Editors’ Picks

How to choose the right digital signage software for your in-store screen network (Fourth Source)

A CMS platform can be considered the backbone to any digital signage network, enabling retailers to upload and promote content that will populate any screens instore and also mobile ecommerce sites to attract people to the store and then converting them. This content needs to be enticing, attention grabbing and slick. […]

fourthsource.com
Thu, Oct 12, 2017 at 12:08 AM

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Boohma Technologies launches a self-serve out-of-home (OOH) ad targeting and planning platform for agencies and brands (Business Insider)

Created by a team of OOH media experts, data scientists and software professionals, Boohma utilizes advanced machine learning that makes it easy to quickly locate the best placements to reach target audiences with both traditional and digital OOH. […]

markets.businessinsider.com
Thu, Oct 12, 2017 at 12:06 AM

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How higher education institutions find revenue through digital signage platforms (University Business)

Although many institutions haven’t tapped into it yet, digital signage does have the potential to generate revenue—an especially appealing prospect as campus operating costs increase and public funding sources dwindle. However, allowing outside vendors to advertise on an institution’s network is a major subject of debate. […]

Wed, Oct 11, 2017 at 11:55 PM

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16:9: UK’s Screen Kinetics Launches Low-Cost Digital Signage Content Shop

The suburban London, UK design studio Screen Kinetics has opened an online store where digital signage network operators can buy and download canned and editable template video content pieces for as little as $37 USD. […]

sixteen-nine.net
Wed, Oct 11, 2017 at 11:28 PM

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Why Indian DOOH network Vyoma has been growing at 100% annually over the past three years (BWDisrupt)

The game changed for Vyoma when they signed up as the exclusive partner for digital displays with the Indian Railways. For the past decade or so Vyoma Technologies has been present at 350 railway stations across 16 states. There are perhaps ten serious players in the game. […]

bwdisrupt.businessworld.in
Wed, Oct 11, 2017 at 11:23 PM

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Three benefits of digital signage for independent retailers (Modern Retail)

The proliferation of flat-screen TVs and the accompanying digital display technology means that digital signage is an increasingly affordable prospect for retailers. But what are the advantages of this technology for UK independents? ENHANCE YOUR BRAND WITH DIGITAL SIGNAGE. […]

modernretail.co.uk
Wed, Oct 11, 2017 at 7:49 PM

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Australia: Retail DOOH network Shopper Media partners with digital billboard operator ODNA (Mumbrella)

Australia’s fastest growing retail Digital Out-of- Home (DOOH) media business Shopper Media Group compliments ODNA’s network rollout of large format Digital billboards across QLD and Australia, with our most recent sites, Ascot, Cannon Hill, Stones Corner and Tingalpa, launching to market in November. […]

Wed, Oct 11, 2017 at 7:45 PM

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Blip’s ‘Pay-per-Blip’ Marketplace Increases YESCO Outdoor Media’s Digital Revenue by 11 Percent Within First Year (MarketWired)

Blip's Self-Serve, Pay-As-You-Go Marketplace Offers Model For Industry-Wide DOOH Adoption. Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. […]

marketwired.com
Wed, Oct 11, 2017 at 7:25 PM

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Billboard valuations, digital permits and billboard condemnation cases (Billboard Insider)

We worked on a case with GEFT Outdoor in Indianapolis. They were denied digital permits. The Court said they’d been financially damaged. […]

billboardinsider.com
Wed, Oct 11, 2017 at 6:58 PM

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Outfront and Clear Channel outperformed the stock market during the past quarter (Billboard Insider)

... while Lamar has lagged. Outfront was up 9% versus 5% for the S&P 500 due to a bump associated with winning the MTA renewal. […]

billboardinsider.com
Wed, Oct 11, 2017 at 6:54 PM

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The rise of DOOH advertising amid traditional media decline (7Stars)

We’ve heard it all before – traditional media is in decline. Print, for example, is seeing a drop in readers and ad revenue is expected to fall 10% in 2017. The story for Outdoor, meanwhile, is quite different – the medium is on the up – and weekly reach remains the highest of all channels (99.5%). […]

the7stars.co.uk
Wed, Oct 11, 2017 at 6:35 PM

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MediaPost: Media agency Horizon integrates Mira’s programmatic platform into its new OOH targeting service

Horizon Media is collaborating with Mira, a real-time Out-Of-Home crowd analytics start-up,  to create a new OOH audience targeting program called AMP. Currently a planning tool, the AMP service will add Mira-fueled programmatic buying capability in the coming months. The agency believes the new approach will significantly improve its OOH planning and buying capability. […]

mediapost.com
Wed, Oct 11, 2017 at 5:02 PM

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16:9: L Squared Wins Deal To Take Over, Expand Canada Post Retail Digital Signage Network

Toronto-area solutions provider L Squared Digital Signage appears to have the OK now to talk about a deal to supply a digital signage program for Canada Post Corporation. The contract was awarded earlier this year and has since deployed to more than 400 retail locations across Canada, including new Canada Post concept stores. […]

sixteen-nine.net
Wed, Oct 11, 2017 at 10:11 AM

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How digital signage helps restaurants improve their margins

Up until the arrival of digital menus, managing these different pricing structures was expensive and time-consuming. […]

digitalsignageadvertising.wordpress.com
Wed, Oct 11, 2017 at 1:37 AM

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OMA Reports Another Quarter Of Growth For Australia’s Out-of-home Advertising (BandT)

Digital OOH revenue is sitting at 46.0 per cent of total net media revenue year-to-date, which is an increase over the recorded 38.8 per cent for the same period last year. […]

bandt.com.au
Tue, Oct 10, 2017 at 6:00 PM

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