Among the study’s key findings, approximately 75 per cent of urban ‘millennials’—i.e. […]